Identifying the product or service to sell is only the half story for the business start-ups. Now it’s an opportunity to go out yonder and educate people about the product that you sell. The real challenge is to find which chances are specific to your area of expertise or knowledge. Say thanks to trending technologies and ways to increase online sales all around the world.
Now in this article, we will be talking about the businesses in the UK. The entrepreneurs and small business owners in the UK who are more directly involved in marketing their businesses should find this to be useful information and ideas. Most entrepreneurs and start-up businesses in UK are focusing on e-commerce business to grabs more audience. For this, the entrepreneurs and small business owners are trying various mechanisms to market their business online.
Top 15 ways to increase the online presence of your business
Here we focus on the top 15 ways to increase the online presence of your business whatever the business, product or service you have either it is offline or online. The first and foremost thing to focus on is:
- Plan for Website Development
- Go for Mobile App Development
- Run Google Adword Campaign
- Add Social Media channels
- Go With SEO – Optimisation
- Implement Email Marketing
- Provide Call to Action Button
- Videos marketing
- Affiliate Marketingt
- Blog Set-up
- Engage with Google
- Testimonials
- Direct Sales
- Speak at local event or meeting
- List in Business Directories
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Plan for Website Development
Planning a website development is relatively very easy. There are many website development companies in UK that have high experience and also have professional web developers in UK to get your business online fast that too with low cost. Once you select the best website development company in UK make sure the website should be attractive, functional, accessible, responsive and mobile -friendly. Assure thrice whether the website has everything about your services and products that you offer to grow business online. If you deal with products, it is advisable to go with E-commerce website development.
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Mobile App Development
Businesses with Mobile apps are gamifying the world as it increases the visibility of your business to customers at any time and anywhere. Before going for the mobile app development, choose the top mobile app development company in UK with skilled mobile app developers and also choose the platform either it is Android app development, iOS app development or Cross-Platform App development. The mobile apps will help to grow your businesses in UK.
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Run Google Adwords
Running Google Paid Adword campaign in UK is the most effective way to get listed your online business website on search engines for your desired search terms. It will be beneficial for short term results when you focus on improving your organic rank in free listings. The cost per click can be high, but you can fix a maximum budget to cost control.
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Maintain Social Media Channels
Having the website and mobile app for your business is not just enough to grow your online business. Integrating business profiles on Facebook, LinkedIn, Twitter will be a perfect marketing technique. Make sure to include meta description, keywords and a link to your website. Start the conversations by joining with groups that handle the same type of products or services. On Facebook, you can create a page for your business which is used for posting the information, offers, photos, details of upcoming events and many more.
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Search Engine Optimization
Unless your website is identified by the users in the UK search engines, it will be in less use. Naturally, you need to optimise your website to get good coverage on the search engines, for this you need to work on your website regularly, closely monitor your analytics and refine your website as accordingly. It is must and should that you need to update your website with keyword rich content regularly, and also work on building quality backlinks to your website.
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Email Marketing Implementation
Email Marketing is one of the effective ways to grow your online business in UK. Once you have got the email list, then start sending emails to grab the customers to your landing page. To work on this effectively go for the top Digital marketing service provider who is trustworthy to work with the email marketing service for your online business to grow in UK.
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Call to Action Button
Your website may get a lot of traffic, but you are not able to convert them to leads, then website traffic is not useful as your data is not being converted into customers. The solution for this is to use a call to action button on your website and use this call to action button on all your marketing strategies. Before that, you need to make sure the call to action button is prominently displayed and working correctly throughout your website.
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Video Marketing
Today videos are very popular with the consumers who offer an excellent way to market and increase your online business. Videos like displaying your product or making instructional videos are a very effective way to increase potential customers to the website. Youtube is the best channel for video marketing as it is the most widely used channel and builds your company’s presence. It can get extra coverage for your business and help to attract new customers. Even commenting on videos relevant to your niche is another way to engage with the users and increase your online business and brand visibility.
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Use Affiliate Marketing
A valid form of online marketing is affiliate marketing where you essentially enlist several other people to help promote and sell your product in return for a commission on sales. It’s a performance-based system, and there are many favourite affiliate channels that your business can use to grow business online.
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Blog Set-up
Setting up a blog will cost only little and as long as it is easily maintained is a unique way to engage with your customers. Once the blog is set, then you need to be updated and create content that is useful for your search engine presence which helps to build trust with your audience. Here in the blog, you can have the call to action button.
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Engage with Google
Google is the awesome one that has every tool to help promote your online business which helps to create an account on Google Business, Google Places. Google is the place where every people search for businesses online and by adding your website and company information to Google business directory can be helpful. Moreover, it is free and straightforward. It is a good idea if you add business information, details of products/services, videos, images and offers is an addon advantage to grow an online business.
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Testimonials
Everyone will go through the reviews or testimonials before purchasing your products. So handling reviews or testimonials for your online business will help to have trust in your products and services. Ask your customers to write reviews about your products or services that you offer whether the report may be good or bad for your business more credible to future customers to grow business online.
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Direct Sales
Direct Sales which implies channel free sales where you offer products to customers to purchase directly from your website. Some of the companies will enable you to host an online store on their website for free. In some other case, you will need to build your sales website yourself. Service providers are the one area of the market that has used direct selling to great success. For example Travel companies with low cost offers customers an option to purchase tickets directly from the website is the one best way to grow the business online.
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Speak at local event or meeting
The place where you can share your knowledge and even you can share your opinion about various things that you have, and this is the place where you can showcase your business in your words while speaking in the local events or meetings.
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List in Business Directories
Gett list in free business directories is the way to advertise your business online. For this, you should use the offline source of promotion for your business. Yellow pages directories are the best updated and distributed to millions every year. There are a lot of free and paid local directories that help to improve business online.
Also, remember to be careful about promotion.
Always be careful with whom you are chatting especially about your business because you never know who they are. If your business is not doing well, keep it to yourself because that stranger you are confiding in could well be a customer or supplier or potential investor or even someone who works at the bank where your account is held.
Things to consider for growing small businesses in UK
- Convenience – For example, if your product is right in front of the customer and so is saving the customer time and effort of walking across town in the rain, it will probably buy the product even though it is a bit more expensive.
- Problem-solving that rival the products or at least doing it in a more elegant or effective way.
- Made being better or more durable
- Having a technology edge
- Being new or being regarded as being fashionable or cool.
If you are ready to build your business a website or you want to learn more about how being online could help grow your UK business, it’s time to look towards Krify, being the leading Mobile app and Website development company in UK and India who has experienced and skilled web developers and mobile app developers, also have hands-on Digital Marketing services. Talk to us today for a free quote.
