We are living in the age of competitive market in which business owners are always coming out with constant and updated endeavours. The website is the face of the business for the whole world. Website redesign is not a high priority always. But change is required for better representation of your brand, increased traffic, increased revenue and building corporate identity. By considering following points, you can check out about good and not so good fields or elements of your website, that need to be changed.
What does website redesigning actually means?
The website is majorly responsible for producing global identity for your business. It is a medium of communication to popularize your brand across the world. Website designing is not just a onetime process, rather it’s a continuous process that needs to be continued with respect to time and advances in technology and designs, so that the website can withstand the tough competition as per market trends.
The website redesigning involves the enhancement and improvement in designs that can make your website easy to understand and catchy that could grab the attention of visitors and keep them engaged within the information on the website. Apart from persuasive layout design, beautiful graphics, which makes the website engaging and feels and looks awesome; functional modifications and updating the site with new SEO friendly content is also important that will lead to more visitors, leads and customers.
When is the best time to consider website redesigning?
To start, consider the age of your website and the technology used to build it. Ensure that your website is fully compatible with current and future technologies. Currently, HTML5 and CSS3 are the latest technologies used to create attractive and search engine-friendly websites.
Checking your competitors’ site regularly will give you an idea on how they are positioning their products/services. Check your search engine rank and compare it with competitors’. If you lag behind, consider redesigning for better SEO.
How is the traffic to your website?
If the traffic to your website is declining continuously, then it is surely a big sign for redesigning. If there are fewer visitors and they are bouncing (leaving the page immediately) when they come to the homepage, these are quantifiable metrics. Figures can indicate whether redesigning is necessary or not.The high rate of bouncing can be due to following reasons:
- If the call-to-action is not obvious for visitors.
- If your website design does not match with the brand personality and does not convey the exact thing to the customers.
- If your website does not convey the things directly like who you are, what you offer and how they can go ahead.
Mobile Responsive Website
The mobile device market is exploding uncontrollably and mobile has become an integral part of daily activities of all. Consumers are on move always 1 out of 4 internet users access it on mobile device. So obviously not having a mobile responsive website means you are losing on a large number of audiences those who use mobile for everything.
Responsive websites work seamlessly on all devices, offering user-friendly experiences regardless of screen size. Google also docks the search engine ranking for a website if it is not mobile friendly. You can analyse whether your website design is mobile responsive or not by using Google’s Mobile-Friendly Test Site.
Updating Corporate Identity
Your brand is more than just a logo and tagline.If you’ve rebranded or plan to, redesign your website to match, as it’s your brand identity.You will need more specific and functional content. When your business objectives change with time it should also reflect with your new website.
Redesigning a website is not a small task at all. It needs a proper plan and functional approach. If you consider the points mentioned above and conclude that you need to redesign your website to increase traffic and brand value, then seek professional help.
Conclusion:
Krify is a multinational website, mobile and wearable app Development Company. We offer website redesigning services to refresh the online presence of clients with an awesome new website. Optimising your current website or simply refreshing the site will definitely result in increase in number leads. Contact us today to get the new voice for your brand through website redesigning.
