[21-Sep-2018 14:47:31 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/woocommerce.php on line 9 [21-Sep-2018 14:51:05 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/abdev-portfolio.php on line 6 [21-Sep-2018 14:53:17 UTC] PHP Fatal error: Call to undefined function __() in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/WP-video.php on line 11 [21-Sep-2018 14:56:40 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/cf7.php on line 5 [21-Sep-2018 14:59:01 UTC] PHP Fatal error: Call to undefined function get_option() in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/ab-tweet-scroller.php on line 6 [21-Sep-2018 15:01:53 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/revslider.php on line 8 [21-Sep-2018 15:06:15 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/flipbook.php on line 6 [21-Sep-2018 15:07:39 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/ab-simple-subscribe.php on line 7 [21-Sep-2018 15:11:37 UTC] PHP Warning: in_array() expects parameter 2 to be array, string given in /home/krifyco/public_html/wp-content/plugins/dnd-shortcodes/shortcodes/3rd-party/ab-testimonials.php on line 6 Krishna Reddy | Krify
(US) 212-380-1160 | (India) 080-48131031 | (UK) 020 – 3006 2580info@krify.co

Posts by Krishna Reddy

dating apps krify

Most Compatible – The Machine Learning Way

For several long years, the online matchmaking or dating websites relied on traditional data collection such as a long list of personal, demographic information. They collect all the personal details including age, race, eye color, height, interest and then allows the website users to “search, match and contact” model.  This is a never-ending game of continuous search, contact and wait model. With ever-mounting number of profiles to look through and scrutinize for potential compatibility, one can start to feel stuck in a cycle of flirtation, failed first dates and constant repetition. This worked well for quite long but as the modern era requires quick, easy and convenient solutions for “Plenty of Fish”.

With the emergence of smartphones and widespread apps, a new wave of dating, matchmaking applications era got started. Apps such as Tinder, OkCupid, TrulyMadly, Badoo, POF for that matter started easy organization … a swipe left or a swipe right concept that reduces the manual searches.  If both the parties like each other then it creates a match which allows the pair to start chatting and take the relationship to the next level.

Even though this model worked so well, there is a continuous quest for making better matches for singles. The primary goals are more choices, more accurate match of tastes and frequency.  The goal is how to make this online dating and online matchmaking more effective. It’s about a more thoughtful way to date.  That’s what dating apps such as Hinge are trying to accomplish with “Most Compatible,” a new, free feature that recommends one highly compatible match every day — a move that comes weeks after Match Group (MTCH) purchased a controlling stake in the app and two months after Facebook (FB) announced a dating feature of its own. Hinge employs a machine learning algorithm to find your ‘most compatible’ match for you.  Hinge founder Justin McLeod informs that this new feature mainly relies on the classic item matching algorithm Gale-Shapley, which was developed in 1962 and is nickname the stable marriage algorithm. It basically tries making successful matches by choosing the most seemingly compatible person.

How does Hinge Algorithm  work?

Hinge’s new feature, Most Compatible, aims to break that cycle by utilizing a Nobel Prize-winning algorithm to identify the matches you’re most likely to hit it off with and put one at the top of your Discover each day. The feature was released today for iOS and scheduled to be released for Android on July 17th. Hinge pairs you with another user it thinks you’ll likely connect with, based on algorithms that suss out your previous actions on the app and your interests. So when you log onto Hinge each day, the first match that shows up in the app’s Discover section will be your so-called “Most Compatible” match.

Hinge AI matching

To make these pairings, the app learns a user’s preferences through their passing activities and likings.  Then it uses that to pair them with a match whose preferences best align. This method, called the Gale-Shapley algorithm, was designed in 1962 by mathematician and economists David Gale and Lloyd Shapley to answer a theoretical problem plaguing their fields: the stable marriage problem.

While it may sound like something more suited to relationship counselors than mathematicians, the issue here is not infidelity or divorce, but combinatorics. The ideal implementation of the Gale-Shapley algorithm works by optimally pairing people with partners they most prefer and ensuring that, in a large, even pool of single people, everyone can be matched.

For example, in a group evenly divided into men and women, the algorithm traditionally has individuals rank potential partners by level of preference and cycle through proposals and rejections until each individual is with the partner they prefer most (who isn’t already engaged). There are some oversights in the original algorithm that Hinge worked through to make it applicable and useful for a modern love story. The original stable marriage problem focuses on binary, heterosexual couples, and neglects relationships that don’t fit those standards. For these couples, Hinge uses a variation of the problem called the “stable roommate problem,” which groups individuals into a common pool and does away with gender divisions. In early market tests of its Most Compatible feature, Hinge found that users were 8x more likely to go on dates (as signaled by an exchange of personal phone numbers) with matches found through Most Compatible than any other Hinge recommendations.

At Krify, we constantly work with emerging technologies, trends most particularly Cognitive Artificial Intelligence (AI), Predictive Analysis, Deep learning and Machine Learning to innovate the way things work. It is a combination of mathematical mindset and modern innovation is what makes us a modern app and IT services company.

Contact our team business analyst team if you have any ideas to make them into reality.

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Angular vs React which is best

Evolution of Frontend Frameworks Angular vs React

Angular and React are two widely popular JS frameworks used by Software Professionals across the globe for creating rich content and interactive web application development particularly the front end. The two frameworks are used in the context of developing what users actually see and visualize. For example, giants like Facebook, Amazon, and Google have already widely using these frameworks to add their popularity.

Angular was formally known as Angular.js dominated front-end development landscape as developers could now create single page applications which let developers create single-page applications using MVC design pattern.  Its inception is in the year 2010. As Angular is created by Google, It was well adapted by a large developer community. Angular was rated over 11% higher in relation to the Most Popular Technologies.

2013, Facebook released React which challenged the way that developers thought about how Front-End applications should be built. During this time, Angular used an MVC pattern and was a strongly opinionated framework, meaning that if the developer wanted to use Angular, they had to do things “the Angular way”.

React, which gave developers the flexibility to build applications using a centralized immutable state approach (all of the data in the application is in one place, remaining unchanged as opposed to MVC) such as Redux, whilst having the freedom to use any other libraries alongside this lightweight, but the powerful centrepiece of the application. Facebook then became a major contributor to the Front-End Developer community.


According to Stack Overflow 2018 Developer survey, (containing data from over 100,000 respondents), Angular was rated over 11% higher in relation to the Most Popular Technologies. The previous year’s survey rated Angular.JS as over 20% more popular than React in this category, however much has changed since then with React gaining favor with the developer community at a rapid rate. The survey concluded “Node.js and AngularJS continue to be the most commonly used technologies in this category, with React and .Net Core also important to many developers”.

As previously discussed, React coupled with Redux changed the way that developers built web applications. However, developers have now started to use Redux with Angular instead of MVC! This could further cement Angular as the preferred framework of choice; although, for many, it still remains far too opinionated which prevents many developers from upgrading their legacy Angular.JS applications to Angular.

Will Angular overtake React this year?

Looking at the numbers, it could be argued that Angular has indeed never been overtaken by React, however, it is a well-known fact in the developer community, that despite these numbers, the underlying perception of the React versus Angular debate remains fierce with React winning many of these recent battles. The truth of the matter will unfold as the year progresses and more developers upgrade their legacy applications to either React or Angular. It’s an exciting time for Software Engineers.

At Krify,  we have experienced Web developers with Angular and React skill sets to work for your projects and to be an integral part of your projects.


