[21-Sep-2018 14:47:31 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/woocommerce.php on line 9 [21-Sep-2018 14:51:05 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/abdev-portfolio.php on line 6 [21-Sep-2018 14:53:17 UTC] PHP Fatal error: Call to undefined function __() in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/WP-video.php on line 11 [21-Sep-2018 14:56:40 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/cf7.php on line 5 [21-Sep-2018 14:59:01 UTC] PHP Fatal error: Call to undefined function get_option() in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/ab-tweet-scroller.php on line 6 [21-Sep-2018 15:01:53 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/revslider.php on line 8 [21-Sep-2018 15:06:15 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/flipbook.php on line 6 [21-Sep-2018 15:07:39 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/ab-simple-subscribe.php on line 7 [21-Sep-2018 15:11:37 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/ab-testimonials.php on line 6 Sudha Grace | Krify
(US) 212-380-1160 | (India) 080-48131031 | (UK) 020 – 3006 2580info@krify.co

Posts by Sudha Grace

How Prototyping can take your Startup to the next level?

Are you are a startup company or entrepreneur with app development idea? Do you want to make your app stand out with the competitors? then you should first go with Prototype.  This is your best first step in mobile app development because prototype ads life to your idea and communicate your vision clearly and it makes the process move both faster and in more efficient way.

Developing an app is a time consuming and costly process. There are many points to take into account in mobile app development, especially during the initial stages. Some of the major steps includes conception of the idea, target audience, investment etc. Prototyping bridges the gap between designers and developers, allowing you to move a substantial step ahead of your competitors.

The initial stages of building a skyscraper are a lot like the beginning stages of building software. In the same way architects create illustrations and draw up blueprints to provide builders and developers with a vision of the end product, designers create sketches, wireframes, and mockups to demonstrate the look and structure of an application.

What is prototype?

Prototype is an act of creating a proof of concept of a product which can be used to validate an idea and tested by the users before creating the actual product.  It is essentially an early simulation of the final app product.

A prototype is a collection of UX pieces, animations, interactions and other graphic elements meant to showcase the app’s purpose and functionality.

Prototype communicates the design and navigation of the app to stakeholders in order to maximize the efficiency of the development process.

Prototypes bring ideas to life and transform a creative vision into a reality to align the customers’ needs with the goals of an organization.

How Does an App Prototype Look Like

Below is an example of a Prototype we developed for Social Event booking application


Reasons to Start Prototyping

Concept validation

It is always good to test an idea before investing a lot of time and money. Prototyping allows you to experiment with the idea and reveals whether there is demand for your app idea. You can easily add, modify or remove features based on the feedback received from the users.

Better stakeholder engagement

Stakeholders involved in the development should have a better understanding about the purpose and functionality of the app. An early prototype is an opportunity to present the idea to partners, investors and other stake holders and further brainstorm together about possible improvements.

Identify potential issues as early as possible

Changes in the requirements and workflow in the later stages of the app development process will consume a lot of time and money as well because it requires complex modifications in the app code. Hence by designing a prototype, you can decide what features to include or skip etc?

Can Streamline Your Onboarding Process

Prototyping helps catch UI and UX problems early so that your customers can be able to readily use the application after launching which helps you in seamlessly onboarding the application to your customers.

Speeds up (and Simplifies) the Mobile App Development Process

Your developers will have many questions for you that a functional prototype could have answered quickly. Prototyping will eliminate a lot of the back and forth that slows down the process. That way developer can fully focus on coding part.

Gives Tangible Product for Funding

An app prototype is a functional idea of the end product. When presenting the app to prospective investors, a prototype works as a tangible product model that can speak about the product, its potential, and how it would be at the end. This will ensure investors about value of your product.

Mobile App prototype comprises of following steps

  • Ideation and Brainstorming for the App concept and preparing requirement document.
  • Wireframes (Blue print) :A skeletal outline of the flow of the app following requirement document
  • Graphic design/Mock up’s: The Look and feel of the user interface with color combinations following Wireframes.
  • Prototype : A virtual app which will provide the visual rendition and logic flow of an active mobile app

What are different prototyping tools?

There are plenty of great prototyping tools that we can use which can quickly turn sketches, images and mockups into fully interactive and high-fidelity prototypes that look and feel like the finished product. Also helps you to quickly share the prototype with teams and clients. Below are few examples

  • Marvel
  • Flinto
  • Justinmind
  • Invisionapp
  • Proto.io
  • Balsamiq

Here at Krify have good experience in creating mobile app prototypes that feel real. We understand that prototypes plays a critical role in the success of MVP so our designers will work with you to create polished, stylish design tailored to a smooth and well-chosen user experience Prototype.

What are you waiting for? To get your prototype started, Contact us today!

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What is the importance of writing perfect RFP for your mobile application?

When you are looking for new mobile application development then you need to find the right company who can convert your idea to reality that can ensure its success. This is the one of the challenging task especially when so many vendors are trying to contact. So inorder to make sure that your mobile app development really went well, one should find best mobile app Development Company. The quality of your RFP helps you in finding the right mobile app development company by receiving responses from top development companies.

What is RFP?

A request for proposal (RFP) is a solicitation document developed by organizations or entrepreneurs with their business goals and submitted to mobile app development companies asking for competitive estimations to develop that certain application.

What are the Key elements of RFP?

Purpose of the project – The first step towards writing a proposal is to define the problem and the related KPIs. You need to write what business problem this application is to going to solve. This step is very important to articulate your problem and the easier it becomes for mobile app development companies to suggest you best tailored solution.

Project Description – Need to explain the exact goal and what you want to achieve with this mobile application.

Target Audience -A mobile app should always be developed keeping in mind the target users of an application. Having a clear vision regarding the target group, enhance the success ratio of an app.

Mobile Platforms – Need to define whether you want to go with native or hybrid application? Also need to define in which platform you want the application such as

  • IOS App Development
  • Android App development
  • Windows app development
  • Progressive web apps

Timeline and budget -While writing a RFP, define the ball park budget that you have and decide when the project should be launched. This information helps mobile app development companies to planning the project, technology stack etc.

Things to consider when selecting a best mobile app development company

Finally, the quality of your mobile app RFP will affect the quality of the responses you receive. The detailed and better your RFP, you will receive proposals from best mobile app development company that provide accurate timeline and price estimations and help you to choose the company that matches your project.

As a full service mobile app development company with 12 + years experience, Krify handles the entire lifecycle of your project starting from Strategy, UX/UI Design, Architecture  planning, App Development, QA/UAT testing to deployment to respective stores.

Design & Development of mobile apps is our bread and butter. Start a conversation today with our business analyst team for your next mobile app development project idea!

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Revolution in Fitness Industry with Mobile apps!!

Do you agree that mobile apps are transforming the fitness industry ?

Let’s start this with by discussing what are the common challenges faced by Fitness centers.

Users Engagement

Engaging users is an ongoing challenge for any fitness center. This is possible with personalization not with mass messages.


Maintaining good communication with the users in the form of discussion to motivate users in efficient way is one the challenge for fitness centers.

Regular Updates

Updating users with new information, updates, comments etc through email is an issue for fitness centers because users get frustrated by receiving more emails.

If you are a Personal Trainer or a Fitness center or Gym, get your own fitness mobile app development as users are increasingly turning to mobile app. Nowadays living a healthy lifestyle has become trend. Being healthy means being beautiful, successful and Fit.

Reasons why Fitness centers require a mobile app

Direct connection

Mobile app will increase the chances of a direct communication with users. It helps to create more user engagement as well as increase brand awareness.

