Rappi, a Columbian startup chosen to be all-in-one store in Latin America. Contradiction to Amazon, Rappi power lies in instant deliveries. They focus on everything that includes daily food items delivery to withdraw money for ATMs. Using this app, the users will have a more relaxed life and converge on what is relevant to them. At present, the on-demand delivery app is available in countries like Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Uruguay. An on-demand delivery app like Rappi claims to improve the users’ experiences by presenting 24/7 on-demand services.
The on-demand economy is overshadowed by the successful business models like Uber and Airbnb due to their outstanding services. According to the latest report from Google, the keyword on-demand has always been in top search. There is no secret that the number of start-up companies has been participating in this On-demand marathon. Likewise, the on-demand delivery app like Rappi came with the same concept of On-demand which has become the popular on-demand delivery app due to its one-stop solution for on-demand delivery services for all types of products from nearby stores, restaurants, pharmacies, liquor, whatever that you use in your daily things. As per the report from Techcrunch, the Rappi – the on-demand delivery app has acquired $200 million in venture round of funding at a valuation worth of $1billion.
Why on-demand delivery app like Rappi startups are gaining popularity
If you don’t know why the on-demand delivery apps are raising fundings and fame, the answer is all because of the current market conditions. Let’s check the following factors that contribute to the rise of the on-demand delivery apps
- Wealth Inequality
- Increasing Migration
- Population density
- Transport infrastructure
- Mobile app technology
What is the success behind the on-demand delivery app like Rappi?
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Advance tech-suite to start and scale an on-demand delivery app:
Technology stack is indispensable for the growth of any on-demand delivery business. It is robust and reliable suite which makes ordering simple, on-time delivery and secure management.
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Customer-centric marketing strategies to drive long term value:
Technology is not just made the on-demand delivery app like Rappi a considerable success. Marketing the product to the right person at the right time makes the on-demand delivery app stand out. With a laser-like focus on the user experience, multiple advertising campaigns have worked miraculously for them.
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Add-ons and offerings:
Offering the user with time to time offers, discounts, coupons, loyalty points and many more will increase the number of orders and customers. Even by providing Prime service like customer loyalty service, the results were astounding – 45% increase in spending by Prime members.
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Experimentation:
Constantly working on how to reach the customer. The experimenting and risk-taking endeavours helped them gain new customers and retain old ones.
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User Segregation:
By segmentation of the users based on region, age, the device the user use, etc. It will be easy for marketers to target people and boost their engagement drastically, which improves sales and revenue manifolds.
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Target locality:
Due to the diversity of cultures, the customers in every region may vary, even it becomes a big challenge. The thing that works in one region may not work in another. The best focus that Rappi an on-demand delivery app done is region-specific language and terminology.
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Optimise to improve customer experience:
To succeed in the market, it is essential to take quick and informed decisions. It is necessary to have an analytics report for any app. And Rappi also used data-driven insights to understand how their product experience impacted their unique user segments.
- Increased number of conversions
- Increase retention rate
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Enlargement adds the potential growth of the business:
Every business owner desires to expand its business. On-demand delivery app similar to Rappi also did the same thing. The on-demand delivery app, like Rappi, offers more products and services in seven Latin American countries.
Features of an on-demand delivery app like Rappi
To run their online business efficiently, Rappi has a tech suit that comprises of:
Customer app:
It simplifies the process of ordering for their customers. Here are some the features that are included in the customer app are
- Log in or register: The user can log in to the app using their personal email id or with their social media accounts
- Search: The user can search for anything like restaurant, service or anything of his desire
- Advanced Search: Where the user can apply filters, sorting options and search for the desired product or service.
- Push Notification: Customers get notifications for the updates on their order status, new offers and discounts.
- Live Tracking: Once the order was placed, the user can track their order in real-time.
- Rating and reviews: The user can leave their feedback about the service provided or the order received.
- Placing orders: Using which the user can place the order of his desire
- Scheduling: The user can schedule the order delivery time once order placing was done.
- Online payment: Once the order was placed, the user can pay the amount by using their debit or credit cards via payment gateway providers.
- Real-time message or Calls for service-based: The user can have a real-time chat with the service provider and also with the delivery boy.
Service Provider app:
Designed for the owners who provide service to the users, it helps managing orders and their business.
- Push Notification: The business owner will get notifications from the admin about the app upgrading and other related things.
- Real-time request: The business owner will real-time request about the orders and services that the user want.
- Navigation with GPS: The business owner can track the order that the driver was going to deliver.
- View history: The business owner can view all the orders that had done and need to deliver
- Dashboard for payment analytics: The business owner can have a view of the payment dashboard.
- Profile Management: The service provider can update and manage their profiles by adding relevant images and information.
- Manage categories: The service provider can manage like edit, add, update and delete the menu items if required.
- Order management: The business owner will able to handle multiple order requests with ease.
- Sending delivery request: The business owner can send a request to the nearby delivery man to deliver the order placed.
- Reports: The business owner gets insightful reports and analytics graph stating the present and future business conditions.
Driver App:
The driver app helps the service providers to ensure on-time deliveries of the orders placed.
- Easy Registration: Here, the driver needs to log in or sign up to the driver app by adding some details and documents for verification.
- Receive delivery Request: The driver will receive notification from the business owners about the order to pick up the ready to deliver orders wit details.
- Accept /Reject a request: The driver can accept or reject the delivery request as their availability.
- Navigation: In this app, the GPS service was integrated to facilitate drivers with optimised routes for on-time delivery
- Track Earning: The Delivery service providers can track their daily, weekly or monthly deliveries or earnings.
Admin Panel:
The admin panel is a one-stop place to control, manage, and track every business activity.
- Manage users: The admin has full control to add, remove, view and manage all the details of the customer profiles.
- Analytics and reporting: Admin will get the real-time reports on the deliveries, earning and many more to make better business decisions.
- Add/remove business owners: The admin can add or remove, run and manage multiple stores from a single place.
- Order and fleet tracking: The admin views the real-time status of the fleet and track deliveries on the map with GPS tracking.
- Payment Gateway Integrations: The admin can view all the received payments through multiple options by integrating an in-app payment gateway providers.
Each of these modules holds its own significance and all the feature mentioned above enriched to deliver excellent results.
Conclusion
With the wave in the craze for on-demand apps, the competition keeps tougher every time. From choosing the right technology to investing in the right type of marketing approaches and analysing them for better business decisions, there is much more involved in the success journey of the on-demand delivery app similar to Rappi. The triumph of this on-demand delivery app inspires entrepreneurs to transform their ideas into reality. Here in the blog, we ave discussed the features which you can consider and integrate in the on-demand delivery app like Rappi for success.
If you are thinking to have an idea about the on-demand delivery app, then you can reach Krify as we are a preeminent mobile app development company in India and the UK have already developed over 100+ apps under on-demand category with different features and functionalities.
In case if you have any queries and want to gain more knowledge, feel free to contact with our on-demand app development team. Get a free quote now!