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Design Importance for success of Mobile apps

Importance of Design in Application Development


As per the studies, Global design agency defines Design Thinking as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements for business success”. What did you understand by this? We generally think design as visual view such as pixels, color, font, alignment, image, etc. All these belong to just appearance, as said above design thinking is more than appearance. It mainly focuses on the insight of end user. It is an established fact that 77% of the app to be successful is based on the design element considering all other functions are working properly.

Are you developing a mobile app?

UI/UX are kept at forefront by many IT companies while developing an application. Developing a mobile app has become quite simple but making it successful needs communication and planning. There is lot of elevation in the app market and usage of mobile phones became part and parcel of everyone’s life. In such a heavy competition think how strong you should be in developing a web application!

8 Phases of APP Development

  • Pre-Planning and Research
  • Wireframing
  • Technical Feasibility Assessment
  • Prototype
  • Design
  • Develop
  • Testing
  • Deployment

Each phase has its own importance for a successful app, but let us not deviate about our main goal “DESIGN”We are living in a world which demands innovation, design is termed as great tool for innovation.

What if there is no market for your APP?

One of the common concerns in developing an application is “Will there be a market?”. The ultimate goal of any developer is to target the market by understanding the requirements and goals of the end user. Design Thinking involves the market from the origin. While thinking about the design one should think out of the box how it makes the best market and thus leading to the success of the app. Starting from the root aim of the design and thus it will target the market.

4 key points to follow in Design Thinking for a better approach:

  • Ask queries and relate to them.
  • Understand, define and plan.
  • Evaluate the idea
  • Iterate

Top 10 Graphic design trends of 2018

What are the design strategies of Whatsapp?

Whatsapp is the most successful app used by billions of people all over the world. It just hit the market at a rocket speed and here are some examples of Whatsapp strong principles and strategies on design:

  • The interface should be native to the user’s device.
  • The interface should be simple and interactive.
  • Animations and user actions must respond quickly.


We can gain a lot of experience from a success story. Thoughts on Whatsapp design process.

How will design thinking help the organizations?

After gathering the requirements from client there should be no obligations between clients and their goals. The app being developed is going to be customer-centric and their experience is the measure which either makes or breaks the company. So there should be a clever design thinking throughout the lifecycle. At Krify we mainly focus on our customer’s experience, we put our time and effort into designing the applications. Krify Technical Solutions

Checkout our earlier Article:
Why is Design the face of your Mobile app & Website ?

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Remote Working from Home Software

How to effectively manage your Remote Workforce

Today, Most of the organizations around the world prefer to work in a closed office environment which is called centralized workforce model. Employees live close to their office or they drive long distances on a daily basis. Even though it involves a reasonable cost to maintain office environment, there are significant advantages by which companies/corporates prefer this method.

In a closed office environment with a Centralized workforce, all employees sit with in a building and many cases next to each other.  So, colleagues will have a chance to socialize themselves and understand each other.  If we think in detail about it, an average working employee spends 45 to 50 hours a week with their co-workers which in many instances is more than the time they spend with their family members. They develop their social lives purely around the relationships they make at work.   Secondly, the knowledge and information shared more effectively in a closed work environment. A typical coffee break may involve colleagues discussing an important challenge faced by the mobile app designer for a mission critical and user-friendly mobile app that they are designing. The other advantages are fast execution, reduced conflicts, control, and accountability.

Remote work force or Virtual work force became increasingly common. Let it be a startup world or a top class Multi-national company.  Does working from home really work? In a recent survey, it is revealed that Home based workers were 13% more productive, happier in their jobs and less likely to leave than their office-bound colleagues. Virtual working saves money to the employer, is better for the environment and gives staff the flexibility they crave, so it’s no wonder that more and more organizations are encouraging it.

How does the employer or the manager know if their remote employee is actually working and not wasting time?    In order to answer this, we may need to to know the challenges of remote work that threaten to outweigh the benefits.

(i) Lack of daily face to face communication
(ii) Lack of Social Interaction
(iii) Lack of work trust
(iv) Cultural clashes
(v) Loss of team spirit

How can you Effectively Manage your Remote Workers:

Firstly,  you can organize a regular audio or video calls (preferred) on a consistent basis either with the immediate manager of the remote worker or you yourself.  It can be a weekly review meeting or a monthly meeting – reviewing the work progress and setting the goals.  This is not only an opportunity to get to know the work but also to talk about the well-being which improves the connected spirit.

Remote Working Management Software

Secondly,   you can use a remote work management software such as “Krify Remote Work Manager” that allows an employer to collect the “check-in” and “check-out” times and screen shots of the computer during the sessions.  Tools such as it will help to build trust and respect for the remote employee’s integrity.   Incase if you would like to know more about the Software, please contact us for a demo.

Finally,  setting golas, tracking goals and achieving success together is win for all.  Its companies corporate culture, adoptability to change and control through centralized software systems will help companies to take advantage of the virtual work force.

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Apple Watch Apps – Wearable Productivity Apps

Apple has come up with its most personal device, Apple watch, most awaited wearable device that can assist throughout a day by making us more aware of the daily activities like never before. Wearable devices are emerging with potential of providing relevant and personal notifications that will keep you focused and will help you in attaining your day-to-day objectives.

The Apple watch apps make the platform of wearable app development more exciting. Apple watch app development platform is an opportunity to weave the technology cloud around us to help us achieve more in life.
The Apple watch became a much more interesting platform to invent and optimize the productivity with the announcement of watch OS2 and a true native app SDK. The advent of watch OS2 will help developers in creating widgets for the Apple watch which will give easy to read info throughout the day. With the accessibility to the Watch’s accelerometer and Taptic Engine, developers can work towards developing apps with motion control and touch-based output.

Apple has also reduced the need of having a paired iPhone around all the time by making the Apple watch’s Wi-Fi radio available for the developers. The arrival of the native SDK has brought the support for apps to read the data directly from the Apple Watch’s sensor contrary to the feature of the previous SDK known as WatchKit.

At Krify, we have a young and energetic team of developers already working towards the development of apps for the Apple Watch. We quest to invent the productive apps for Apple Watch that will improve our efficiency without much efforts.

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Lily – The smart flying drone

Lily – the smart camera drone is the first throw-and-shoot camera in the world. Its a smart camera that can fly. Toss it up into the air and it starts shooting by it-self using Global Position System (GPS) and it follows you immediately. Its  an ultra-portable smart drone, smart quadcopter and waterproof camera which captures HD pictures and videos.
It doesn’t require any external controller, balancing skills – as it follows wearer’s bracelet. It can travel up to speed of 25miles per hour. By using Companion App we can set lily’s behaviour and check battery availability.

Lilly is a companion smart drone – that can follow you.  It fly in different modes based on your activities or instructions.  it can fly in stabilising mode, shoot and follow mode,  circular fly mode (flying around you), fry from hand and land on hand modes.  It is best for areal videos.


  • Lily Camera can shoot 12 megapixel stills, 1080p HD video at 60fps and 720p/120fps in slow motion footage. Internal Battery allows flight for 20 minutes per charge.
  • Lily tries to recover the signal as soon as it finds signals it goes back to mode it was before it lost.
  • Lily can float in water and can land safely in water as its body is sealed and motors are insulated

How it works?

Simply, throw it in to air it starts working. Its internal camera optimizes aerial footage and its tracking device has microphone that records high quality audio and synchronizes video with which it records.

Present limitations :

Even though lily is highly intelligent, Presently lily does not have obstacle avoidance capability. Mostly it is found to be used in outdoor activities which don’t require obstacle avoidance. As it follows tracking device, if you observe lily is about to hit any obstacle then you can press middle button on a tracking device it will stop and hold its position.