Push notifications

With this feature, Fitness centers can take advantage of sending text messages in the form of greetings, wishes, promotions, and offers etc to the users who downloaded the app. This will be a great way to approach users.

Membership Plans

From the app itself, users can be able to view membership plans and can easily book the appointment with few steps. Also even users can make the payment online through the app with just a single click.

Online Reputation:

Online reputation is very important if any business want to maintain long term success. For this, fitness centers can ask users to provide their feedback and valuable comments which will enhance their online reputation.


This feature allows users to see when there are any new classes happening and any special events coming up.


Google Map navigation feature in the app allow users to easily navigate from their current location to the Fitness center location.

Training Videos

Showing Training videos in the app created by your trainers is a good opportunity to let users know about different trainers that you have and their expertise. This will create interest in users to visit your fitness centers and try your classes.

New Equipment updates

You can be easily able to show case your new equipment images and their advantages.


Nutrition and recipes’

This is an innovative way to show your users that you care about them and their needs, by providing them with healthy recipes and insights on nutrition that they can use outside of the gym/Fitness center.

Do you want to miss all the above advantages by not having a mobile for your fitness center? Book Clients. Boost Profit. Drive Traffic by having personalized mobile app for your fitness center. We provide excellent quality at a reasonable price.


How much does it cost to build Fitness App?

It is hard to provide the estimation right now to develop a Fitness mobile app because it depends upon set of features, technology stack etc.

There are numerous phases involved in developing a successful mobile app such as Ideation and Documentation, UI/UX Design, Programming, and QA testing.

From our point of view, developing a mobile app is an ongoing project with new versions updates, new features development, new UI integration according to trend.

Below is a pie-chart where you can see percentage of each phase involved in mobile app development

In conclusion we can say that there is a very much importance of fitness apps in this smart era and there are many proven reasons. So strengthen your fitness business with Mobile app solution. Don’t think about the development , just share us your vision , how you want your mobile app and what features you want to incorporate, Our team of proficient and skilled developers who masters the art of developing mobile apps for fitness industry will create customize mobile app as per your goals.

Contact us today and share us your ideas with us NOW?

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Do you agree Android P is out to steal the iPhone’s high-end crown?

Only 1.1 percent of Android users are using Oreo  but the company is already working on Android P, which is a new report from Bloomberg.

Google’s next major version of Android could be called Pi (or perhaps Pie). According to Bloomberg, Android p is ‘Pistachio Ice Cream’, but this is unlikely to be the official name. Google has named every version of its mobile operating system after candies or desserts.

Improving the UX/UI (look) of the software” to better appeal to existing iPhone users is the one of the key goals of Android P.

Google has also updated the updated operating system to better integrate camera notches, such as the ones found on the Essential Phone and iPhone X, as more and more hardware manufacturers embrace redu-bezel designs.

Some other rumored features of Android P

  • Material Design to completely revamp the look and feel.
  • More powerful Google assistant
  • Multiple Screens and Foldable Displays
  • Features such as native call recording support
  • Enhancements on battery life and performance

It’s evident that Google wants Android and Chrome OS to better communicate with one another. We really hope Google will overcome all the issues with Android P.

We are creative & visionary native Android mobile app Development Company with proven track record of developing more than 150+ Android apps.

With our expertise in Android App Development, we craft innovative and secure Android App solutions that drives growth to your business. We have developed Android apps from simple to complex level in various domains like Consumer apps, Business apps, Ecommerce, Food ordering, Taxi Booking , Insurance, Pharma, Event Planning , Scheduling, Travel, Education, Social networking, Utilities, Gamification, etc.

You can hire our skilled & experienced Android resources to create your custom business apps for Android (Android Phone and android tablet) suiting your industry vertical.

Please contact us today to scale up your business ideas!!

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How to choose best framework for your next project?

A web application framework is a collection of software libraries, Web APIS and Web Services. It enable to speed up the process of application development by making the developers work easier.

There are several web frameworks available today and with the increasing popularity among web frameworks, it can get a bit difficult to decide which framework will be best suitable for your projects.

Below are few popular Web frameworks

  • PHP
  • Ruby on Rails
  • Python

There are many pros and cons of using each framework but its utilization is completely dependent on the project requirement.

As per the survey, PHP is one of the most popular and convenient scripting framework widely used for web programming .It makes development process much easier and helps to reduce development costs and time.

PHP framework boosts the programming process. This framework uses MVC (Model-View-Controller) architectural pattern which separates the business logic from the (UI) user interface. In MVC, M – Model refers to the data, V – View refers to the user interface, C – Controller refers to the business logic which handles the exchange of information between the model and the user interface. MVC basically separates the development process. Therefore the developers can work on the business logic while the designers can work on the user interface separately without getting in each other’s way. Hence PHP framework will be faster and less complicated compared to other frameworks.

Here we are going to enlist few very popular and used PHP frameworks

Laravel :

Laravel is the most popular web application framework among web developers. It is an open source framework introduced in 2011 by the developer Taylor Otwell. Within this short span, it gained huge popularity because of its features and powerful tools. The latest version of laravel is laravel5.5 and the key features of laravel include Databases migration system, Inbuilt templates, built-in command line tool Artisan, Eloquent ORM (object-relational mapping), Unit testing and more.

Symfony :

Symfony is a PHP framework developed by SensioLabs. It is also an open source framework and the latest version of Symfony is Symfony3.3. It comes with various powerful tools like code-generation tools for prototyping and it has a built-in unit and functional testing framework which allows test-driven development. The debugging is made easy with the debug panel. It also has a command-line interface, to automate the deployment.

CakePHP :

CakePHP can really make the web development a Cakewalk. It helps us to build the application faster and easier with less code. It offers a flexible database access layer and a powerful scaffolding system which makes the development process pretty easy. It also comes with wide range of built-in tools for securing the application. The list includes the tools for input validation, CSRF and XSS protection.

Codeigniter :

 This is a simple PHP framework which can be easily used by beginners tool .It is introduced in 2006 by EllisLab and widely popular for its simplicity and speed. Codeigniter is highly flexible, it even does not force on MVC. It also provides built-in CSRF and XSS protection.


Zend framework :

Zend framework is also a popular framework among developers with over 158 million installations. It is object-oriented and best suits for building enterprise applications. This framework is basically a collection of professional PHP based packages.

Krify PHP Team is equipped with Skilled and Proficient expertise PHP Developers and we have developed more than 200+ Web projects sucessfully. Depending on the complexity of the project, our team will choose the framework for execution and Implementation. If you need to hire expert PHP developers for your next project or for on going tasks , get in touch with Krify today

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Points to remember when porting Mobile App from One Platform to Another

The strategy used by some businesses is developing a platform first and the release it in store and based on the reviews and success rate, the app will hit the other platform.

Porting an app from one platform to another is not much about the translation of the codes, it is more about the development of the app from the scratch which involves different hardware configurations, operating system support, and customization.

Redesigning is one major pre requisite for porting and there is spark difference between the design philosophy of IOS and Android ecosystems.

Things to consider while porting

  • Analyze the existing application – how does it work, scope for optimization, bugs, technology stack etc.
  • By checking whether all the features are supported by another platform if not check feasibility and find alternative solution.
  • Creating UI/UX and a navigational style as per design guidelines.
  • Architecture differences
  • Store submission

Android users have an option to come back to the home screen from the app by using back option, however for IOS that feature is not embedded.

Thus, converting or porting from one platform to another platform requires significant planning and careful consideration. If you would like to know further information about porting between two OS then please contact our team at Krify.

Our expert team can help you to convert your application to another platform seamlessly.

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What made GoodFirms Rank Krify as a TOP SEO Company in UK?

