In many cases, businesses neglect website updates post-development. To tackle this, consider a redesign. As technology evolves, ensuring easy navigation and improved customer experience is vital. Explore the Top Reasons for Existing Website Redesign.
According to statistics, 94% of first impressions associate with website design, and the average time a user stays on a website is found to be less than 15 seconds. And, if the website design is not eye-catchy, the chances of staying on the website will be much less than 15 seconds. But, there are many organizations that afford to redesign their website in order to stay updated with the latest technologies. Now, you may ask, how often do I need to redesign the website? So, first, let us check the factors that help us to understand why your website needs to be redesigned.
Top Reasons to Redesign your Website:
- The performance of your website
- Change in your brands or goals
- Check if your website stays fast and functional
- Website has a poor foundation
- Complaints from your Users
- Change of your target audience
- You want to convert more leads
The performance of your website:
You need to check whether your website is able to convert a reasonable amount of traffic and need to check how long the users stay on your website or do they bounce.Convert above sentence from passive to active voice Also, if you have embedded third-party widgets and tools such as email marketing, landing page tools, etc., and if you find it difficult to add them, you need to go for redesigning your website.
Change in your brands or goals:
If you are looking for a new website, you need to think whether this new website will definitely represent your business. Your company branding needs to be seamless with your website. If you have gone through a rebranding, then you need to update your site to reflect changes such as content and language along with logo or designs.
Check if your website stays fast and functional:
Try to pose as a customer and drive through your website and identify how fast your website is and check if there are no errors while navigating through the site. A slow-loading website gives people an uneasy impression and they may not visit again, assuming it’s poorly designed.
Website has a poor foundation:
If you’re spending more on fixing website issues, you must address foundational problems promptly. Otherwise, you’ll end up investing more than the initial development cost. So, let us understand what those foundation issues are.
- Issue 1# Websites aren’t optimized for speed-Majority of people expect a website to load in less than 2 seconds, and most of them will leave the site if it takes more than 3 seconds. Even Google has set up speed in the algorithm to rank the websites that load faster.
- Issue 2#Even though Google ranks your website, it’s crucial to redesign it using a CMS that integrates best-in-class SEO functionality.
- Issue 3# Websites aren’t responsive-As per Google; most of the users do not prefer to visit a website that doesn’t work well on a mobile device. So it is important to improve the responsiveness of your website.
- Issue 4# A poor user experience on the website indicates a need for a high standard of web experience. This involves delivering great user experience through visually integrated representations that meet user expectations seamlessly.
Complaints from your Users:
Generally people call the customer service when they are confused and couldn’t find the right option on the website, and if the routine issues are noted by the customer service team, the issue needs to be resolved by updating the website which can be achieved by redesigning the website.
Change of your target audience:
You might be targeting a certain group of users on a demographic basis. With the release of new services or products, your target audience and marketing strategy changes. Thus, you need to redesign your website to place your website with the new user’s group.
You want to convert more leads:
Your website might appear elegant, but if it cannot convert the prospects into leads, then you need to check your landing pages and call to action(CTA), in order to identify the issue. There might be some issues with the landing page, or the user may find it difficult in the language used in CTA. You need to make necessary changes to drive the customers to your website, and one way or another, website redesigning is the proper solution to resolve this issue.
Conclusion
Understanding the reasons and benefits of website redesign is crucial. Redesigning without purpose wastes time and money. Invest wisely based on discussed points.
Krify is a leading mobile and web app development company. With skilled developers and hands-on experience in website redesign, we’re here to assist you. Contact us for further discussion.