For more details and pre-order, you can visit http://lily.camera/

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Butterfleye – Smart camera wireless home monitoring

Butterfleye – The Smart Camera with wireless home monitoring through mobile apps.

Butterfleye is a hardware startup (Indiegogo) aiming to build a connected home security camera that can learn what to capture and what not to – which is activity based recording technology. Butterfleye is a Smart Camera works by connecting to a smartphone through cloud. Butterfleye is just replace to a standard with advanced camera options and also works with clear audio, auto-sensing mechanisms. To support a normal camera we always need to see the screen for updates and worrying about what happening outside nearby every camera surroundings. Butterfleye updates you proactively without the need to watch the screen continuously with its highly accurate sensors. It alerts you with session wise video bits apart from Live streaming through mobile phone app.

Most importantly, butterfleye avoids coming across as creepily prying.


Why do you need it ?

Butterfleye is made for security purposes. We can use Butterfleye at home to check-out what’s happening around when you are not there. We can use Butterfleye at playground to monitor your kid who is playing in your absence. We can place Butterfleye at Door Entrance to know and monitor who is entering. We can place at parking, We can use at Offices , so on so forth.

How does it work ?

The intelligence of Butterfleye relies in it superior image processing algorithm with analytics. it also relies on its cutting edge audio algorithm. Its microphone can recognize certain patterns of sounds. it could include ambulance siren, kids crying, dogs barking, glass breaking etc.

Some of its salient features :

  • Butterfleye Futures With Activity Based Recording
  • Butterfleye Futures With Wireless & Cordless
  • Butterfleye Futures With Smart Motion Detection
  • Butterfleye Futures With Sound Detection
  • Butterfleye Futures With Human & Pet Detection
  • Butterfleye Futures With Full HD 1080p Recording
  • Butterfleye Futures With Offline & Cloud Synced Storage
  • Butterfleye Futures With LAN, WAN, & IP Direct Streaming
  • Butterfleye Futures Internal Storage for up-to 12 hours of Footage
  • Butterfleye Futures Cloud Storage Capability
  • Butterfleye Offers all Futures in a Single Package

For more details Visit :



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New approach to Cross Platform Apps – Xamarin

Xamarin proposes a new methodology in building applications that takes the best of two existing methodologies and consolidate them : Use native code for portions of the code that need to get to particular hardware elements of the gadget and utilize Web dialects (HTML5, JavaScript, and CSS3) for the rest. It has a slight downfall of a bit on performance, but rest of the things are cool to check with.

Xamarin’s methodology is to let designers make UIs that are one of a kind to every platform, and after that make parts that can be reused effortlessly on another platform, utilizing the C# programming dialect.


Xamarin takes a special way; it regards the uniqueness of every platform and does not force developers to make applications that have resemblance on all platforms. Despite developers can use the native features over here.

Xamarin in addition, not only the UI, has even an advantage of sharing code to cross-platform. For instance, your code for getting to Web services can be reused effortlessly on the iOS and Android platforms.

Additionally, database code is likewise exceptionally compact. Xamarin’s methodology is to let developers make UI that are special to every platform, and after that make segments that can be reused effectively on another platform.

Rather than utilizing individual languages for different platforms, a binding together language is required: C# was picked in light of the fact that it’s everything but difficult to learn, and it’s the dialect of decision for some .NET designers. Utilizing C# permits Xamarin to connect with a large number of potential designers.

Xamarin Studio IDE

The IDE assumes a vital part. A decent IDE empowers speeding up of any improvement exertion. Xamarin offers the Xamarin Studio, which is a world-class IDE that makes creating, troubleshooting, testing, and bundling applications a stroll in the recreation center.
Xamarin - Visual Studio - krify

Xamarin Supported Platforms

To build iOS applications, you require a Mac or a sensible copy. Xamarin offers three wide decisions:

Use Visual Studio on Windows. Utilizing Visual Studio, you can create iOS and Android applications natively on your Windows PC. In any case, the proviso here is that keeping in mind the end goal to test iOS applications, you have to have admittance to an organized Mac, which will give the fabricate and organization administrations.

Use Xamarin Studio on Windows. Rather than Visual Studio, Xamarin gives its own IDE: Xamarin Studio. Like Visual Studio, Xamarin Studio gives a world-class advancement environment to quicken your improvement exertion. Like choice earlier, testing iOS applications bound access to an organized Mac.

Use Xamarin Studio on a Mac. This is the best choice on the off chance that you are creating applications for both iOS and Android. Xamarin Studio’s close coordination with Xcode makes outlining and testing iOS applications simple.

Working with Xamarin

You compose your UI code for every particular platform one for Android and one for an iOS gadget. At that point compose business rationale that can be reused on both platforms.

Xamarin uncovered all APIs accessible in iOS and Android to your application as general C# class libraries. Moreover, your applications have admittance to a completely useful usage of the .NET runtime, which is packaged with your application so that your code executes with all the force of C# and .NET, for example, memory administration, and so on. When you are prepared to accumulate the application for every platform, Xamarin produces an ARM paired for iOS and exploits without a moment to spare assemblage for Android. As Xamarin applications are incorporated to native apps, they find themselves able to perform with no execution corruption that you may anticipate from cross-platform applications.

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smart watch apps

Wearable payments are few days away

Wearable Technologies are at its core innovation phase.  Imagine yourself going to a super market, done your shopping and simply weaving your wrist watch at the counter – Bingo, with in seconds your credit card is accepted and you will get a payment successful message on your watch as well as an sms / alert from your bank – you walk away with comfort and smile.  These days are few days away.

smart watch

Wearable payment solutions are just few days away.  Companies such as FitPay are actively developing smart watches, pebble steel, pebble time, pebble time steel etc which are going to hit market shortly.

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Krify Team Building

Team Building at Hampi

Krify Team Staff at Hampi

Last week the Krify India Team went on a company-wide trip & retreat at a resort near Humpi, Karnataka, India – for three days. Hampi is UNESCO World Heritage Site from the indian state of karnataka.
Team building and specially planned team activities not only boost morale of employees, but also benifit end customers indirectly.

Krify Employees Team building

Team building helps to
1. Facilitates better Communication
2. Motivates Employees
3. Promotes creativity
4. Develops problem-solving skills
5. Builds Trust and breaks the barriers – Team building increases the trust factor with your employees.

Krify Careers

Very often in corporate environment, there is a disconnect between the management and employees.
Team building exercises give leadership the opportunity to be seen as a colleague rather than a boss, which can do wonders for employee morale.

Krify Kakinada

You can check Krify Facebook page for some of our moments of our retreat.

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uberification mobile app development india

Uberification – Rise of On-demand Mobile Services

Uber has captured the attention of most of the travellers across more than 100+ countries today. Uber is the most successful mobile app which allows consumers to hire a cab by sending a request via the app. From being a mere Taxi service it got upgraded to a Service which facilitates Carpooling and other such benefits. This app is compatible with your iPhone, Android and Windows Phones. It has user credit card information fed into it the first time you use app and cab service following which you don’t have to pay by card or cash from your next ride onwards. The popularity of this app grew rapidly and many taxi Service companies replicated the Uber idea and it is now popularly known as Uberification.

Uberification is simplifying the process of booking and utilizing a service. When ever any user requests a product or service, this generates a trigger in the system to meet that demand immediately; and the service that allows users to request something and that service will arrive at the agreed time. It is simply – tapping smart phone and getting the service / product instantly. Technology innovators are seeking to uberify the local services around world with on-demand mobile services which will quickly and conveniently match the demand with the supply. These mobile apps create transparency in customer demand resulting supply-side liquidity enabling local service providers to have the customer acquisition. This also gave rise to the new buzz word “1099 economy” which indicates the growing raise of of single proprietors and contractors.

