October may be full of tricks, but your Halloween should be filled with treats! Take advantage of this holiday to offer exclusive sales, discounts, and promotions. With Halloween-themed marketing, you can easily grab consumers’ attention. It’s the perfect time for businesses to engage customers creatively. A successful Halloween promotion can drive more business and expand your audience. Some marketing tricks may work better for certain businesses, but don’t worry: we have plenty of ideas. Whether online or in real life, from complex to simple, there’s something for everyone. Explore our Halloween business ideas to engage in the annual Halloween zeitgeist?
History of Halloween Day
Halloween usually falls on October 31st every year. It came with the ancient Celtic festival of Samhain when people would light bonfires and wear costumes to ward off ghosts. In the eighth century, Pope Gregory III designated November 1 as a time to honour all saints day organise some of the traditions of Samhain. The evening before was known as All Hallows Eve, and later Halloween. Over time, the day was changed to activities like trick or treat, carving jack-o-lanterns, festive gatherings, donning costumes and eating sweet treats.
Top 12 Halloween Business Ideas to Boost your Sales in October 2020
- Dress up the store
- Feature Your Products in Halloween Themed Projects
- Host a Costume Party
- Offer Spooky Deals and Discounts
- Trick or treat bags
- Change your menu
- Connect with other businesses
- Host a Pumpkin Carving Contest
- Host a special event
- Have fun with Hashtags
- Create a Spooky video
- Add Halloween elements to your brand
Let’s, deep dive into each of the above ideas that generate the maximum revenue for your business.
1. Dress Up the store
Never and ever underestimate the power of festive decorations. If you have a store, restaurant, cafe, stall or online website for your business that people can visit in any means or visit physically, add some spooky or autumn-themed touches. Shoppers would like to pay real money when they are in a festive mood.
If you’re doing online store, then you’re saving much more than offline retailers in decorating and altering the look and feel of the store. Designing some new images on the homepage, fix themed add-ons, sending HTML emails are all cost-effective and straightforward ideas to prepare a spooky look for Halloween to impress your visitors.this is the excellent way to encourage people, particularly kids, want to pop inside to take a closer look. Also, don’t forget to decorate the social media pages and emails! Just with a pure pumpkin or Frankenstein images will do the trick, as this shows the customers that you’re much eager about the holidays and encourages them to visit you throughout the season.
If you are planning to develop a website with a Halloween theme contact us.
2. Feature Your Products in Halloween Themed Projects
If it was an online store, change the product list, all related to Holloween products that impact the customer in many ways. If it was a retail store, make edition product or menu items that will exhibit the Halloween spirit in your clients. It’s clear that the pumpkin spice craze is not going anywhere, and there are countless ways to incorporate ghouls, ghost, witches, and other weird characters or items into your product plan.
3. Host a Costume Party
What’s the best way to bring people into your store than to throw a Halloween party. Invite the people to your place of business to celebrate the spookiest month of the year. This is an excellent way to encourage the people to make a purchase- think of offering some exclusive deal sales, discounts or promotions to those that attend(all this should be clear before the event).
4. Offer Spooky Deals and Discount
If it was an offline store, you don’t require a reason to provide discounts, but attaching deals to holidays is a great way to reason with your customers and push them to take you to peak on the offer in a way that feels special. It’s probably an offer that sure not to scare the customer away.
If it was an online store run a limited time offer, launch a new product line or offer a promo code that themed to Holloween season. Promote the offers in the social media or by emails so that the customers will flock your website for Halloween discounts.
5. Trick or Treat bags
Now it is the perfect time to bring neighbours together. Try to join with other local shops for trick or treat. This will help to create a more individual and happier customer experience. In addition to this, you can hand over the business cards or discount vouchers to customers and also to the general public. This will hopefully ensure future sales. It’s a good idea to have the simple carry bags with some Halloween themed version with your logo on them. It is the best thought of getting out your logo out in the wild night when a good majority of people will be out and about.
6. Change your Menu
If your business related to food or drinks, what is a better way to attract the people in the spirit of Halloween than to introduce seasonally- inspired flavours? That includes the pumpkins, cinnamon and apples are especially popular at this time of year, and most of the businesses have capitalised on this by building these flavours into their beverages or food items on a seasonal basis, which is an excellent way to bring in the crowd.
7. Connect with other businesses
Why not team up with other businesses during the Halloween season to offer sales, promotions and more? Getting touch with other businesses is an excellent idea to bring your brand awareness, engage and grab the attention of an even wider loyal target audience.
8. Host a Pumpkin Carving Contest
Whether your business has brick and mortar storefront or online presence, anyone can host the pumpkin carving contest! Encourage the customers to show off their creative side by hosting an in-store pumpkin carving contest and also offer an incentive to the winners. Prizes like gift cards to your business, basket of your products. If you run the game online make sure to pick the perfect hashtag to track entries on social media.
9. Host a Special Event
What should we do for Halloween day? Will soon be on people’s minds. Answer them by hosting an event at your place. A costume party is always a no-brainer, but you could also do something a little more creative. For example, if you are a makeup studio. Then do the same with the costume-themed makeup. If you are a nail salon, maybe host the Halloween themed nail art lessons.
But make sure to get the word out early so people can plan for it. Promote your event via square email marketing tools and also trumpet it from social media.
10. Have fun with hashtags
Never forget the power of hashtags on Halloween marketing campaigns. Even you should create a dedicated hashtag for customers to share their creations or showcase how they use your product on various social media platforms like Twitter or Instagram.
11. Create a spooky video
Videos are the most effective and engaging way to communicate with the customers about your branding. Try to come up with some scary video concept that grabs the customers attention.
12. Add Halloween elements to your brand
To get more business, place Halloween symbols to your branding. Frankenstein on your signage, main website page or store bags can show the customers that you are in the holiday and encourages them to visit you throughout out the season.
To Conclude
Sales may not flow smoothly during the holiday season, as people shop with intense enthusiasm. Online shoppers are smart and careful, especially when they can do all the search and comparison online. You need to get your sleeves up and start preparing for the big days. Before implementing the marketing ideas mentioned above, learn the customer’s requirements for this holidays and fill up your stock. Never matters what promotions or advertisements you’re going to run, you can only win the game if you start from your customers.
Krify is a leading Digital marketing agency in India and UK offering the best services imaginable for businesses of all types and sizes! Get in touch today to discover more how our consultants can help you to boost your business. Contact us today!
