Location-based marketing utilizes GPS technology to pinpoint the precise location of targeted consumers, allowing nearby businesses to offer tailored promotions. This strategy helps companies create effective ad campaigns and reach specific customers, providing personalized offers.Location-based app development plays a huge role in bringing customers to your business. Krify has expertise in developing Geo-fencing
In mobile marketing, this specific utilization of GPS technology is termed geo-fencing. A geofence is a virtual barrier.
Geo-Fencing technique can be integrated with almost every major category and there are plenty of areas where Geofencing based Location Marketing is used.
Applications of Geo-fencing Technology: Enhancing Engagement and Security
- Real Estate agencies can send push notifications to possible buyers when they come near open houses
- Bands can send messages to fans when they walk by a concert venue the band will be performing at soon.
- Marketers can create geo-fences around the event venues and send sponsor deals, promotions to the customers that walk in there.
- Office security can benefit from embracing geo-fencing, with a virtual perimeter on premises logging employees’ entry and exit.
- Nursing homes can set up a perimeter around their facilities and know if a resident wanders off. They can also track patients when they go to medical checkups
- Asset monitoring using geofencing is a cost-effective way for businesses to track inventory and high valued content
- Schools are using Geo-fencing technology to track the location of the school bus.
Effective location-based app development marketing needs intelligent data distribution in sending & analyzing data across the network. More specifically, if the connection is lost and when it reconnects. Developing GPS, Geofencing, and Geo-tagging mobile apps demands high precision, which not every company can deliver.
We have superior expertise in developing Geo-fencing based high-end applications and developed 20+ custom geofencing apps as desired by our clients. Please contact us today and it is our immense pleasure to be a part of the development lifecycle of your GEO Location Based Application Development.
