How to get more revenue to the business by building the website? It’s a question that every business owner wants an answer to. As everyone knows, more traffic means more revenue and also more awareness surrounding your businesses. Increasing traffic alone isn’t sufficient; strategies must focus on driving revenue growth for the business. But how to get more revenue by developing a website not only just traffic. What is the secret sauce?
Just visiting your website is not just enough. It is only those who buy your products or services from you who generate revenue for your business. Most of the cases that can be as less as 2-3% of those who visit your website. With more 95% of your website visitors failing to convert how can you push your conversion rate higher?
Let’s see in this blog how to create a website that turns visitors into buyers. Let’s get into the topic:
Your website has traffic, but that traffic is not producing sales or revenue. These means that there are problems either with the website design or with the website content. Let’s check first with the website content.
The content in the website should appeal to the readers that must answer all the needs of the users. The users will question like “What is there in the website for me? Many businesses fail to understand that customers want to know how products will improve their lives. They just focus on the pages of the company profile like how professional and efficient they are and how many awards they have own. They never explain to the reader how they are beneficial and what they can do for the users. This is a big mistake every business usually do. The users never care about your business profile, they just look for the portfolio and know-how your business can improve their lives with the service that you have.
The first thing you need to do in order to improve your website content is the headline as it is the critical part of your page that reader will see when visiting your website page. The headline you kept must say what the page is about and provide the content that makes the users read more. If you think you have a great headline, still there is a possibility to improve it. Testing the headline is more critical so that you know whether your headline is drawing more people to read or driving them away from your website.
Great Content Secret
Let’s see what the secret is behind providing the content that attracts more users and go viral every time you post? The following are the five-step process every time while creating content.
- Come with great content
- Formate it for Social media
- Promote it on Social media
- Test it
- Get profit from it
The first priority has to find or work on great and unique content. You can spend money on PPC or social media advertising. Before this, you should come with content that engages the users, and if your message doesn’t engage the reader, then there will be no conversions. If you are writing a blog, then share your blog other social media, which is a great strategy to reach a large audience.
If you mostly work on sales-based, then you may even promote this in other social channels and other ways. Do whatever you want but make sure that your content is good enough to draw the audience that is convertible by framing it properly. The content should be as simple as possible and easy to understand and always avoid jargon. Provide a simple paragraph which lets the people get exactly what is in the page. Try to use bullet points and break the para with images that give a break to the users to get rest form the text for a while.
The above indicates that customers prioritize what they receive from you over your business. Ensure your website prominently displays this critical value proposition so readers do not overlook it.
Website design for higher conversions
The biggest mistakes that the businesses make with landing pages is, to begin with, the design first and then add content to the page later. First, if you are done with the design, there will be chances to edit the content to fit in the spaces in the design. You should keep in mind about the conversions while going for the website design and development. First, work on the website content and share it with the designers so that they can plan the design as per the content and create web pages as per the content provided. And also they have a better idea of the space required so that they can work with and the projection they should give to each section. Even you should give the information about the more essential elements of the page to the designers.
In e-commerce, emphasize the prominent purchase button; for informative sites, prioritize download links or newsletter sign-up forms. So note down all the list work out on which elements of the page are to be given most prominent. The next thing you should focus on is the colour of the website. The clour of the website has a very significant impact. It is an excellent practice to start with a greyscale design so that you can able to examine the shape and the scale of each element of your page layout without the distraction of colour which will allow looking at the shape of each element and how they relate together on the webpage.
Check compatibility
There is another area where most of the businesses overlooked are website compatibility. Developing a website that converts traffic to sale is very important, but if your audience can’t view it, then you are losing the potential sales. Make sure that your website is working properly and compatible in all operating platforms and also in mobile devices. Make sure twice that all the elements are displaying properly. Check thoroughly that nothing is too small top big to see, and the mobile navigation is appropriately working. Do everything that is needed to maximise your audience and never cut off any segment so that the users can’t access your website.
Test your website design and development
Once the website is ready, it’s time to conduct website testing to evaluate its performance in the real world. A/B testing involves comparing two versions of a page to determine which one performs better. Tools available online can assist with this process. Create two versions of a page with a single change between them, such as the headline, graphics, or offers. Assess the impact of these versions using online tools. Experiment with different geographical locations and populations among your followers by using two different URLs. Determine which version yields the best performance and fix it accordingly. A/B testing across all pages can lead to increased revenue, not just traffic.
Conclusion
The tips shared in the blog can help to increase your revenue by building the website. Generating more revenue means that you are succeeded in the market. With an increased conversion rate, you need to be attracting a lot of visitors per day to make any sort of impact.
If you are still not getting revenue that you hoped for even after trying a few of these above tactics, it might mean that your website design is not strong enough to draw the conversion rate. The website development experts at Krify are here to assist you. Our team of web developers will identify the areas of weakness of the website and suggestions for a plan of improvement. We even offer digital marketing services to help you rank higher on search engine like Google.
Ready to start seeing more potential sales on your website? Contact us today for website development.