The modern generation expect everything now and they turn to their phones for that. Uber is the car service that bridges demand and supply of taxis via a geo-location based app that monitors the movement of its taxi fleet and implements a dynamic pricing algorithm to balance supply with demand. To uberise something is to optimise it via similar methods in order to create an “on demand” market. The Uberisation of the 1099 economy enables the modern generation that doesn’t want to be told when to come to work. Ask any Uber driver whether they like being able to make their own schedule.

Krify is an innovative mobile app development company based in United Kingdom, India – with its strong expertise in creating on-demand technology apps which are conceptually similar to Uber. We are currently working with several different ideas based on “uberification” model.  This includes food industry, job seeker – employment industry, personal search – dating, matrimonial services, many others.

Share us your mobile app idea or a specific problem in your domain. We would be happy to analyse your requirement / challenge to uberise it with an innovative solution.

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Digital Marketing – An Introduction

The concept of Marketing evolved from Modest Trade Age to the Modern E-Commerce Age. Many changes occurred in the field of Marketing in the last 50 years. We no longer rely on conventional marketing strategies to create a niche for our businesses and to build a customer bases for the products developed. We are in a Jet speed era where changes occur and spread in a jiffy from anywhere in the world to everywhere in the world. Also, many of the business groups or Corporates or businesses of any nature do not have the luxury of allocating quantifiable time for investing in reaping the benefits of what has been created. Everybody wants instant results regardless of the fact that the strategies implemented could succeed or fail. Nonetheless, all want to make the best use of the technology to make it to the top in the market of tough competition.


It is easier said than done always. Before we think of carving out strategies to promote our businesses, it is ideal to understand if we have chosen the right path. It turns out that digital marketing has bagged the top spot among the list of the popular marketing strategies in the recent times. Regardless of the industry or sector, business value, line of business, location, etc., digital Marketing is the talk of the world today.
Let us understand what this digital Marketing is all about. Promotion or marketing of products, services, concepts, etc., through electronic media like Mobile Phones, Television, Radio and similar forms is digital Marketing. A wing of this marketing is social media marketing which is carried out through social networking, websites, electronic mails, apps, etc., Television, Radio, Short Messaging Service, Word of Mouth are non-internet modes of digital Marketing while Social Media, Email Ads, are internet modes of the same.

Digital Marketing is the most preferred and sought after marketing channels for various obvious reasons. This mode of marketing allows you to
– Reach your targeted audience faster than never before
– Identify and Personalize with your Customers
– Assess your Return on Investment
– Plan futuristic Promotional Strategies
– Invest wisely for your businesses

The scope of digital Marketing is wider than what we discussed here. All the smart entrepreneurs are spending quality time in exploring the nuances and advantages of this popular marketing channel.

Krify has identified the significance, depth and real value of digital Marketing very early. Supported by experienced Digital Data Analysts & Digital Marketing experts, Krify started offering Digital Marketing services to many of its clients for the past few years with dedicated campaigns, strategies and maintenance. We are experienced in offering SEO services too as a part of digital marketing offerings.

Krify can confidently reiterate that it is always ahead in giving its best and showing results whether in developing World’s best, innovative mobile apps or in offering competitive Digital Marketing services.
Digital Marketing is here to stay.

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Xamarin-A Pioneer in the Creation of Hybrid Apps

20th and 21st Centuries witnessed the best inventions and innovations in the field of technological advancements, after mankind evolved into a civilized soul, through many centuries. Beginning with Charles Babbage’s giant computer till the latest sophisticated apps which can be held with ease in our palms, every human imagination is being brought to life with Human intelligence.

In the recent years, markets have been flooded with Apps which are compatible to iOS devices, Androids, iPhones, Smart Phones, Windows, so on and so forth. Most of the apps we have today bear compatibility only with one of the devices mentioned above, which means that they have limitations. Hence, the market share of such apps is not sizeable to a greater extent. How about developing apps which can be compatible with any device of any functionality? This refers to the creation of Hybrid apps which have become a huge hit among the gadget and app freaks in the international market, in the recent times. Hybrid apps put an end to most of the limitations faced by the usual apps which are compatible only with limited devices.

We have one such app and platform which is capturing the attention of most of the app users and the companies which are into developing sophisticated mobile apps. One such sought after platforms across many nations today, is Xamarin. This has solved the limitations and challenges of the earlier apps. Companies which are into developing mobile apps today are exploring Xamarin to make the best use of the freedom it has provided.

Cross Platform

Xamarin is a cross platform implementation created in San Franciso, California 4 years ago. The purpose behind this creation is to facilitate building apps and environments which can be compatible with multiple platforms without being restricted to being compatible only with Android devices or iOS devices or Mac or Windows, individually.

Xamarin gives freedom to developers for building apps in various platforms and makes it possible to create UIs which are unique with respect to functionalities. The beauty of this concept is that you can stick to a single code and re-use the code for building apps across device platforms.

Krify started researching on Xamarin two years ago which resulted in realizing remarkable benefits. Krify’s talented team of App developers have gained experience in developing apps with Xamarin. Krify can proudly state that, they can build any hybrid app with Xamarin based on the requirements put forth by the Clients and Customers. Please contact our Sales Team if you have any interesting App ideas or plans to implement quick solutions using Xamarin..

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Crashlytics – Lightweight QA & Analytic Tool

Smart phones have become a crucial part of daily life nowadays. With great development in technology, mobile marketing is becoming more competitive. To ensure the visibility of your app in such a complex scenario, one need to be very particular about the approach being followed for mobile app development.

Mobile development requires hard effort to meet the expectations, needs of customers and to reach the targeted Audience.

Quality Assurance (QA) plays a vital role in the Mobile App Development Life Cycle. To ensure the success of an app, QA must be involved in all stages of development, from creating the concept, analysing requirements and wishes, creating test specifications, testing early versions of the app, releasing the finished product, to the post-development review process.

Recently, a new tool by name Crashlytics is gaining so much attention and popularity in the development domain.



Crashlytics is a cloud-based crash reporting solution. It is one of the most powerful tools for mobile apps to keep tracking of crashes and app statistics.  It can even track the number of unique users, the device, which they use to run your app, and also the OS version, which the users currently run the app. It performs deep analysis of each and every thread.

It works by writing a simple line of code that activates its lightweight SDK (about 75KB) that taps its cloud solutions to run crash reports through Amazon Web Services and return a simple report

Crashlytics produces detailed report where your application Crashes and it will answers following question also

  • Does your app only crash in landscape mode?
  • Does your proximity sensor is always on?
  • Which IOS Version are you using?
  • Is it crashing only on rooted or jailbroken devices?
  • Is this a memory issue?
  • Does this only affect a specific version?
  • What’s your Battery Status?

Steps follow to add Crashlytics

  1. To add the crashlytics to the app we need to first register with your email ID and then the Crashlytics will send the confirmation with the link to download the SDK.
  2. After installation, you will see Crashlytics Plugin on Menu Bar and click on it.  it will ask which project you w ant to install it.
  3. After choosing the project, In the Build Phases of your target, click the + Add a Build Phase button in the bottom right and select Add Run Script.
  4. In the Crashlytics mac plugin, Just copy the code ./Crashlytics. Framework/run <your api key> and  paste it inside and Run Script.
  5. After that, press option + B, then select framework from Crashlytics plugin and added to Framework Grou


  • Now Crashlytics is fully integrated with your Project. You will get an email notification of when and where your app is got crashed. Crashlytics supports both iOS and Android and it is compatible with all versions of OS. Please check this link for more details www. crashlytics.com
  • Krify has been implementing and suggesting Crashlytics while developing any mobile application and we creates VALUE by delivering World Class Applications.
  • To know more about Crashlytics – visit https://get.fabric.io/crashlytics
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linphone customisation

Linphone – Sip Voip- Customization

Linphone (http://www.linphone.org/) is the very first and popular open-source Linux application using SIP.  Linphone is an open source SIP Phone, available on mobile and desktop environments (iOS, Android, Windows Phone 8, Linux, Windows Desktop, MAC OSX) and on web browsers. It creates an environment to  communicate freely with people over the internet, with voice, video, and text instant messaging.


