As per the recent analysis, the business value of m-commerce over globally, it reached 460 dollars in 2018 and 700 billion dollars in 2019. And from the same report, e-commerce market raised from 35 to 40% and m-commerce will be more than 50% of the whole e-commerce section. And that too it’s just in the initial point.
M-commerce apps are so fortunate and people are more relying on m-commerce apps because of its weight. If you want to know why m-commerce will be the future of e-commerce, Because of its importance:
- More convenient and easy to use.
- Have more functionality.
- Provides better users engagement.
- And because the user prefers mobile more than other devices.
As we come across many businesses, with changing technologies and market dynamics the more businesses are looking to increase their scope of business with mobile apps. Also, e-commerce is not even different either. Developing an app from scratch is costly for small businesses.
Adapt the M-commerce App from an E-commerce website:
Platform Identification:
They are much e-commerce platforms to build websites like WordPress plugin Woocommerce, Magneto. When comes to creating an app for the website, identifying the platform is important. These results decide the course of app development. For example, the OpenCart is simple for process and for Magento is a bit difficult for the process. This should keep in mind while selecting the platform. When it comes to developing, figuring out the right platform is very important.
Build a Consistent feel and look:
A consistency look is vital and important for purpose of branding. We are leveraging on an existing website it would be a greater move to retain the look across the entire ecosystem of the website and mobile apps. This view should reflect website all time.
API development:
The content management system is a structure of software components that make the creation of websites easier and faster. Magento one such system makes e-commerce web design and development profound and easy. Since all the components of the software system are same they can exchange their data without any issue. And also there will be no security risks as all the components are handled with the same party. But here in the case of mobile apps, they do not form a closed system with a database and if need to exchange the data with the database then it takes place in bridge called API (Application programming interface).
So in order to create an app from the same database as a website, API developers have to develop a number of API’s. These API’s are available from the publisher’s website, so developers have to create a lot from the reference design.
API Integration:
To work an app efficiently a tight integration is very important. This adds a bunch of information about the product. From the server, there is static information which clings to the page and then there is dynamic information that is pulled by API. it means product cost are subjected to change and must be pulled from the server by the app before it shows to the customer.
Robust API integration makes the server and user devices secured, as the device’s data and server work in isolation. Each communicates with small packets of data and share only when it is necessary for example like the current price.
Testing:
Quality Testing is always an integral part of an app development phase. Mobile commerce is tested through various parameters, here the quality analysis team provide a standard quality parameter like ISO 9001. This also goes with a lot of manual testing where a professional tester uses an app to test whether any bugs can be found.
Deployment:
After quality testing, the app is uploaded to an app store for distribution. The app stores are the Google Play store and Apple App store apart from these there are many third-party stores. And mobile app carries a lot of merits when compared to the dynamic website. That’s the reason e-commerce vendors are moving to the Mobile app development than website development.
Features of Mobile commerce apps:
Authorization:
In order to make a purchase on an m-commerce app, a user need to authorize himself on the app. So authorization is typically a common factor for both e-commerce and m-commerce and is typically done by direct interaction client-server API.
Setting & push notifications:
Push notifications are available on all platforms like GCM Google Cloud Messaging and APN apple push notifications and settings are attuned by the help of client-server API.
Provide catalogue with categories:
Plenty of products can be listed on the app and also have a unique ID in the database and also title details and price, it gives a unique id for each category.
Payment methods:
Many payment options are available in M-commerce app in that Braintree and Stripe are the famous payment gateways including Google pay and Apple pay are the payment methods. Here again, we have another option western M-commerce app users need Paypal & support for common credit card types like MasterCard, discover and Amex. Asian user accustomed to cash on delivery payment feature.
Tracking the product:
Tracking allows the option for checking the status of an order. E-commerce also allows the same functionality and SMS notification can notify customers when managed, transported and direction etc.
Shopping cart:
This is the primary and fundamental function of m-commerce app and this feature helps you out in selecting and list out the product you need and want.
Customer support:
If an issue, query rises customers can call or receive call or callback from the service representative. This support can be through email, phone, online chat.
Mobile commerce without traffic is a waste of developing an app. It is important to create traffic and turn into a billion dollars business. As mobile apps are in popular, it is the best time to increase the traffic for your e-commerce business by developing the M-commerce app. If you are going for an M-commerce app.
Come to us, Krify who has worked on m-commerce apps can assist you in all aspects.