The final goal of any company is to get more qualified and potential leads for the business. Beginning from the Start-ups to the multi national companies, major investment is done on the digital marketing to gain brand recognition, attracting potential leads etc.

The success of the business depends on choosing the right digital marketing strategy. Here comes the question, How do you choose the right digital marketing agency and strategy fulfilling all your business needs?

To help and guide the businesses, GoodFirms has conducted an in-depth research on all the digital marketing companies to analyse the work force of the companies and featured the Best 10 SEO Companies in UK.

We are very proud to share that KRIFY is one among the top 10 SEO companies in UK.

GoodFirms is a Washington, D.C. based renowned B2B research firm that helps in boosting various companies’ online reputation and reliability score through analytical research.It follows a thorough research and review process to analyze the company’s performance based on a various parameters like Industry experience, Type of projects , Client satisfaction ratio, skilled work force etc.

We take the pleasure in thanking GoodFirm for certifying Krify as one of the Best SEO Companies in UK . This recognition definitely works as motivation tool for us to strive for excellence and deliver superior customer experience in the coming years. Our ultimate goal is to help the businesses to win in the battle of search engines and increase their clients base.

We at Krify are so proud to have a skilled team of digital marketing & tech experts. We offer a plethora of services like SEO, PPC, SEM, SMM, ,Domain Registration, Business emails, Web Hosting, Content Management System and other IT related solutions. Our  strategies are highly focused, result-oriented and adaptive. This is why Krify has earned global reputation as the Top Digital Agency and Best SEO company.

Digital Marketing

Contact us today and enrich your digital presence. We are happy to be your technology and digital marketing partners.

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Difference between Software Development company and Digital Agency?

A Software company understand your requirement and they convert your idea to reality by designing, developing and deploying the application.

They will use their expertise and development skills to build the application and won’t think too deep in understanding the brand or marketing strategies. Once the application is live then they will have handed   over the project to the client and further they will involve in any improvements and maintenance support.

During their interactions they will ask questions like

  • What functionality do you need?
  • What style of designs do you need?
  • Will you provide us all the content?
  • In which platforms do you want the application?
  • What technology stack do you prefer?

A Digital agency manages all aspects of an application. They embrace strategic thinking, technical innovation and brand building to deliver client’s objectives.

Digital Agency

A digital agency develops a brief, gets under the hood of the brand they are working for, and ultimately delivers an application to engage and convert the right audience, maximising the conversion opportunity and ROI.

During their interaction they will ask questions like

  • Who are your competitors?
  • What is your organizational structure?
  • What is the end goal of the application?
  • Who are your target customers?
  • What is the unique selling point of your application?

The end goal of software development company is to deliver the project successfully as per the specification whereas the end goal of digital agency is to promote the application, branding, customer loyalty and increase sales through digital marketing efforts.

If you are seriously interested to make your idea successful and if you have reasonable amount of investment then choosing a right digital agency is the correct approach.

Krify is a digital solutions company that goes beyond the definitions of a digital agency or a technology company which looks at the digital world with a different perspective, stereotypes.

Our team who involved in any of the project are

A Project Manager who will make sure the project runs smoothly. They will know each stage of the Project and update the project progress.

A Digital Strategist who will be responsible for putting the right solution and strategy in place, recommending things you never knew existed.

A Creative Lead who will own the design and produce engaging, powerful design solutions with the user experience in mind.

A Design Team of in-house animators, illustrators and photographers who will be on hand to contribute to project success and add special touches.

A Development Team who will work with the design team, creative lead and digital strategist to bring the project to life and make sure it works everywhere it should.

A Quality Analysts Team who measure quality standards and metrics for the current application. This team defines processes for test plan and several phases of testing cycle.

If you’re looking to build something bigger and more effective at driving conversions then Krify is the right place.

We have super creative designers, Passionate developers that brings high end design and World class application to the market.We are a collaborative team under one roof.

Contact us today and share your requirements with us. We are ready to assist you and shape your concept to reality with passion.


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How On Demand Apps are Shaping the Industries?

On-demand apps are definitely boon for the users. Over the traditional business models, the on-demand apps economy had made a revolution, the way most of the business server their customers.

These on-demand apps are fulfilling customer’s demand right up from delivering things to their doorsteps and thereby creating a personalized experience to avail their desired services at their ease. It enhances the customers by serving them in faster decisions and transactions, quick access etc.  This, however, increases the demand for the mobile devices in every industry.

On-Demand Economy Facts & Statistics

  • 86.5 Million Americans are using on-demand services.
  • 45 Million Americans are offering services in on-demand service.
  • 51% of people who offered services in on-demand economy admitted that their financial situation has improved in past year.
  • 51% of people offering services for startups in the on-demand economy

Key Factors that create Niche for On-Demand App Market

  • Convenience – People prefer services that find them convenient to choose and order quickly
  • Nearby Availability of Services – They prefer to get the services within their reach to access it swiftly
  • Time Punctuality – Availability of services within give time period
  • Quality of product or services – Quick and Quality services prevail the trust of people
  • Cost-efficiency – Product and services meet the affordability of common people become more popular
  • Quick and Easy Payment Mode – Trouble-free payment option enhances the user experience in buying products or services, pleasingly
  • Awareness of Services – People should get aware about the accessibility of on-demand services in order to make it reachable to everyone who is looking for such services.

Business Verticals that are using on-demand apps:

      • Food & Beverage Service (similar to Munchery, Zesty, doordash, Drizly)
      • Home Service (similar to Taskrabbit, HomeJoy, Exec, urbansitter)
      • Taxi Service (similar to Uber, Lyft)
      • Ride Sharing Service (similar to RideJoy, SideCar, BlaBla Car)
      • Laundry Service (similar to Washio, Cleanly)
      • Travel & Hospitality (similar to AirBNB, Hotel Tonight,)
      • Beauty & Health (similar to GlamSquad, Unwind Me, Zeel)
      • Logistics Service (similar to Doorman, zipments, shyp)The above industries are the prime examples of how on demand mobile apps redefined the businesses.

On-demand platforms are quite complicated and it requires a lot of experience and domain competency. Design & Development team at Krify understand this scenario and develop scalable and robust applications as per the client requirements.

We have proven experience and expertise in the development of on-demand mobile apps development in various domains. Hire our team and get the world class application. Enquire us now.

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Development Company or Potential Client

Quick Guide to Choose a Right Development Company

Whenever you have a new development idea or if you are looking to extend your business opportunities with IT services then the first question comes to your mind is which is the best agency or best company you can select as a technology partner to execute your project successfully.

Quick Guide – Development Company to Potential Client – Viceversa

There are many agencies and companies but not many of them are good at delivering your desired application. A project which starts in the right direction, with the right company follows the right process ends up in the right place.

Hence it is very important to choose a right development partner to craft your Web or Mobile App requirements to beautifully Polished applications.

One ultimate factor for success of any project is understanding the expectations & mutual trust between client and the development company. Hence before starting any project, both client and development company should discuss few queries during their first interaction.

Questions to be asked by the client to the development company:

  1. Tell me about your company?
  2. What tools and technologies you use for the development?
  3. Do you have examples of similar projects that you have completed?
  4. Describe your Software development process?
  5. How many developers do you have?
  6. When will you start the Project and How much time it will take?
  7. How will you keep my app idea confidential?
  8. Will you provide us the source code with copyrights?
  9. What coding standards do you follow?
  10. Which testing and quality assurance process you follow?
  11. How many projects are you currently working on, what is your bandwidth to take a new project?