Linphone customization

Linphone has inside a separation between the user interfaces and the core engine, allowing to create various kinds of user interface on top of the same functionalities. Linphone makes use of the SIP protocol (An open standard for internet telephony) and can be used with any SIP VOIP operator, including free SIP Audio /Video service.  Linphone SIP client can be operated seamlessly across a much wider range of platforms such as Android, IOS, Windows, blackberry etc..

Advantages :

  1. Quick & Easy to Install
  2. Secure Communication
  3. Linphone can easily be tuned or customizedwith plugins in order to be turned into any  softphone and optimized to run on any dedicated hardware.
  4. Linphone is more user friendly that allow users to work from different places and receive calls .

Versions of Linphone 

  • Current version of Linphone for Android is 2.4.0
  • Current version of Linphone for IOS is 2.2.3
  • Current version of Linphone for Windows, Max, Linux is 3.7.0 

Some of the features includes: 

  1. Basic Linphone App with Customization with Own branding
  2. App to App calling
  3. App to mobile calling
  4. Multiple calls management
  5. Call transfer, pause and resume
  6. Audio conferencing (merge calls into a conference)
  7. Instant Messaging
  8. Pictures and files sharing
  9. Address Book
  10. Call History
  11. Display of advanced call statistics
  12. Echo Cancellation
  13. Quality of Service
  14. Secure communications: zRTP, DTLS, SRTP
  15. Bluetooth headset support
  16. Languages: English, French, Japanese, Arabic
  17. Account creation assistant
  18. Dedicated tablet user interface
  19. Audio  using codecs such as G722,G729,SILK, SPEEX
  20. Video calls using codecs such as VP8, H264, MPEG4
  21. Integration with push notification (requires compatible SIP server, linphone.org sip service has push enabled)
  22. Peer to Peer Audio and Video calling using ICE Support

“Krify has Expertise in Linphone Customization and branding it to the needs of our customers who are SIP service providers.  Incase if you have SIP Voip Service and looking forward for a mobile app ( Voip iPhone, Voip Android) then Krify is the most efficient team that you can be in touch with.  Contact us today for Linphone Customization.


SIP VoIP App Development :

Linphone makes use of Session Initiation Protocol (SIP). SIP is harmonizing with VoIP meanwhile it also offers signaling functions to it. Separately from VoIP, Session Initiation Protocal is used in other multimedia technologies as well, alike online games, video and additional services. Where VoIP Development Kit (VDK) is more effectively added functionality for SIP working with ENUM function. Where ENUM stances for E.164 Number to URI Mapping all done by using VoIP Software Development.

Are you Looking for VoiP App Development? you are at right place. Get in touch now for SIP VoiP Mobile app Developments 

Krify Team – We Fuel your Idea’s

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Mobile Dating—Apps to find Love on the Go

Whether you’re looking for Mr. or Ms. Right – right now, do you know there’s an app for that? Fortunately, we are living in the fast paced, mobile age where you can meet anyone, anywhere, just by using your smart phone.

Contrary to popular belief, online dating, i.e. computer dating, was particularly in the 1960s and 1970s. Singles manually completed forms that they filled out important tolerances and preferences, which were “matched by computer” to determine “compatibility” of the two love seekers. With the advancement of technology in the early 2000s, computer dating has become a seamless process.

Today’s dating services are completely relying on technology mixed with people’s desire for instant gratification. As a concept, mobile dating isn’t really new. It’s been around since the invention of mobile phones. Smartphones and apps are just the shiny new tools in the age-old quest for love.

There are many successful and countless Dating apps available on App Store and Play Store such as Tinder, SKout, Badoo, Lovoo , Coffee Meets Bagel, How about We etc.

What is so special about Dating Apps ?

Filling out long forms has become a boring concept. Instant Gratification is the new mantra.  With global connectivity and digital life, even though people interact around the globe – the fundamental concept of meeting one someone special in real time is always desired.  As people carry smart phones, they can take advantage of location services which lets users to find nearby users who can be a potential match according to their interests and tastes etc.  You see someone’s picture and simply you can like or pass it.   If you like a profile picture, dating apps promote you to the person you liked to know their interest. If both of you like each other, then it’s a match and you can start conversation and take the relation to next stage by mobile phone dating applications


Krify’s Mobile Dating Framework: 

Dating App 1                Dating App 2           NearbyUsers

With the advent of these new mobile technology innovations, a lot of new ideas and concepts are getting evolved – around the dating platform.  Krify is actively engaged in some of these modern apps in both IOS Development as well as Android Development platforms.  Krify has developed an ultra modern dating frame work that can be readily integrated into any iPhone Apps or Android Apps to take advantage of this new mantraJLIKE is one such modern Jewish Community App which is already released in iPhone platform utilizing our Dating Framework.  Please contact our Sales if you have any interesting dating ideas or plans to implement quick solutions.


Thinking to Develop Mobile Apps, Web Apps or Design Website? contact now Krify for your Apps Development !


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Wearable Computing is the future

One of the most exciting trends in the future technology space is Wearable computing. It is largely considered to be an evolution of the smartphone. The future of wearable computers is very promising. It is more powerful than Glass, and Even More useful. However, Today wearable computing must be described as “a very exciting field very much in its infancy” and the future of it is absolutely immense.

The main motive of wearable computing is to develop new interfaces that modify non-computing activities. The wearable computing evolved three factors: minimization of computing gadget size and at the same time, increasing the computational power, helping increased mobility of people and increasing personalization.

Wearable Computing goes Mainstream – Consumers are already using

  • Smart watches
  • Pebble glasses
  • Wristbands
  • Google glasses

Wearable Computing


Some of its Characteristics

  • Portable while operational
  • Hands-free use
  • Sensors
  • Run continuously
  • Always active
  • Attention getting

Why is Wearable Computing the Future ?

Wearable Computing is a booming market. The future of wearable computing is looking up. It is going to be the evolution of smart phones. It will fundamentally improve the quality of our lives from the big screen into real life. It becomes more common over the next decade mainstream devices.

In the future, all the new expedited maintenance system revolves around the incorporation of wearable computing. It will enable people to work, connect, compute more efficiently.

We at Krify, are exploring the wearable computing opportunities in different domains. We really love to write apps & piece of code for Upcoming new generation products.

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An Intro to ChromeOS

People want to get to their email instantly, without wasting time waiting for their computers to boot and browsers to start up. They want their computers to always run as fast as when they first bought them. Even more importantly, they don’t want to spend hours configuring their computers to work with every new piece of hardware, or have to worry about constant software updates

So, Designed Google Chrome for people who live on the web — searching for information, checking email, catching up on the news, shopping or just staying in touch with friends.

It is lightweight, Web-based operating system for netbooks, to be called Chrome OS.  Chrome OS is a Linux kernel-based operating system designed by Google to work primarily with web applications. Speed, simplicity and security are the key aspects of Google Chrome  OS.


