The eCommerce business model has exploded in recent years, with online shoppers spending billions of dollars annually on products and services. This growth is due, in part, to the ease and convenience of buying goods and services online. Additionally, businesses are expanding their reach by selling digitally, opening up new opportunities to reach consumers worldwide.
Digital technology has greatly impacted eCommerce businesses. Many entrepreneurs are taking their businesses online, and there are numerous platforms that make this possible. In this blog post, we will discuss the queries and pain points of our client, who owns a traditional eCommerce business, and our solution to them through a detailed conversation with our business analyst.
Our Client and Business Analyst Conversation
Joe(Client): I own a traditional retail shop; how can you assist me in enhancing my business?
Business Analyst: Hello Joe, Nice to talk to you. We are a renowned mobile and Web Application development company with more than 15 years of experience deploying robust digital solutions to many retail businesses like yours. We can assist in digitizing your business with our services like web application development, mobile application development, Digital marketing, maintenance, and Support.
Joe(client): Ok, Fine, Which digital platform will you suggest for my business enhancement?
Business Analyst: Before answering your query, could you please brief me about your business process for better analysis and offer you the best service.
Joe(Client): Sure, there are more than 50 products of great brands. My customer contacts me over call and books the product. I gather their details over the call and mentioned the pricing, including the courier delivery charges. My customers make the payment over google pay. Once I receive the payment, I deliver the product to their address.
Business Analyst: Great Joe, May I know how your customers know about your product details and payment details?
Joe(client): Sure, basically people visit my store usually and share the samples of my products with other people. I also advertise my products details, contact details, and my google pay details over a pamphlet.
Business Analyst: Ok, so as per my understanding, your customers get aware of your products only through visiting your store. Am I correct, Joe?
Joe(Client): Yes, thats right.
Business Analyst: Ok, Joe, I understand your pain point. Upon Analysis, I have noted the following issues:
- Your customers get to know your product only if they visit your store locally.
- It is difficult to handle multiple customer orders at one time.
- People may not be completely aware of the product and its uses
- The payment is not flexible to the customer
So, I suggest you develop a shopping website for your business to make your business process hassle-free. Your website is a 24/7 asset over online, which means your customers can view your products any time, as they need not require to visit your physical location often.
Joe(Client): Oh, that’s good to hear. Could you please briefly explain how a website will help my business process?
Business Analyst: Sure, Joe, once you have a website for your business, people can easily identify and recognize your business products and services.
Joe(Client): How can my customer directly reach my website?
Business Analyst: First, you need to purchase a business domain that should be similar to your business name; for example, I own a Flower delivery shop, its name is Lilys Flower, so my business domain name should be Lilysflower.com
Joe(Client): Ok, so I am supposed to purchase a business domain name for my business. Would you be providing me that service too?
Business Analyst: Yes, we can provide you with the domain name and hosting services. Hosting is something where we can manage content, images, files, and other documents.
Joe(Client): Oh, thats great, How much do you charge for it?
Business Analyst: We need to renew the domain and hosting on yearly basis. So, based on charges updates, we will notify you.
Joe(Client): Ok, What is the process you follow in developing a website? And how do I get to know my website development updates?
Business Analyst: Sure, Joe, I will explain the process we follow while developing a website.
- Gather Information: Initially, we gather information from you, understand your requirements.
- Design phase: Our professional designers will create a prototype website, where you can view the design of your website.
- Development phase: Upon your approval of the design, we proceed with the development process.
- Testing phase: After developing the website, we proceed with testing the application to check for any errors or bugs. Once the testing is complete, we will share it with you to test your website.
- Deployment: Upon your approval, we deploy the application successfully to the server.
- Maintenance and support: We can also provide maintenance and support for your website based on your requirement.
We also ensure your website is safe and secured using an SSL certificate, which ensures your customers land on your site without any doubt. We will provide a project manager who will be in charge of your website development and would update you simultaneously on the progress of your website.
Joe(Clients): That great. What are the features you can implement in my Website?
Business Analyst: Based on your pain points, we provide a fully-featured website that allows your customers to check for the products and services, place the order and make payment for the products. You can have the following options on the website:
- Sign-in/Register: The user can Sign in or register into the application by providing his details.
- About Business: Here, the customer can learn or understand about your business and its existence in the market.
- Products: Users can view the products and their brief in brief along with the pricing details.
- Cart: Once users are ok with one product, they can add it to the cart and another list of products, and once the cart is full, users can go ahead with the payment.
- Offer Details: Any offers or discounts can be displayed by you from the backend of the application to drive the user’s attention and convert it into a sale.
- Contact Details: The most important feature which allows the customers to contact the business owner or check for the physical location of the store.
- Payment gateway integration: Many users might be comfortable with debit cards or credit cards through google pay or other payment methods, so integration of a payment gateway helps in making the payment process much easier.
- Delivery options: Customers can receive their desired product at their specified location once done with the payment.
- Social Media links Integration: It is an advantage to add social media links, as people are mode engaged in social media channels. So, once users land on your website and select social media, they might get your business notification.
- Email and SMS integration: Once users purchase any product, he/they will receive an email or message regarding the successful payment and a copy of the e-reciept.
Joe(Client): How other users will get to know about the reviews of my products?
Business Analyst: Joe, we’ll introduce a Rating and Review feature. Existing customers can share product reviews on your website. New users can view these reviews and ratings to learn about products.
Joe(client): Ok, that’s fine; how much time will it take to develop a website?
Business Analyst: We usually deliver the website in 30 – 45 working days, based on your priority.
Joe(client): Ok, My customers are of a different origin, so each of them speaks different languages. So, how can they understand our products and services in another language?
Business Analyst: No worries, Joe, we can give a Multi-language option where users from different regions can opt for their preferred language and explore your website.
Joe(client): Additionally, I understand that with an online presence through a website, many users and my existing customers can easily navigate and check for the products they are looking for. Moreover, it is a hassle-free process for me to manage and maintain the content for my products and the payments part. Thank you for such a brief explanation about website development, as it greatly contributes to my business development. Could you please share the pricing details for developing the website in my email?
Business Analyst: Sure Joe, will send the quotation for developing the website. Do you have any more questions regarding website development?
Joe(client): Yes, one last question I would like to know, whether people can view my website over mobile?
Business Analyst: Yes, Joe, We make sure your website is mobile and SEO (search engine optimization) friendly, which helps users to view the website over mobile without any hassle. Additionally, implementing SEO boosts search engine rankings, thereby driving more customers and enhancing business branding.
Joe(client): Oh, Thank you, will be waiting for your detailed quotation.
Business Analyst: Sure Joe, I will share the detailed quotation and hope we form a good business relation by assisting you in website development for your business.
Joe(client): OK Sure, thank you.
