In today’s digital era, the rapidly expanding e-commerce landscape provides businesses with countless opportunities to reach the global audience. The e-commerce industry is expected to reach $16000 billion mark by 2027. In order to harness this potential business opportunity, it is essential that businesses develop an e-commerce app. Developing an e-commerce app can not only keep the businesses relevant but also provides them with a competitive edge. With countless e-commerce apps being developed every day, it is very important for businesses to attract and captivate the audience, enhance the user experience and ultimately expand their reach. The best way to do so is to use the Three E’s of ecommerce app development i.e., Elevate, Engage and Expand. This article will provide you with the best approach to develop a robust e-commerce app and explain in detail about the 3E principle.
Elevate: Enhancing user experience
Elevating an e-commerce application is not just making it into a digital forefront or an aesthetically pleasing interface. It is a powerful tool to drive conversions. Providing a smooth and intuitive user experience is a starting point when developing an ecommerce application. Below points should also be considered to improve the functionality and accessibility of your application
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User-friendly design:
User experience always takes the priority when it comes to designing an application. Ease of use, visual appeal and clear navigation paths are the key elements to be kept in mind when developing the design of your application. Make sure to tailor these based on your target audience.
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Performance optimisation:
With time, the attention span of online users has been reducing. Hence, loading time of an application can make or break the user engagement. It is very important to use optimisation techniques like caching, image compression etc. to provide a smooth app experience to the users.
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Personalisation:
Providing personalised shopping experiences is what makes a business stand out from its competition. This can be done by leveraging user data and preferences. By analysing user behaviour and purchase history, businesses can significantly enhance user engagement and drive conversions.
Engage: Building strong and meaningful interactions
E-commerce applications offer a unique opportunity to engage with customers and businesses should ensure that this engagement goes beyond mere interaction. It is about creating lasting connections with the users, developing loyalty and thereby leading to repeat business. The following points should be kept in mind when considering the engage element of your e-commerce app.
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Interactive features:
Adding interactive elements such as quizzes, polls and live chat support can be used to collect zero-party data and enhance user engagement. Also, integrating social media features can enable the users to share the products across platforms and write reviews thereby improving the reach.
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Gamification:
Incorporating gamified elements like loyalty programs and rewards into the e-commerce application incentivises the users and turn them into loyal brand advocates.
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Push notifications:
Leveraging the user data from the e-commerce application, customising and personalising the push notifications sent to the users can re-engage any dormant users and increase traffic to the app. For instance, this can be done by promoting special offers.
Expand: Scaling the business
This element of the e-commerce app development is crucial in facilitating business growth and reach. It involves broadening the scope of your business, tapping new markets and catering to diverse customer segments. Below points can help you evolve from a local player to a global contender.
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Integration with marketing tools:
Providing seamless integration with digital marketing tools and channels like email marketing platforms, SEO tools, online advertising platforms, payment gateways and logistics providers can drive traffic and facilitate expansion into new territories.
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Multi-platform compatibility:
With increased access to smart devices such as mobiles, tablets and laptops, it is essential to ensure that the e-commerce application is responsive across platforms to keep the users engaged and enable broader accessibility.
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Localisation:
When targeting the global audience, it is essential to adhere to the Three E’s of eCommerce App Development – Efficiency, Effectiveness, and Engagement. Developing the e-commerce application in such a way that it adapts to different languages and currencies based on the geographical location ensures Efficiency by catering to diverse customer needs. This approach also enhances Effectiveness by maximizing accessibility and usability for users worldwide. Additionally, it fosters Engagement by creating a more personalized and inclusive shopping experience, ultimately leading to increased customer satisfaction and loyalty.
It is important that businesses adapt to changing consumer behaviour and preferences to stay in the competition. As mentioned above, developing an e-commerce application is the first step in this journey. But it is also very important to remember that a well-designed e-commerce application is like an extension of your brand. You can use these Three E’s eCommerce app development– Elevate, Engage, and Expand as a guiding principle to create a competitive advantage and pioneer in delivering the best e-commerce customer experience.
Conclusion
At Krify, we specialise in ecommerce app development and offer end-to-end solutions tailored to unique needs of businesses across industries. Get in touch with us today, and let us embark on this journey together towards e-commerce excellence.
