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Why is Design the face of your Mobile app & Website ?

Developing a mobile App is not a braintwister these days, but however making a successful Mobile App is a process which involves quite an extensive planning. For the success of a Mobile application, it is of utmost importance that the users have an engaging experience while interacting with the mobile app while they are captivated by the visual appeal of the same. A picture can speak a thousand words and that is why design is the most crucial factor in a mobile app development life cycle.

One of the most effective ways of getting an app to stand out is a creative design. Great experience is what will keep users coming back to use your app over and over again, which will likely determine the ultimate success of an app.

Designing a mobile app requires careful considerations and understanding of aesthetics. Your app should be designed by someone who understands the psychology of user behaviour. Every design decision that’s made should focus on delivering a slick and seamless user experience in order to increase conversion performance

What is good design?

Good design defines a product’s identity through creativity and functionality. Creating amazing brand experiences will help create customer loyalty. The design should be

  • Innovative & Intuitive
  • Emphasize the usefulness of a product
  • Aesthetically pleasing
  • User-friendly (consideration of its lifecycle)
  • Simple and Elegant
  • Unobtrusive

When designing a mobile app several aspects and elements need to be considered. The most important thing to consider is to provide a clear and crisp appearance. If you want to design a great, functional mobile app interface, design principles are hugely important. Design principles (commonly called heuristics) are guidelines that designers can stick to in order to improve the quality of a user interface design. The most common user interface design principles:

  • The Structure Principle :
    Design should organize the user interface .This principle is concerned with overall user interface architecture.
  • The Simplicity Principle:
    The design should make simple, common tasks easy, communicating clearly and simply in the user’s own language, and providing good shortcuts that are meaningfully related to longer procedures.
  • The Visibility Principle
    The design should make all needed options and materials for a given task visible without distracting the user with extraneous or redundant information.
  • The Feedback Principle
    The design should keep users informed of actions or interpretations, changes of state or condition.
  • The Tolerance Principle
    The design should be flexible and tolerant, reducing the cost of mistakes and misuse by allowing undoing and redoing.
  • The Reuse Principle
    The design should reuse internal and external components and behaviors, maintaining consistency with purpose rather than merely arbitrary consistency, thus reducing the need for users to rethink and remember.

The design stage in software development usually comprises 3 main parts: sketching, wireframing, and prototyping

Sketching Phase :
A perfect start for designing mobile apps is sketching phase. In this phase, iterative exchange of ideas helps to reasearch on the target audience .Concept of software product’s development is mainly carried out at this stage.

Wireframing Phase:
This is the main stage of user interface design for mobile applications. It also includes a major part of UX design. At this stage corrections are introduced, and it’s important to determine how the product logic will be implemented, how the solution for users’ tasks will be implemented.

Prototyping Phase

In this phase working prototype is developed using tools such as Invisionapp.com, Marvelapp.com , Flinto.com etc that validates functionality, assumptions, and helps to give an understanding of the scope of the work. This is the final stage of designs phase.

The UI and UX of a mobile application can act as a differentiator and help to establish a unique value proposition for the mobile application. From a business perspective, it is very important to have synchronized the UI & UX of the mobile application for customer satisfaction as it will help to generate the revenue and build the reputation of your brand

The design is the key point for your website or mobile app. Just developing the application is not enough to attract people . The  design of your app or website created in an appealing manner is what makes a user stay on your website or use the app.

Krify has an extensive experience in app design. We have worked on a wide range of projects from fashion, Entrepreneur, GPS and Geofencing, Messaging, Social, Dating, Food, medical, to education.

Krify can help you plan and prepare every aspect of the app design process. We will help you create a mobile app that has a unique design with the potential to instantly catch the users fancy!

If you are looking for an elegant design for your awesome idea then contact us today and let’s create together a great application that Springs up your business .Make the perfect first impression!


Check out our recent article on

Importance of Design in Application Development

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