Google Chrome OS

Features of  ChromeOS: 

  • Instant Web
  • Speed
  • Amazing Web Apps
  • Security Built in
  • Always connected: Integrated with Wi-fi, 3G

Instant Web: It has fast access bar to browser, emails and shows popular websites including Games

Speed: Booting time 10 seconds. Favourite website can load Quickly

Security Built in: Chrome Uses advanced technology to help prevent malware and virus from accessing the data

Amazing Web Apps: We can try the latest web apps from chrome Web store. We can browse latest apps: Productivity, Gaming etc

Some of apps for Chrometastic Experience:

1. Ever-note: The Ever-note app is a Handy tool that allow users to save not only their Ideas & thoughts in multimedia notes, encompassing video, text & audio But also useful when users surfing the web.

2. Zoho Office Apps: Even though chrome OS can be used with Google’s own Docs & Drive feature  but also provide the zoho CRM which prove very handy for small business.

3. Social: IMO Messenger, Hootsuite (application used by Twitter, Facebook), ScribeFire (application used to connect numerous blog sites)

4. Media: Pixlr, Audio editor by Aviary, SketchPad, Sound-tracker

5. Games: Angry Birds, RuneScape, Sinous, Planets vs Zombies

So, the Chrome OS emerged as a Revolutionary open source system software with lot of user friendly features..

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Mobile Analytics – Know your customer well

In present scenario the usage of mobile devices rapidly increased and  Mobile is the fastest-growing communication channel ..

As the importance of Mobile apps increased, at each stage of the app life cycle, developers and designers can create an app experience that is more useful and engaging for their users and overall marketing strategy.

Mobile Analytics is the tool which helps tobuild an efficient mobile marketing strategy.

Mobile Analytics enabled us to identify areas of improvement and maximize success in market. It helps to increase conversion and improve engagement by analyzing mobile traffic, Abandonment rates and conversions, Understanding customer choice around operating system etc.

C Mobile analytics are mission critical to any brand that wishes to operate effectively in the mobile arena and to increase traffic to their application.

Mobile Analytics can help to realize the entire user experience of  mobile app – from detection to download to engagement.


Mobile Analytics

Importance of Mobile Analytics:

Pathing analysis –To see users navigate through your app to determine which screens and UI elements are engaging users and which cause users to drop off.

Mobile engagement analysis – To understand user engagement within your mobile app.

There are different types of mobile analytics solutions 

Google Analytics

Google Analytics is most famous for providing a free and powerful analytics platform for websites, The platform is easily incorporated into a mobile app for Android and iPhone, in addition to mobile web applications and sites.

Flurry Analytics

Flurry Analytics enables users to analyze consumer behavior … companies to manage entire portfolios of mobile applications  . Itprovides free specialized analytics services for mobile apps. Flurry also offers advanced data features that allow businesses to gauge a user’s loyalty based on the number of sessions they have engaged in on the app.


Localytics is a service that can be used to manage analytics for iPhone, Android and Blackberry apps. Their platform allows developers to easily compare information and statistics for better marketing .


Bango is an analytics platform for both mobile apps and the mobile web. Bango provides identification for every user accessing the app, providing information like the user’s carrier and connection speeds.

Thus Mobile analytics holds the key to delivering the right information to the right audience at the right time and place, to help achieve success and desired objectives. Hence mobile analytics plays a  vital role in App success ..


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Great way to start App development..!

If you have innovative app idea or looking to build an amazing new mobile application, Krify is the right place to make it reality.

The best way to start off a mobile application is through Mockups. This is a design process where you layout each of the app’s views in detail.


Mockups refer to the fundamental illustrations of the components and the structure of a development; this basically defines the first stage in the design process.They are useful as a part of documentation.

Mockups are simply a representation of the skeletal structure of a mobile application. It provides an easy way to validate the usability of an application by allowing the user to visualize and navigate through its different sections.

They outline the basic structure and flow of an application from screen to screen as a user moves through the application, detailing what features exist on each screen.

Why Mockups?

  • Allows you to get a clear picture of the type of information
    that will be needed on page level, before Graphical design.
  • Allows you to spend time and focus on what each page’s purpose is.
  • Gives a clear view of the interface when implementing the GUI.
  • Gives the designer/developer a clear view of what needs to be designed.
  • Gives clarification of application features.
  • You can make changes early before development starts.
  • Less migration and less reimplementation.

For effective and easy Mockups building , we have tools like

Ninjamock.com is a Free tool which is helpful to design wireframes for mobile app. It is a simple and powerful prototype for designers to design wire-frames and share them with others.

Moqups.com is a free online wire-framing and prototyping tool to create wire-frames and share them with others.

Wireframes are usually more focused on functionality. A mockup is very close to the real visualization of an application, with static representation of its functionality.

It represents the potential look, feel and basic functionality of your application and also it contains colors, typography, pictures and other details.

There are number of tools for designers to make the process of creating wire-frames easy. Some of them are as follows:-

InVisionapp.com makes quick and impressive prototyping possible for a higher level of design. Using this tool, users can link their UX sketches, designs and even share them with others.

Flinto.com is a tool for prototyping IOS app designs. We can add screen images, and link one screen to other that creates the real app environment.

Hence, Mock Ups and wireframes have become an important stage in the development process. . It gives the understanding of the future layout of the app.




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Control with Voice

In today’s fast faced technocratic world – all of us are extremely busy and 24 hours’ time is not enough for any one.   Even though technology has brought lot of sophistication and comfort to our lives, human aspiration for “more” is making people lives more busier and complex.

Taking on a simple note,  even though Touch enabled devices made smart phones and tablet revolution possible,  the demand for voice controlled apps and solutions are growing.


If you drive a car, by now, you must have noticed the urge already.  To respond to a friends sms, to open a stocks app, to search for a keyword, or just to dial a friend – it is so good to speak with a virtual assistant than opening the phone and searching the app and tapping something as you need.    We would like to share few voice control apps and services which can be beneficial.  They will also give you ideas on how you can integrate such solution to your upcoming apps.


Siri, is a  iOS personal assistant application which enables the user to perform numerous complex tasks using a pre-defined set of voice commands.

It is available for iPhone, iPad and iPod touch. It supports languages like English, Chinese, French, German, Spanish, Korean, Italian.

Features :-

  • App uses your voice to send messages, schedule meetings, place phone calls.
  • Understands what you say, knows what you mean, and even talks back
  • App  plays the songs you want to listen
  • App will show the directions
  • It will tell the score of the games.

Voice Control App:

Voice Control app can make multitasking easier by allowing users to perform a variety of actions and tasks with your voice. It is available for blackberry platform.

Features :

  • Make a call.
  • Send an email, text message, or BBM message.
  • Search the Internet or your BlackBerry device.
  • Book meetings and appointments.
  • Set reminders.
  • Change your Facebook status or post a tweet.
  • Save notes and memos in BlackBerry Remember.


Cortana is the Microsoft’s new voice-controlled app. This is available for Windows Phone.


  • It will also take your orders via voice recognition.
  • It to do simple things, like setting alarms and calendar appointments
  • It also offers to scan your email for flights and other events to remind you .
  • It also incorporates a feature for blocking calls, texts and notifications during times any exceptions for specific people or emergencies.

Google Now

Google has taken a different approach to the personal assistant and it is great for having information ready.


  • It will display a list of nearby restaurants.
  • It displays sports scores.

There is a lot of scope for voice recognition and voice control technologies. In future these technologies create the ability for the users to interface in real-time.



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Tizen – An Intro, Wearable Apps

A recent spike in the development of open mobile Operating Systems has led to the release of exotic sounding distributions.