Questions to be asked by development company to the client:

  1. What is the business objective of this application?
  2. With this application Are you solving a problem or building a solution?
  3. Who are the target customers?
  4. What is your target market?
  5. Do you have the Functional specification or reference application?
  6. Do you have any specifications for designs?
  7. How did you know about our company?
  8. Are you the key contact person or do you have a team of partners?
  9. Do you have any target deadline to complete the Project?
  10. Do you have any preferred mode of communication?
  11. What are your most available timings for scheduling call regarding bi-weekly updates of the project?

Are you thinking that your idea can become next big application in the market then please share your idea with us without much worry about the technicalities, marketing etc. We have elite team of designers, developers, quality engineers and Marketers to convert your idea to reality and assist you from requirements phase onwards.

Contact us today and our team of business analysts are happy to discuss with you and answer all your questions.

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What is GCM & FCM Cloud based Messaging?

The benefits of Cloud-based messaging solution is that messages can be accessed “anywhere, anytime and through any device”.

There are two types of cloud messaging services

  1. GCM – Google Cloud Messaging
  2. FCM – Firebase Cloud Messaging


Google Cloud Messaging (GCM) is a free service that facilitates messaging between mobile apps and server applications. It enables developers to send messages between servers and client apps.

GCM is a service that handles the sending, routing, and queueing of messages between server applications and mobile client apps.

A client app is a GCM-enabled app that runs on a device. The app server  is the GCM-enabled server that your client app communicates with through GCM.



FCM (Firebase Cloud Messaging) is the new unified app platform introduced by Google to replace GCM (Google Cloud Messaging).

Firebase Cloud Messaging (FCM) is a cross-platform service that handles the sending, routing, and queueing of messages between server applications and mobile client apps. FCM is the successor to Google Cloud Messaging (GCM), and it is built on Google Play Services.

Using message targeting, FCM is able to deliver messages to applications in three ways: to single devices, to groups of devices, or to devices subscribed to topics. Developers have the option to create messages in the Notification composer, which can send targeted messages to specific segments of users. These messages are fully integrated with Firebase Analytics, which tracks user engagement and conversion.

Why we need to migrate from GCM to FCM

FCM (Firebase Cloud Messaging) is an improved version of the Google Cloud Messaging. It inherits GCM’s core infrastructure, with new SDKs to make Cloud Messaging development easier.

Following are the benefits of  FCM SDK:

  • Simpler client development
  • An out-of-the-box notification solution. One can use Firebase Notifications, a serverless notifications solution with a web console that lets anyone send notifications to target specific audiences based on Firebase Analytics insights.

Is GCM deprecated

As per Google team update, they are still continue to support the current version of GCM Android and iOS SDKs because a lot of projects use GCM technology for real time communication. It is recommended to use FCM SDK moving forward.

We are global technology and IT Services company with 400+ applications designed, developed and deployed successfully. We have elite team to conceptualize, design, develop, test and deploy the applications as per your demand.

We will connect you to one of our business analyst team , they will understand your requirement and help you to provide the best of mobile app development services that suit your need.

Do you have an Idea? Contact us today and Experience our quality & reliable Service!!

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A Quick Introduction and Benefits of DEVOPS !

Origin of Devops : 

“DevOps” as a term was first coined in 2009 by Patrick Debois from Belgium, who became one of its chief proponents.

What is Devops?

DevOps is a combination of software development and operations—and as its name suggests, it’s a melding of these two disciplines in order to emphasize communication, collaboration, and cohesion between the traditionally separate developer and IT operations teams.

DevOps methodology identifies the interdependence between two groups. By integrating these functions as one team or department, DevOps helps an organization deploy software more frequently, while maintaining service stability and gaining the speed necessary for more innovation

 Principles of Devops

The principles of DevOps are Iterative, Incremental, Collaboration, Quantification, automation, integration and Holistic . Lets discuss below few of the key features of DevOps.

1. Collaboration

Collaboration between the two departments stands at the very base of the DevOps operations. While it does require cross-functional training and discipline as well as may result in the changing of predefined roles, such collaboration ultimately leads to higher efficiency and effectiveness.

2. Quantification

It is necessary to have a scale on whose basis a practice and its effects can be judged. By quantifying the number of deployments, failures, time taken for each deployment, up time etc before employing DevOps, you can successfully judge the impact and improvement of DevOps on your work culture and environment.

3. Automation

While the developing department generally has a high level of automation, we don’t observe the same with the operations side. By integrating the same level of automation in both departments, we achieve a level of consistency and efficiency across the board that would not otherwise be possible.

4. Holistic

Holistic system means thinking about the entire system and the ecosystem around it.

DevOps Practices

A few DevOps practices include:

  • Self-service configuration
  • Automated provisioning
  • Continuous build
  • Continuous integration
  • Continuous delivery
  • Automated release management
  • Incremental testing
Benefits of Devops

Companies that incorporate DevOps practices can deliver with maximum speed, functionality, and innovation. Below are some of the benefist

 Business Benefits

  • Increase Customer Satisfaction & Retention
  • Increase Business Efficiency
  • Improve Response Time
  • Increase Ops alignment to business goals
  • Reduced Cost over time
  • Improve Business Agility
  • Better Employee Productivity & Satisfaction

Operational Benefits

  • Faster delivery of new features
  • Better release control & versioning
  • More frequent software releases
  • Better development velocity
  • Reduce Time for Action
  • Better collaboration amongst project teams
  • Reduced IT Costs
  • Better Productivity
  • Automated server configuration reduces time window for resource management from days to minutes.
Tools used in Devops

In the world of devops there involves different tools in release like (Docker, Jenkins), Configuration management (puppet, chef, ansible), virtualization, monitoring, and containerization (openstack, AWS) and many more.

If you aren’t adopting DevOps practices in your own technology projects, then you may be wasting time and increasing the risk of delay on your technology projects and costly technical debt.

DevOps is easiest to implement early on in a technology project’s life cycle. The longer you wait, the more effort will be required to re-work DevOps into your workflow.

We at, Krify is fascinate on providing cloud based solutions and DevOps technology. We have a team of experts who study the current development workflows of the organization along with the IT operation practices and analyze it. Based on the analysis, we create a detailed plan which helps the organization to adopt the DevOps strategy. We are flexible working with platforms like Amazon Web Services (AWS), Microsoft Azure, Google Cloud or any other cloud platforms.

Reach us today and Our Professional team of experts provide disaster recovery, remote infrastructure management, application ops and cloud consulting & migration services.

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How Mobile Applications Revolutionize Different Industries?

In this competitive, modern business era, technology plays a vital role and mobile apps become the latest business trend of 2018 that has been adopted by almost all industries in order to reach their global audience as well as stay connected with them quickly. Companies are looking to lift up their brand name and revenue graph by using mobile apps.

Businesses are thinking that with highly-interactive mobile apps they can always stay connected with clients and provide complete information about their services. Recent advanced technologies have assisted businesses to make their complex operations more efficient and quick.

Some  Popular industries earning benefits using mobile apps


Mobile technology has made learning easy and affordable in present time. In the age of e-learning, mobile app enhances the interest of students in learning and comprehending subject easily and quickly. Universities, colleges, primary and higher secondary schools as well as personal coaching classes can improve standards of quality education using educational app that also helps in offering personalize education to each student. This also helps to manage the overall system of an education institute efficiently.

Hotel Industry

Mobile apps are a great revenue tool for hotels to get more business by improving customer experiences , improve hotel operations and to drive repeat business. That is the reason why many hotels have gone the mobile way. They realized that mobile apps are ideal for encouraging potential customers to book rooms and check availability, browse through hotel services, read reviews, view hotel pictures, and more.


