Children will dream of sugarplums, but for retailers, there’s only one thought that matters during the Christmas season; the sales graph. And as the Christmas holiday season is made or break time for many small businesses, the strong question is how to get more Christmas sales and make that graph climb as steeply as possible. And also the obvious answer to this question is to get more consumers. For example, if you have a quality product or service, then you would offer more offers to attract more people.
In order to increase your Christmas sales, you have to get the potential customers into your store. It won’t be that much tough as you think, with less effort and some ingenuity. Here are some of the ideas to create your own Christmas retail rush.
Top 10 Effective ideas to Increase your Christmas sales
1. Having Sales with different plans
Before implementing the idea out of hand, consider some of the pretty well retailers of every size have some kind of Christmas season sale – because they work. Now consider this: what if you didn’t have a sale but had one of the sales that just about everyone wanted to attend? But how?
Let’s keep these tips in mind:
- Big Bargain offer day: Offer a big discount that blast the day on some well-known items each day to bring the Christmas shoppers. It may work if you have well-known brand merchandise or particular items that people are looking for.
- Make it a discount, not a thing: Let’s consider an example to explain this point, a retailer offered a free pair of socks to anyone who spends more than $30 in their store for three days pre-Christmas sale. But all this will happen if you have enough socks in your store but that socks just aren’t Christmassy? they‘ve lost you. It’s better if you go for a discount on things rather than free gifts on things.
- Ensure your discount is worthwhile: Shoppers are used to being spoiled. So puny little 5, 10 or even 20 % discounts aren’t going to cut it unless you do something like a 20% off storewide sale. On different items, the higher the discount the better. Shoppers will compare.
And advertise your sale heavily on the most proper marketing channels for your ideal consumers; social media, newspapers, radio etc. People need to listen about it if they’re going to turn out and give you the opportunity to make more Christmas sales!
2. Holding an Event
The business in the action group in the town is holding a moonlight madness event. There will be more fun activities like fire-wielders, jugglers and musicians performing and of course, Santa will be visiting. Families who come downtown get all sort of free entertainment and lots of opportunities to get their Christmas shopping done as all the downtown businesses are open until midnight and have special sales going on. If your town doesn’t implement this type of event in this Christmas season that your small business can participate in, what would it take to get such an event going next year?
There’s nothing to prevent you from holding an event of your either. The idea is to create an event that will tie into your products or services in some way.
3. Using Email Campaigns
Social Media is a very hot but email is effective. As per Neil Patel, founder of QuickSprout says that “in spite of social media’s viral potential, email still wins as the most attractive method to reach and woo your consumers”. Email marketing is three times more powerful than social media. It’s an ideal spot to promote the product and services you’re featuring over the Christmas season and spread the word about any sales or events you’re having. Never get scared for sending the separate emails as a part of a marketing campaign either. The bargain day idea will the best idea to increase your sales and you can send a daily email to work.
4. Decorate the windows display of your small business
Never think that it’s a too waste of time while you go for decorating the windows display as it is an eye-catching foot-stopping Christmas window display. Including your product into your display is great if you can manage it, but what’s really great about a Christmas window display is that you don’t have to. A totally Chrismas-themed display can work well. What all you actually want is something unique that’s going to draw the eye. And integrating some kind of movement can really draw a crowd.
5. Using contiguity marketing to lure shoppers into your store
Many shoppers are stuck to their phones to the point that they might walk right by your store without seeing it. But by using contiguity marketing tricks that broadcasts your targeted message to phones within a certain distance, such as iBeacon or smart Antenna, you can entice those shoppers in – and grant them personalized deals to encourage them to buy more.
6. Prepare with customized Christmas promotions
Make preparations with customized Christmas package for some of the products during the Christmas season. Make deals with suppliers to manufacture the combo at a discount price for some of the products.
7. Keep your most popular products stocked
Try to keep stock for some of your popular products for which you have a maximum business. and if possible offer a special discount for those products with a customised package.
8. Keep up to date with the display
Most of the displays are made according to product categories, but you try in a different way in this coming 2019 Christmas and that too try to display most visible sections in your retail store. Implementing this will be the best way and place to showcase the items that you intended to be your Christmas best-seller 2019.
9. Purchase plenty of gift wraps in advance
As per the research National Retail Federation, the forecast for Christmas expenditure 2019 for gift items will account to about 56% of the buyers’ purchase. All these gift items shall have to be wrapped to make them presentable. For this you need to hire extra staff for wrapping the gift items and also the gift wraps should be well-stocked before the holiday begins.
10. Recruit more staff
Staff shortage during Christmas can pose challenges. If they handle 500 orders daily, managing 1200 orders becomes overwhelming?
Invite them and they will come
Implementing the above 5 marketing ideas can drive more customers to your store during the Christmas season, boosting sales. Make sure to implement the above ideas to grab more sales on this holiday season. Regardless of your Christmas retail rush, ensure you communicate your efforts to your target market effectively. Pass out emails, place the ads, use effective social media. Don’t let this Christmas festive be a retail non-event for your business because you didn’t invite your consumers to our store.
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Happy Holidays!!!