A new Linux based operating system called Tizen was launched for devices (including smartphones,tablets etc) by Samsung and Intel

When we say wearables, we think about it as a much broader conception. With the new Tizen SDK (software development kit) for wearables, We can easily build apps for smart watches.

The SDK allows developers to use HTML5 and related web technologies to write applications that run on supported devices.


Speak Features of Tizen:

  •  Open source
  • Compatibility with multiple mobile platforms
  • The OS is still compatible and may be launched in other OS like the IOS and Android, with a little code change.
  • Run HTML 5 applications – enables a smoother Web browsing experience for mobile devices

Samsung releases Tizen SDK for wearables to new apps like: Gear 2 and Gear 2 Neo apps

Tizen is very much like Android. It will have the same basis in a secure, stable operating system. And is, ultimately, a platform that can be developed for with some ease.

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Openfire is a open source Instant messaging service which uses real time collaboration (RTC) server licensed under the Open Source Apache license.
It is an easy to build and use internal chat server that helps make internal communication more efficient.
You may require a dedicated server for installing open fire.


It uses the only widely adopted open protocol for instant messaging, XMPP (also called Jabber). It provides private and public instant messaging and group chat with support for any client that supports Jabber. It is available for the Windows, Linux, and Mac platforms.

Real-time collaboration is using the Internet and 3G wireless networks to communicate. It will have an ability to share information and communicate in real-time. It involves several kinds of synchronous communication tools such as:

• Instant messaging
• Group chat
• Buddy list and other presence awareness technology
• Whiteboard collaboration
• Application sharing
• Desktop sharing
• Co-browsing
• Voice over IP
• Video and audio conferencing tools

Open fire is incredibly easy to setup and administer, but offers rock-solid security and performance.

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Mobile Image Processing – Features, Considerations

Image processing is a field that includes methods for acquiring, processing, analysing, and understanding images.

Mobile image processing involves modifying, classifying or somehow interpreting images that are captured on mobile devices.

Using Mobile Image processing , users have ability to modify images taken from the device’s camera immediately after taking a photograph by applying different filters, Frames, effects etc.

Image Processing

There are different tools available to enhance the pictures taken. Some of them are as follows:-

  •  Manual brightness/ contrast adjustment
  • Auto brightness/ contrast
  •  Auto enhancement
  • Auto cropping/ Edge detection (Recognize edges)
  • Gray scaling
  •  Manual crop
  • Noise removal
  • Inversion
  • Rotation
  • Fixed rotation
  • Sharpening
  • Perspective correction


  • We can remove unwanted objects
  • We can adjust exposure
  • Saturation of images
  • Levels the images
  • Sharpness and more
  • Removing noise
  • Non-destructive editing


  • If the object is blurred it is difficult to notice
  • Contain text that is very small

The advanced features of Mobile Image processing like Edge detecting, Smoothing, sharpening etc brings more effective ways to create photos. It has a lot of scope in the upcoming generations and future apps.

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Open Ear – Voice recognition made easy.

Developing creative and innovative apps is a constant endeavor for most of the mobile app innovators and entrepreneurs.Voice Recognition is a popular choice in many scenarios which lets users to control the app with mare voice commands. Its not as easy as it is said.  Thanks for OpenEar, helping iOS apps to have voice recognition features.

OpenEar is a shared source IOS framework for iPhone voice recognition and speech synthesis. It is the most popular offline framework. It is available as the version number 0.912.

It is simple tool to add speech recognition and synthesized speech/TTS to your iPhone app quickly and easily. It doesn’t use the network and there are no hidden costs or accounts to set up.


What Open Ear can do:

  • Performs speech recognition and language model generation in English and in Spanish
  • Change the pitch, speed and variance of any text-to-speech voice
  • Support Bluetooth audio devices.
  • Highly-accurate large-vocabulary recognition
  • Can multitask between continuous listening for speech on the background and resuming or suspending speech processing on demand
  • JSGF grammar is completely supported by Open Ear
  • Instead of writing an audio file and read it in the text-to-speech mode, OpenEar controls and executes all the audio functions and speech recognition functions in memory.
  • OpenEars comes along with a new low-latency audio driver that boosts response speed.
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Social Networking Sites – Quick Comparison

Social networking has grown faster and changed the way people communicate with each other. Today there are numerous Social networking sites such as Facebook, Twitter, Linked In, Foursquare, Instagram, Flicker, MySpace etc which connects people around the world  with different backgrounds, interests, hobbies and professions.


Facebook, is used mainly to make connections with a wide range of people, including friends, family, work colleagues etc. It is a two-way approving mechanism meaning that both of the users in communication should first approve each other to initiate a conversation. It offers a number of tools and features to its users like Instant messaging, Wall updates,  photo sharing, video sharing , creating groups, apps such as games etc. Facebook page enables to interact with customers and the public at large as well as promote your brand.

Twitter is a micro blogging social networking that allows people to follow important topics, people (more popular for celebrities), and conversations that are relevant or interesting to them. It’s a much more detached connection. It is a one way following mechanism meaning that one can follow other that interests them without needing any prior approval.

LinkedIn is a  professional social networking site mainly targets businesses. It’s geared toward finding jobs or sales leads, or even creating new business partnerships. Conceptually, you need two-way approval mechanism unless someone list them as they can be contacted without needing an approval. LinkedIn profile connects to those in your industry as well as job seekers and other important contacts.

Foursquare helps to find the perfect places and that allows registered users to post their location at a venue (“check-in”) and connect with friends.  It also allows to share their users to share their pictures with other social networking users such as Facebook and Twitter.

Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter etc.

Flickr is a cyber social site designed as a photo sharing service which can also handle video clips.. It gives the user the option to post as many photographs that they want. Facebook has only maximum dimensions for the pictures that you can post, while Flickr allows photos to be displayed in ‘all sizes’.

Myspace concept is same as Facebook  having an additional functionality of  one can easily share their music to pages which will play automatically.

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The evolving Messaging apps

In today’s fast pace world, messaging has become an essential requirement as it creates an ecosystem for connecting with people socially. Today, we can see a number of messaging apps emerging day by day.


Messenger apps are changing mobile, to the benefit of brands and the mobile messaging space is getting increasingly cramped with so many chatting applications.

Among numerous messaging apps, Whatsapp, WeChat, Telegram
are preferred apps that are widely used each day. All these apps are not equally featured. Let’s see..

Messaging Apps

Whatsapp is an Instant messaging application for smartphones. It is available for Android, IOS, Blackberry, Symbian and Windows Phones.  It provides features which includes

  • Chatting option
  • Group chatting option limit up to 30.
  • Allow users to send photos and videos.
  • Sending map locations
  • It has Standard Emoticons

WeChat is Mobile phone text and voice messaging application. It is available for Android, IOS, Blackberry, Symbian and Windows Phones. It provides the features same as Whatsapp and also some advanced features includes

  •  Drift Bottle
  • Shake
  • Look Around
  • Voice chatting
  • Video chatting
  • Customized Emoticons
  • Web WeChat
  • Group chatting option limit up to 40.

Telegram Messenger is a free and partially open source cross-platform messenger with a focus on security. It is available for Android and IOS (including tablets and no-Wi-Fi devices). The additional features it provide includes

  •  High Security & privacy
  • Cloud Storage
  •  Fast
  • Reliable
  • Sending video files up to 1024 MB
  • Option to send Files, Documents, PPT.

Applications of messaging apps:-

  1.  It connects people regardless where they are actually located.
  2. It allows real time communication between people.
  3. Transfer of information is very high.
  4. Companies also use instant messaging as part of their daily business routine.
  5. For marketers, messenger apps usher in another opportunity to integrate into the fabric of consumers’ mobile activity

Mobile Messaging Apps Threatens Technology and Telecom Giants. Hence Social messaging apps are not only growing in numbers but they are generating revenues too..