Mobile apps for transportation industry is helping in improving customer services, Vehicle Tracking & Monitoring, Tasks Distribution, Workforce management and many others.

Casting Industry

Casting agencies, casting directors and actors are the important part of the entertainment industry. With the increased incorporation of mobile app technology, each and every sector is readily gaining the advantage over this technology. Casting companies and actors both can get benefited with this amazing technology. Creating mobile apps for casting related task is a revolutionary idea that allow’s streamlining of the workflow for casting agencies, actors & casting directors.

Travel & Tourism

Now a days, the tourism industry has started seeking the help of a professional mobile apps development company in order to enhance the reputation and growth of their business. Now it’s very easier to book a hotel,  book flight, bus or train tickets, search popular tourist places, etc. in a pocket-friendly way. Hence, the tourism apps have become highly beneficial for the travelers and travel companies. These apps comprise all advanced features in order to serve customers accurate and quick service just at their finger touch.

Manufacturing Industry

​In recent adoptions, manufacturer companies are using mobile apps to enhance their capabilities and business processes. They are using mobile apps to track their employees, for preventing wastage, To track vehicles and real -time shipment. They also using mobile apps to eliminate ​​redundant activities and there by enhancing collaboration between various units which results in speeding up the Processes.This major change is gradually going to reshape the manufacturing landscape by making it more aggressive, effective and agile.

Fitness Centres

Today’s fitness clubs and centers are empowered with powerful new marketing and member management options. Mobile app development in the fitness industry is definitely a blessing in disguise. Customized mobile apps for any fitness centre can make the members with convenient way’s to check the facilities, track their workout’s, learn about promotion and more.

Banking & Finance

Mobile app meet all the objectives of the banking and finance sector by offering unsurpassed advantage to their customers. Comprising high-end security levels in an app, mobile banking apps became most convenient tool for the industry to allure the customers.

It help’s the banking sectors to improve customer engagement rate, providing better services and stay connected to inform customers about new financial schemes, products and offers.

Food Industry

Yummy, Food is now up and a booming industry again with a support of technology. There is  one of massive development of technology which aids the restaurant’s business and food delivery businesses alike. Restaurants of all the sizes are developing the mobile apps that customer can use to make the reservations, order takeout, and even update their own dining preferences.

Real Estate:

The real estate industry is undoubtedly one of the most tech-savvy when it comes to the use of new technologies and new forms of media to market, advertise and sell products.

Health Care

Mobile applications are playing a vital role in healthcare or medical domain. They improved quality care, workflow and patient interaction.Hence the way people adapt to mobile technology has rapidly increased.

In the above explanation we have discussed only a few industries. But, today almost all types of industries can gain benefits of custom mobile application development based on their requirements.

Hence, every business in order to strengthen the brands, enhance their sales they need to connect with a top mobile app development company.

We have developed more than 350+ mobile applications for various clients of all Sizes across different sectors. Our skilled development team offers end to end solutions based on cutting-edge technologies that help your business to enhance productivity and profitability.

Reach us today to employ and deploy the competitive, advanced and feature-rich mobile app solutions that help you and your business to grow to the next level.

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Choosing right development partner: individual contractor vs Development Company

When you realize that you have a great product idea, then you must make a decisive choice: Who will you trust to bring your idea to life?

Let’s start with a very basic question: Do I need to find the right person or do I need to find the right company? You have a lot of options. Matching your business needs to the right development choice will get you the right work. Hiring right developers is a critical decision for any project, regardless of app’s type and size.

One of the most notable differences between a mobile development firm and an individual developer is the fact that the development companies has a team, whereas the individual developer does not. Because of this, development companies have a broad range of resources and expertise at their disposal that they can utilize to produce not only an effective end product for you and your business, but also to offer continued management services.

The most common reasons in hiring an individual developer for development is to try to save money. But the fact is that, hiring an individual developer to your software development isn’t very cost-effective at all in the long run. Infact, individual developers cannot be less-expensive at all. It is hard to keep expenses less without shared resources. Maybe, your idea will get all the attention of a developer but how the experience, skills and creativity of an individual can be compared with a group? Individual developers have limited resources and have not worked on several projects of same kind and thus expertise is limited too.

For example consider any purchases, when you buy or shop brands you pay more but what you are paying is not only for the product, you are paying for the guarantee and quality as well. The same applies for a development company. You are going to pay a little more, but the output you are going to get is a polished world class application code that has customer service standards and best practices.

A software development company is a team of professionals that usually consists of passionate designers, developers, project managers, Quality Assurance team and offers professional full-cycle services from consulting to product maintenance.


When choosing a company, the whole project goes through a systematic software development process. Each step involves professionals of their fields who have worked for several years in the industry and developed on tens of same kind of projects.

Software development companies are constantly evolving and improving; they are aware of current software trends and new programming languages and can provide up-to-date solutions.

If you choose to rely on an individual developer for your development needs, you will likely have to hire multiple individuals in order to fill each separate role, which can be risky and you need to do the management of all the resources. A well-tuned development workflow will never fail to meet deadline.

From the above points we discussed above it is quite clear that, by hiring a development company  you will get a professional application that will Churn revenue with a proper marketing plan. It is always a good to hire a company with team of professionals working for you, rather than hiring a single developer.

It is recommended to hire an individual for certain tasks but for complete project implementation and if you are not ready to compromise on quality, hiring a development company is always the best and right option.

Being a complete IT service providing company, we at Krify assure that your requirements are properly converted to polished application with our highly proficient developers that matches your total satisfaction.

Contact us  if you are looking for any app development, support or maintenance services.

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Importance of Promotional Video for your application?

If you are searching for effective ways to rapidly expand your business then you should include video promotion to your marketing Plan. Video is the best channel of communication because when people think of video they often think ‘personal’. Video Marketing is one of an attractive, versatile, and extremely shareable medium to reach their audiences.

Incorporating video into business communication channels Differentiate yourself with your competitors. Visitors greeted by a well-thought, carefully crafted and professionally presented high-definition video footage about your product or application can get an instant taste of who you are, what you offer and most important – why you are better than the competition.

Today people prefer to spend 2-3 minutes watching a video than spending 15-20 minutes reading some text. Moreover, videos also help businesses in communicating their important points to their target audience in very little time.

Here are just a few of the highlights after detailed study:

  • Almost 5 billion videos are watched on YouTube every single day.by through rate increases.
  • 82% of users watch video content on twitter.
  • 80% social video generate more shares than text & images combinedly.
  • The click through rate increases by 13% if we Merely mentioning the word  ‘video’ in any email subject line
  • 75 Million People in the U.S. watch online videos every day.
  • Videos up to 2 minutes long get the most engagement.

The steps or Process involved in the Video creation are as follows

Brainstorming on the Video story: This step involves Understanding the concept of the application, Target Audience and Focus on the core message.

Pre-Production stage: Scripting and storyboarding. Defining the character flow and visualization of the entire video.

Production Stage: This process will capture all the scenes and information captured in the pre-production process. The step will begin with character and Background designs.

Post Production: This phase involves Staging, Posing, video editing, adding sound track , timeline corrections.

Marketing Plan: Recording a video and publishing it to YouTube isn’t enough we have to strategically promote it on respective Mediums to ensure it gets maximum coverage.

Different type of videos:

  • 2D classic character animation
  • 2D Motion Graphics
  • 2D stop motion /cutout animation
  • 2D e-learnings
  • 3D character Animation
  • 3D motion Graphics
  • 3D Mattepaiting & environment creation
  • 3D walkthrough
  • Clay & Stop motion Animation

Krify have competency in doing high-quality promotional videos who requires a better approach to brand awareness. We aim to communicate your message or brand, clearly and artistically in short, succinct videos. Our video encapsulates business message, value proposition, branding, and an overall personality in a matter of minutes!

