People typically connect with logo designs when they draw their attention and leave an impact. This ensures that whenever the service related to that business is recalled, the first thing that flashes into their mind is the business logo, emphasizing the importance of Creative Logo Design Planning.
Designing a Logo is complex, requiring designers to invest significant time and effort to ensure it’s unique, understandable, innovative, and representative of the business. So, it is a great challenge for the designers to plot a perfect and solitary creative logo design for any business. So, there are some basic principles to be followed by the designers to design perfect business logos.
Designers need to follow basic principles to design perfect business logos:
Make it look simple:
The more your logo design is simple, the more it will be influential within the audience. Even famous brands like Nike have simple logos; for instance, Nike’s logo is just a single swoosh. The main reason major brand logos are effective is their simplicity. Therefore, designers should focus on a few elements rather than opting for a sophisticated design to create a simple logo.
Need to connect with people:
An eye-catchy logo is the one which people relate with. They must feel connected and should give positive feedback for the logo. But that doesn’t mean that the design should only include local cultural elements, as the global audience may not understand the concept. So, the designers need to deliver a universally acceptable logo.
Use of perfect colour:
Colours play the most fundamental role in any design. With the exact colour, the designers can easily invoke the feelings of the audience. A user gets attracted by the colour of the logo at the first impression. So, designers need to consider the market nook and clients expect when dealing with the colours. For example, toy logos often use bright and vibrant colors to instantly grab children’s attention and encourage them to make a purchase. Therefore, perfect design is incomplete without the right colour.
Avoid Cliches:
When designing a logo, it’s essential for designers to avoid repeated symbols, as this can deter people from responding. This differentiation between average and excellent designs is based on the avoidance of repetitive components. Thus, designers must remain focused and steer clear of clichés, as users tend to overlook logos with commonly seen elements.
Test the design for versatility:
Another important parameter which the designers need to understand is to check the versatility of their logo designs. The logo needs to be flexible enough to look perfect in both color and black and white versions, as newspapers or other modes of advertisements may not support color. So, designers need to pay more attention to every small parameter to design a unique logo design.
Conclusion
Let it be a startup or a renowned organization; it is imperative when it comes to creative logo design planning of company design logos as brands lie in the design of a companies creative logo design planning. So, if a designer can focus on the above discussed basic principles while designing a company logo, the result will be astonishing.
At Krify, we believe that user interface design and user experience along with branding play a vital role in business success. Please reach out to our team in case if you are looking for any creative design content for your company and individual needs.