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OCR- The Way to Go……

Optical Character Recognition (OCR) enables text recognition and conversion of digital images (scans and photos) and PDFs to text ready for editing, quoting, search, and archiving. Sometimes OCR is also called as ICR (Intelligent character Reader ).

There are various components that work together to perform optical character recognition. These elements include pattern identification, artificial intelligence and machine vision.


OCR software or an Online OCR service converts scans, document images taken with a digital camera or Smartphone, as well as PDF files to searchable and editable formats. All OCR systems include an optical scanner for reading text, and sophisticated software for analyzing images.

Many popular mobile platforms, including Windows Mobile,

Symbian, Linux, Google Android ,iPhone developers will benefit from using the same OCR technology to create high quality applications for a variety of platforms and devices. This minimizes the developers’ dilemma to use SDKs from different providers for different platforms.

OCR Process:

  1. Document scanning
  2. Recognizing
  3. Verifying

What Technology lies behind OCR?

OCR technology requires both hardware and software. The two main systems used to perform OCR are “matrix matching” and “feature extraction.

Apps containing OCR technology are:

• Mobile OCR
• Scanthing  OCR
• World Card Mobile
• Receipt Filer Lite
• Sudoku Grab’n’play
• Snapanda English dictionary app



By combining OCR with today’s sophisticated Smartphone, one can capture actual data from images and documents where ever. This enhances workplace functions by simplifying data extraction and expediting services. Every one use mobile OCR to address the challenge of capturing information accurately and swiftly.

OCR also has additional functionality of language translation from the scanned images when convert them to editable Word or RTF documents .


  1. Banking
  2. Legal
  3. Healthcare
  4. OCR is widely used in many other fields, including education, finance, and government agencies


  •  It can easily & quickly convert printed text into an electronic & editable form
  •  It is quick and accurate, ensuring the document’s content remains intact while saving time as well.
  • It is a data collected technology that does not require any recognition engine.
  •  With the help of OCR, people no longer need to manually retype important documents when entering them into electronic databases.


  • It has difficulty with documents that have both images and text.
  • It has difficulty in differentiating between characters, such as the number zero and a capital “O.

Future Scope

OCR is able to read Screenshots. This can facilitate the transferring of information between incompatible technologies.

It will be also used in the development of more advanced robotics. If OCR is used to help robot comprehend text , the uses could be almost endless.  It is used to prevent viruses by detecting codes hidden in images.

All of these advancements and more are expected to keep technology of OCR in use and continue to expand its current capabilities.


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Power up your Mobile Apps with Google Maps and GPS

During early 2000, website is an essential need for every business. Having a website is like opening a door and inviting potential customers into their business. Technology  and is moving so fast, Today Mobile apps and Tablet apps became a part of every conceivable business, irrespective of their size, services and offerings. At present, we have thousands of apps which can be downloaded virtually for every business and for every need.

Having an App is a best way to keep your customers engaged with your products. with in your mobile app is the final goal to win your customers.

Today, one of the most exciting feature that you can integrate in your mobile app or build into your mobile app is the use of Mobile Mapping such as Google Mobile Maps and GPS Technology. Adopting these technologies into your mobile app certainly make your customers engaged and it subsequently build Customer loyalty.

Google Maps is one of the popular mapping Websites. It includes Google Maps website, Google Ride Finder, Google Transit, and maps embedded on third-party websites via the Google Maps API.

Everyone knows about Google maps But what many might not know is that the app with map service even offers indoor maps of airports around the world.


Using Google maps one can

  • Search for places nearby and get the local information you need
  • Discover great offers near you
  • With Google Maps on your device, one should never have trouble
    finding their terminal.

Google maps employs GPS to show your your surroundings and provide directions based on your current location.

GPS stands for Global Positioning System and is a technology employed to pinpoint your location on the globe with a great level of accuracy. This unit give the exact location on the earths surface of your position.

It enables users to type a location and broadcast it to their friends and even the mobile virtual network automatically tracks and alert people about their location.

GPS is useful when doing large surveys because the area can be covered faster than when using a total station. It also allows for surveys to be done in locations that previously were inaccessible.

Applications of GPS:
1. One can easily track their lost phone using GPS technology.
2. GPS-enabled cell phones don’t require cell towers.
3. Locate your Kids with a GPS personal Locator.
4. Apps with GPS acts as a Guide while traveling.
5. Locate branches and ATMs using GPS
6. GPS allows individuals and businesses, to make use of the extremely accurate military system.
7. GPS allows one to automatically filter the content.

There are some amazing apps using GPS technology:

  • Get real-time traffic and road information by using Waze app, Scout app
  • Discover and Explore new places, tour cities etc by using Google maps app, Mapquest app
  • Save your money while traveling using Navfree app
  • Get back TomTom app
  • Share the location with friends and family members in real time by using Glympse app

Maps and GPS will increasingly become part of our lives, and when used properly, it can provide valuable services are incredible, very intuitive, well designed, interactive, and the search capabilities are amazing.

At Krify, we have worked on Apps with advanced levels in both GPS and Maps Technologies. Please speak with our representatives for better ideas on how you can enhance your existing apps (or) how you can build new apps using latest technologies such as GPS & Maps. Please contact us here

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NFC Technology is emerging to gain popularity

Near Field Communication (NFC) is a wireless technology that enables the exchange of data between devices , and allows a user to wave their Smartphone or tablet over an NFC tag to collect information in a convenient way.

It has a short range of about 1.5 inches compared to many other wireless technologies, which makes it a good choice for secure transactions, such as contact-less credit card payments.



NFC technology is actually embedded in a chip which can be installed in your smartphone , tablet or your palmtop. It works on the principle of Magnetic induction: a reader emits a small electric current, which creates a magnetic field that in turn bridges the physical space between the devices. That field is received by a similar coil in the client device.It Operates at 13.56 MHz  and transfers data at up to 424 Kbits/second.

The potential for NFC is huge. It is more advanced than technologies like RFID with two-way communication capabilities, interactive approvals and the ability to enable payments through mobile applications.

NFC is designed for Short distance wireless communication. It allows intuitive initialization of Wireless network and also it is complementary to Bluetooth and 802.11 with their long distance capabilities.

Smartphone’s can take advantage of several NFC application designed for everything from reading NFC tags to swapping business cards with another NFC compatible device.

This technology is promising because it presents the next evolution of convenient payment with an added layer of security. This technology will make upcoming smartphones powerful.


Besides payment transactions, the technology is also suitable for:

  •             Access: Electronic identity & Physical Access control.
  •             Transactions: Store Transportation passes, Electronic Payments.
  •             Information: Store Personal information, View Product information, Receive discounts, Swap Media.

The creative applications of NFC technology are: Tec Tiles, NFC Easy Connect, Metro 24, Touchanote, NFC Task Launcher, Any.do etc.


NFC offers great capabilities for various and comprehensive use cases.

  • Mobile ticketing
  • Medical
  • Indoor navigation
  • Educational
  • Location based systems
  • Entertainment
  • Military
  • Tourism

Advantages :-

  • shorter set-up time
  • Higher degree of security
  • High convenience
  • Reduced cost of electronics
  • Wide range and availability
  • No need of Line of Sight
  • It can also work when one of the devices is not powered by a battery

Uses of NFC


  • Only works in short ranges
  •  Low data transfer rate
  • Sensitive Financial Data

Near Field Communication (NFC) is best known as the technology used for many mobile payment solutions. It is one of the trend creating numerous avenues for connecting and enriching customer relationships.


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