At Krify, we create videos with an emotional element to drive brand loyalty and influence purchasing decisions. We strongly believe that Video Marketing is one of a best and cost effective approach to make a significant impact to the masses keeping content at the helm.

Our Promotional videos incorporate the core message and value proposition keeping branding in subtle ways which focus on presences or choices.

If you are looking for Creative and Professional Promotional video for your branding then Please contact us today. Give us this opportunity , we combine our creativity and make your thinking visible/motion in our designs and video production .


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What is Location based Marketing and how it is useful for your business?

Location-based marketing is a marketing strategy that uses a mobile device’s location provided by GPS technology to pinpoint the exact location of a targeted consumer in order to provide them with an offer from a nearby business that they would be interested in. This marketing is a great tool for companies to create effective ad campaigns and to reach more specific customers. It enables business to use the advantage and provide target consumers with personalized offers.

This particular use of GPS technology in mobile marketing is called geo-fencing .Geo-fencing is a. virtual boundary setup around a real-world geographic area to track entry or exit of devices in and out of that boundary. In technical terms, Geofencing is a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. A geofence is a virtual barrier.


Geo Fencing technique can be integrated with almost every major category and there are plenty of areas where Geofencing based Location Marketing is used.

  • Many businesses use geofencing based location based marketing to simply send special offers to customers when they walk or drive near a business’s location.
  • Real Estate agencies can send push notifications to possible buyers when they come near open houses
  • Hotels & Restaurant people can setup a geofence campaign around airports and Railway Stations to trigger last minute hotel deals to app users arriving in the city.
  • Bands can send messages to fans when they walk by a concert venue the band will be performing at soon.
  • Marketers can create geo fences around the event venues and send sponsor deals, promotions to the customers that walk in there.
  • Office security can benefit from embracing geo-fencing, with a virtual perimeter on premises logging employees’ entry and exit.
  • Nursing homes can set up a perimeter around their facilities and know if a resident wanders off. They can also track patients when they go to medical checkups
  • Vehicle Dispatcher companies quickly and easily set up geographic boundaries around specific areas, then receive automated alerts whenever a vehicle enters or leaves those boundaries
  • Hospitality Industry use virtual “fences” that are strategically placed around the property, around certain areas such as airports, hotels can accurately determine which segment of travelers will receive any marketing or messaging they send.
  • Asset monitoring using geofencing is a cost effective way for businesses to track inventory and high valued content
  • Schools are using Geo-fencing technology to track the location of the school bus.


Effective location-based marketing needs intelligent data distribution in sending & analyzing data across the network. More specifically, if connection is lost and when it reconnects. Also Development of GPS, Geofencing, Geo-tagging based mobile apps development requires high precision and not every mobile app development company is able to provide clients with that level of precision.

We have superior expertise in developing Geo-fencing based high end applications and developed 20+ custom geofencing apps as desired by our clients.

When customer interaction is a key, location based app development plays a huge role in bringing the customers to your doorstep or your clients’ doorsteps using the location data.  Please contact us today and it is our immense pleasure to be a part of the development lifecycle of your GEO Location Based application Development.


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Halloween offers on Website and Mobile app development

One of the most popular holidays on the calendar is Halloween. It is a time of magic, imagination, and mystery. This is one day each year, everyone get rare and luminous opportunity to wear  transformative magic of Halloween costumes; convene with friends and family members at parties that are scary fun with lots and lots of candy.

Halloween, also known as Allhalloween, All Hallows’ Eve or All Saints’ Eve is celebrated on 31st October every year in many countries. It symbolizes the time dedicated to remember the dead people. It initiates the triduum of Hallowmas and it is the eve of the Western Christian feast of all Hallows. On this day, costume parties are organized wherein all guests dress as witches, ghosts, monsters, and many other supernatural figures associated with Halloween. People also get dressed as popular characters from fiction, celebrities, and as ninjas and princesses. The day is celebrated with full joy and people play pranks and games like apple bobbing and visiting haunted attractions..

Some of the countries celebrate this day by visiting churches and lighting candles in the graveyard. Halloween is most of the people’s  favourite holiday with activities typically involve trick or treating and dressing up in fancy dress.

Krify Wishes Happy Halloween to all our Valuable & Lovely Clients. May your Halloween be filled with Scary times and Wonderful Memories.

We decided to make this festive season even more interesting for our existing & new clients with exciting offers on our various services as below

iOS Application Development
Android Application Development
App UI/UX Designing
Web Application Development
Website development

So don’t miss this wonderful opportunity to avail our discount and get your Halloween Mobile  application or Web application or Retouch of your Website. Contact us today and get the opportunity to work with one of the best Web & Mobile app development experts.

Contact us today or Call Back and get the opportunity to work with one of the best Web & Mobile app development experts.

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Why is customer feedback important for business?

Customers are the key stakeholders of any business. ‘Customer is King’ is a well-known industries and everyone treat their customers like kings and queens, and deliver the best to match their requirement.

The first step to fully understand a customer’s perception about your service is through customer feedback. Customer feedback is essential for growth of any company as having an insight on what customers think about you help you decide and improve consistently in terms of your products or services. Customer feedback also motivates teams and employees to improve their efficiency and skills. It transforms good teams into great teams.

Customer’s feedback thus improve the profitability levels of any business.

Companies that listen to their customers grow faster by identifying what is working well and what needs to improve.

Insight on what our clients think about Krify:

We are delighted to share that Clutch, a reputed B2B research and review agency, has ranked Krify as one of the top Digital agencies in UK for 2017. The process of Clutch of identifying leading agencies involves extensive research. Companies are listed by Clutch based on the direct feedback received from clients of respective companies. We are proud to be able to fulfil our clients’ expectations and the parameters of evaluation by Clutch which is market presence, esteemed client base and evidence of quality projects delivered.

Some of the highlights of the reviews given by our clients on our Clutch profile are as follows:Check out our Clutch profile for more reviews and client feedback.

Our sincere thanks to clients who provided their valuable feedback. Your words are great source of motivation for us to improve and grow. We look forward to a long-term association with all our loyal clients.

If you are looking for great software development team with world class delivery of application for affordable prize then immediately contact us and share your idea with us. Through our expertise, experience & exuberance we will deliver you the best.

Let’s work together and develop a great application!

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Why Technical Maintenance is Crucial for Success of Application?

Maintenance of Mobile or Web application is very important just like maintaining our vehicles, electronic devices etc. Once the application is launched, it is very crucial to monitor the performance and make necessary alterations and up gradations at a regular interval. Continuous application maintenance will result in improved application quality and results in greater productivity. Hence it is equivalently vital to maintaining the applications that you have developed for a seamless and trouble-free operation.

The reason for the failure of any mobile applications is that businesses tend to ignore the importance of mobile app maintenance because for any company creating a perfect and flawless application and expecting it to function the same over some period of time, is something not possible.

Importance of On-going Maintenance:      

User Interface

The User Interface of the application should always be updated and advanced to attract customers and make them reuse the application for its user-friendliness and usefulness.

Performance Monitoring

Development is not the end of a project, for an application, the real test begins when it is live. As the number of users increases, there may be a use case which requires fixes. Performance monitoring is a critical part of app maintenance as it will prevent the app from crashes or deterioration in performance.

Platform Updates        

As technology keeps on changing and upgrading, so in order to ensure your application remains consistent with the new version of the mobile operating system, app maintenance is very important.

API Monitoring

Most of the time an app depends on an API for its functioning. It’s important to monitor the app and the server management team to keep track of the issues as they arise. API monitoring is also important to prevent potential crashes which can lead users to abandon your app.

It is very clear that Mobile & Web maintenance is extremely important for the success of the application. To ensure that users don’t uninstall the app, the users also need to keep engaged and the application should be free of technical problems or any other issues. Such issues are sorted out during maintenance.

We have associated with our various clients and helped them efficiently in maintaining their applications successfully. Our maintenance service includes

  • Analysis of existing mobile application
  • OS and device update reviews
  • Usability review and Update of application design
  • Compatibility Support
  • Bug fixes on the app during the runtime
  • Fixing any Performance and Storage Issues
  • Code Version Support & Resubmitting as needed
  • Proactive analysis and monitoring of the system.
  • Operational Level Support
  • Crash monitoring & reports
  • Analytics monitoring & reports
  • Security enhancement
  • Server monitoring
  • Auto backup
  • Data model migrations between updates

Few Advantages of on-going maintenance:

  • It will lead to the increased life of an application.
  • It will lead to the better productivity of business operations.
  • Helps in enhancing the functionality of the applications.

Hence, an active maintenance team for your application can help you stay ahead of the competitors and avoid losing existing app users.

Being a complete IT service providing company, we at Krify assure that your requirements are properly converted to polished application with our highly proficient developers that matches your total satisfaction.

Contact us  if you are looking for any app development, support or maintenance services.


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Clutch Post

Clutch.co ranks Krify as a top Digital Agency for 2017

We are pleased to announce that Clutch, a B2B Research, Review and Rating firm, has recognized Krify as one of the Top Digital Agencies in the UK, in their recent press release.

Clutch is a well-renowned review and rating company that picks the best mobile app development and the best digital marketing agencies. Its operations are very process oriented and have a transparent mechanism. The reviews of the Clutch are very fair based on customer/client-centric meetings, client’s experience, reaching target deadlines, cost effective solutions, and professionalism.

Krify Clutch.co Profile

Source: Clutch.co Profile of Krify Software Technologies.


In this century, digitization is in demand for boosting business’s growth towards success. We help businesses with their brand development and recognition using advancements in technologies like website, mobile app and software development. Digital Marketing is also included in our strategy which includes various approaches like Search Engine Optimization, Pay Per Click, Display Ads, Content Marketing, Email Marketing, App Store Optimization, etc.

Clutch Highlights the Best Agencies in Canada & UK in 2017

Source: Clutch Highlights the Best Agencies in Canada & UK in 2017


As a top digital agency, we are providing all kinds of services & solutions which serve the businesses to get the brand recognition and improve its growth curve exponentially. Our happy clients are testaments of the work we do for their businesses and brands. We guarantee you for the best result from us.

Screenshot from Clutch.co Leaders Matrix

Screenshot from Clutch.co Leaders Matrix


Finally, we thank team Clutch to recognize us as one of the top Digital Agency in UK and our loyal clients, who have provided us their kind support.This will further motivate and lead us to strive for excellence and deliver superior customer experience in the coming years.

Contact us today and enrich your digital presence. We are happy to be your digital marketing partner. Talk to our Business Analysts today to get the customised digital solution for your business’s growth.

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Business requirement document for software, mobile app, website

Why writing a Business Requirement Document (BRD) is important and how it helps in application success?

If you are planning of building an application either Website or mobile app, having a clear requirements is the key to success.Whether you are a startup with an original idea, or a company, it is essential that each and every project starts with a BRD.

A clear BRD makes the development process much smoother which will act as a foundation of the product, outlining the business logic, listing the technical specifications, and finally to ensure your application reaches its full potential once it is live.

The two important Variants of BRD are

  1. Requirement Specification document (RDS)
  2. Functional Specification Document (FSD)

Both sets of requirements contribute to a common Project. Requirement specification document deal with mainly business goals and stakeholder expectations whereas functional requirements are very detailed and provide information on how business needs and goals will be delivered through a specific project.

Requirement specification document contain following elements:

  • Vision of the project
  • Objectives of the project
  • Context or background of the project
  • Scope of the project
  • Stakeholder identification
  • Detailed Business Requirements
  • Scope of the solution
  • Project constraints: Time Frame, Cost of the Project, and Available resources

Functional Specification document contains following details:

  • Purpose of the project
  • Scope of the project
  • Detailed functional requirements
  • Non-functional requirements
  • Assumptions/constraints
  • Representation of functional requirements using Information Architecture

A Simple example that explains the difference between Requirement specification and Functional Specification is

Subject: Development of a classified’s Website

Business Requirements

“Build a responsive online classifieds listing website where users can search and browse classifieds by Categories, City and State and can also view and rate other user’s profiles, and post classifieds for free as well as Job classifieds.”

Functional Requirements

The system shall allow the user to post a classified by providing title, price, location, description, state/area, uploading a picture, and selecting a category.

The system shall allow the rating of users on a scale of 1-5.

The system shall allow the users to Search Classifieds by Keyword, Category, State, City and Church.

From the above an effective & perfect Business requirement document is a combination of  both business and functional requirements.

The following questions should be considered while preparing Business requirement document

  • What is the purpose of the application or product and what are you trying to accomplish?
  • How will it streamline or improve the current process or facilitate a new process?
  • Who are the target audience?
  • What is the target location?
  • What are the target platforms?
  • Who are the key Stake holders involve in the application?

In Krify, we have a team of smart & proactive Business analysts who have superior expertise in understanding & analysing client requirements. They constantly work closely with the client to understand the requirements to bridge the gap between customer’s needs and developer team. We helped a wide range of clients in converting their ideas to polished live applications.

Krify also have mere team of over 120+ dexterous mobility experts , award-winning designers, proficient quality assurance specialists who always work together to deliver business-centric and revenue generating deliverables. Contact us today for free consultation and free quotation.

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Launch of Android Oreo-Smarter, Faster and Powerful Android OS!

After more than a year of development and months of testing by developers, finally Google has officially launched Android 8.0 Oreo to the world. Google says, “Android Oreo is the smarter, faster, more powerful cookie”. New Android 8.0 (Android O) OS is going to help developers to develop innovative Android apps faster and users are going to enjoy the power of new Android O OS.

Android 8.0 has brought lot of exciting features such as integrated instant apps, autofill, faster boot-time, picture-in-picture, and more.

Google announced this at I/O 2017 and released its developer preview. The new version has been named as Android Oreo. The beta version of this OS was made available to developers sometime back to explore its capabilities and build innovative apps that best utilize its power playing features.

What’s in Android Oreo?

In Android 8.0 ‘Oreo’, they focused on creating fluid experiences that make Android even more powerful and easy to use, such as:

Faster Android

The all new Android Oreo is being claimed to be faster than Android Nougat, twice the time faster than Android Nougat. As this speed has reduced the boot time considerably i.e. from 35 to 13 seconds on the Pixel, it has resulted in faster loading and running of apps like Google sheet apps. The faster Android has been created in a way to process complex tasks.


The picture-in-picture feature works with only one screen, i.e., for opening the third app, you need to go to the home screen. It cannot adjust three apps on one screen. Although with the settings option you will be able to adjust the size of the shrunk screen.


Notification dots

The current notification system on Android gives an alert in a pull-down notification shade at the top of the screen. However, with Android Oreo, you’ll see a dot appear next to an app icon that will tell you that you have an unread item.

You can hold the app icon to expand the message and take a glance at the content inside.

Additionally the colour of the dot matches the app icon making it evident. Notifications at the top notification shade are synced with the dot, so tapping one will clear the other. A long-press on an app with a notification dot will open a menu of the missed notifications.

Autofill framework

While using the chrome browser on the phone, you have to type in your name and password over and over again. Android Oreo’s autofill feature is not only for Google accounts but it will also remember your Facebook, Twitter, Pinterest, LinkedIn and simply all your passwords.

It simplifies how users set up a new device and synchronize their passwords. Apps using form data can optimize their apps for Autofill, and password manager apps can use the new APIs to make their services available to users in their favourite apps.

Security Steps Up

Now-a-days users are concerned about the safety and privacy of their data. They do not trust malicious apps that leak confidential information or share it with third party apps. Google Play Protect now helps users in maintaining complete safety of their phone data by securing it from unknown apps.

The Battery Boost

Android Oreo will put some restrictions on background apps. It will retain certain apps from running down your battery. You can now expect improved battery life. Google has added “wise limits” to create automated caps for what apps can do in the background. These limits will reduce the extreme use of background services. Therefore, the apps won’t use much battery when you’re not using them.

Adding More to Emojis

Google promises more than 60 new emojis in Android Oreo.

Android Instant Apps

Android Instant Apps will let you use an app without downloading it to your device. This exciting feature is available in Android Oreo. Google provides a cloud-based version of the app, so you don’t have to download it from the play store now

Smarter copy and paste

Android O has brought the feature ‘Smart Text Selection’, which is going to make copying and pasting text on a phone easier. What it needs to do more is that it should make the whole experience a little more user-friendly with Android O. The idea behind smart text selection is if you double-tap on the screen, Android O knows what you want to select – whether it be a phone number, a name, or an address.

In other words, no more struggling is required to get the text selection just right before you copy it, run a search from it, or anything else. More interestingly, Android O has stepped one more step ahead. If Android O recognises that you’ve highlighted or selected a street address, the OS recognises it and displays a quick shortcut for you on Google Maps, along with the usual options to copy, format, paste, etc.

Our Android developers are all ready to update existing apps to Android O. If you have an idea for the next Android app then Share you bright vision with us. We assure you that we will transform your unbaked thoughts into a full pledged mobile app

Irrespective of the type of app and its target market (either enterprise or consumer market), we have an expert team of Android developers to build Android apps compatible for all latest Android versions at a competitive price.

Contact us today for a free quotation. Let’s discuss your idea of app development.

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Build Native apps using NativeScript 2.0 & Angular JS

Native apps development has more demand even though HTML5 has allowed apps to work across platforms. Most of the people reach Native apps development company for their apps. Through crossplatform mobile app development we can reuse the existing code to build mobile apps in multiple mobile platforms but the difference between cross platform apps and native mobile apps is user experience will not be same. Now latest version of NativeScript 2.0 is released, an open source framework. It allows to use JavaScript framework to build native mobile apps running on the major mobile systems. They can re-utilize the code so that they can manage time and cost–effectiveness. Also Native apps using NativeScript 2.0 will have Native app experience in all platforms with same code


Todd Anglin, chief evangelist and VP technology at Progress said that “Angular integration first shipped with our popular Kendo UI library nearly two years ago, and we continue to see high demand for Angular from our community,”. “For the more than one million developers using the Angular framework to write interactive web applications, the NativeScript 2.0 framework represents a giant leap forward — they can finally create zero-compromise mobile apps with Angular featuring truly native UI and performance”.

NativeScript 2.0 is Open source framework, we can use this native UI to even older Android device to deliver high performance. It is very intuitive to share the code between web and other different platforms which helps developer to reuse their skills hassle-free. This Allows developers to save their time in learning curve and setup required to build native apps. We can use NativeScript 2.0 to develop cross platform apps without any messy bridging code. Also, the end client will be happy with the app performance and Native Look and feel. NativeScript is ready now and also you can register for launch webinar which is going to takes place on May 17 to find out more.

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What is the Importance of strategizing and implementing Mobile App testing for your App?

Mobile apps are on a rage today. Any company or individual, after investing a huge amount of time, efforts on the mobile app development, will strongly wish that the app should be successful and should stand out in the market to acquire the #Top position with more number of downloads. Many people believe that the success of the app depends only on the coding but that’s not the complete truth. Effective TESTING plays an equally vital role for the App to become successful.

Mobile App users are not only extremely picky but also solicitous. They determine within seconds whether the app is intuitive or is complicated for them to use. Thorough testing is the key to attract the customers by creating an extra-ordinary first impression over them!

Some of the key factors to focus on for successful mobile app development and effective mobile app testing are as follows:

Think like a customer
Any developer must think from a customer’s point of view and should understand what the target market is and target audience of the app that you want to develop. Developing an app without considering the target audience may become the reason behind app failure at later stages.


Get into character
There are different types of users with different tech proficiency levels of various age groups that will use the app you develop. So it is important to think about how different ‘personas’ will approach differently towards your app.

Strategic plan for testing
Before launching the App, strategic plan should be developed by the developers for thorough testing of apps and should use it as a metric to test the app in real time.

Device Selection
The foremost consideration to make, before initiating mobile app testing is to choose the devices to be used for testing the app.

  • OS Version – Mobile apps should be tested on all major stable OS versions.
  • Screen Resolution – Use a mix of different screen resolutions to test the mobile app, because the user experience varies on different screen sizes and screen resolutions.
  • Form Factor – The size, configuration and physical arrangement of the devices are different. So the app should run smoothly on all devices irrespective of the size and configuration. Mobile applications may act differently on Smartphones and tablets.


Manual vs. Automated Testing

For effective testing, you should define at the initial stage itself, which features should be tested using automated software and manual testing tools.


Different type of Mobile Apps testing

Different types of testing that are effective to ensure excellent user experience are as follows:

1. Usability testing: Usability testing refers to evaluating a mobile app by testing it as user’s point of view. It lets the design and development teams identify problems before they are coded. This kind of testing starts from requirements Phase and Mock-ups & Graphical wire framing.
2. Unit testing: Unit testing is the backbone of mobile testing. It should happen early in the process of writing code which help developers to understand how the App works under different scenarios

3. Performance testing: Performance testing is a quality assurance (QA) metric. It is used to ensure whether the mobile app perform well under expected workload.
Types of performance testing

  • Load testing – This test checks whether the application perform well under anticipated user loads.
  • Spike testing – This test ensures whether the application perform well under sudden large spikes in the load generated by users.
  • Volume testing – This test is used to know whether the application perform well when large number of data is populated in #database and the overall software system’s behaviour is monitored.
  • Scalability testing – This test ensures whether the application perform well under “scaling upto support an increase in user load.

4. Risk based testing– #Risk based testing is type of software testing in which the features and functions to be tested are based on priority, importance and potential failures. This testing reduces the residual level of product risk when the system is deployed. This testing should be started early in the project, identifying risks to system quality.

5. Security testing: #Security testing is a type of software testing performed to check whether Mobile app is secured or is there any information leakage by encrypting the application or using wide range of software, hardware and firewall.

6. Functional testing: #Functional testing is very much more important for any software pre-release. It involves the complete integration of the system and evaluate the system’s compliance with its specified requirements.

Creativity plays a crucial role in testing and in fact it is the most enjoyable part of mobile app development. Krify has a dedicated team of testers who are well equipped in performing different types of Testing like #Functional Testing, #Performance Testing, #Usability testing, #Security testing etc.

At Krify, we ensure the complete testing of app for successful launch of mobile apps and other software products. Hire our team of mobile app testers to get your mobile apps tested thoroughly.

Contact us for hiring our team of mobile app developers and testers to convert your idea of mobile app testing in reality.



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