[Update on 12/7/19] Insurance is essential in everyone’s life. But as the market is too crowded marketers find it challenging to differentiate the product. How can you differentiate your website? People are not going to come to you for services or to know about your business, instead, they search about you online. Yes, your website is the primary source to engage your clients and improve your business. Over the past few years, the way people search or do research about the product or service has changed drastically. Having excellent online visibility to showcase your services helps in enhancing your business.
If your planning for an Insurance Website Development, you may come across many companies offering to provide the best website design and development services in India and UK. You need to find the best Insurance website development company among them. By having an old, designed website, you will lose many potential clients. Developing an Insurance website is not as simple as choosing a template, making required changes. It requires initial research about what all features are needed to make your website unique and different from the hundreds of websites available in the market. Let us know what are the features to include in your Insurance Website Development.
Features of an Insurance Website Development
Here are some features that can make a significant improvement in your insurance website development. You can include these following feature in your website make it successful.
Insurance Website Modern Layout:
If your website looks old, Its time to redesign existing insurance website now. By maintaining your website design and updating it to the latest trends is going to leave an impression on your clients. Your clients associate your website with the services level you offer. This doesn’t mean you have to implement all the complex and clumsy designs available. Go for a simple and clean layout that would make the user understand your business. You the trending menu plugins or latest or displaying eye-catching photos.
Insurance Website Needs to Be Mobile-Friendly:
The development of insurance website should be done keeping in mind, the importance of a website is mobile friendly. You would surely miss a lot of business if you do not optimize the website for small screens like mobile devices, the reason is that most of the people use mobiles to search and if your website is not mobile-friendly there are chances that the user goes for another website.
Insurance Website Easy Navigation:
Navigation plays an important role to engage your client. The user should find it easy to navigate and understand your services. User should be able to expect where to click next to view the required information. There are some websites you might have seen where the navigation is too bad and the users feel frustrated and leave the website. Clients no longer need to depend on the website they find first. There are millions are websites available and in order to make the client stick to your website, the first thing you need to check is your website navigation.
Insurance Website Loading Time:
Reduce the loading time of the website, the user will want to to get the information then and there. It might leave a wrong impression if your website fails to load fast and show the required data to the user. A study shows that no 80% of the users leave the website if it takes more than 3 seconds of loading time.
Insurance Website Blogs:
Content is essential for any website to provide information about their services or products to the client. It applies to even Insurance websites. The blogs you post on the website should be related to your services, for example, post blogs related to the trending and lastest tops in the insurance industry or about saving money when buying insurance, etc. The content should be useful for the visitors to your website, and it should not be offensive. Choose the topics that can make the users feel engaged while reading your blogs. Avoid grammar mistakes which might make the user feel confused while reading the blog. Use simple language so that customers will understand the information clearly and understand your business better
Insurance Websites Search Engine Optimization:
Search engine optimization helps in increasing the traffic to your website and allows you to rank in the top. This also increases the online visibility of your business which enables you to generate more sales. Blogs are the primary source of search engine optimization. By choosing the right keywords to insert in the blog you can get indexed in the search engines like google bing, etc. By providing proper backlinks and other search engine optimization techniques, you can easily make your blogs rank on the top so the more people will get to know about your business. There are various SEO tools, by using them you can improve your site by updating the content from time to time and posting the blogs according to the latest SEO trends.
Insurance Website Responsiveness:
Today, everyone uses a smartphone for accessing the information quickly as mobiles are handy and can be carried easily, People using smartphones is increasing day by day and customers who are planning to reach you are initially researching about you through their mobile phones. You need to make sure to provide them with good user experience. Your website should have quick loading time irrespective of the device. People do not prefer to wait for hours for your website to lose. They lose their interest in seconds. Google has also released an algorithm where the websites that provide mobile responsiveness are places in the top in the search results.
Easy Access to Contact Details:
Contact details are the primary thing a client will search if he is interested in your services. Having wrong contact details or not having a proper contact form can result in you losing some of the most potential clients. Update the contact information so that you don’t miss any chance of increasing sales. Understand that the client will not keep on trying to reach you several times. As you are not the only insurance company, he might go for another insurance company that responds quickly and makes him gain trust.
Online quotes
Customers expect a quick quote, it would be great if your website includes a quote calculator in the design. This tool has a defined form that permits users to input their requirement and show the exact quote with a clear indication of discounts applied. Quote calculator makes it easy for the clients to know the estimation of the requirement easily.
These are the essential features to include in your Insurance website design and development. Spend your money smartly instead of investing your money on features that are not useful, you can invest in the features and functionalities that will lead to the success of your app. If you are looking for an insurance website development company in India or UK, we can help you with it.
Krify has a vast experience of more than 13+ years of experience in developing various websites and mobile applications. We are one of the top IT service provider company based in India as well as in The UK. Our team is expertise in providing the best solutions that will meet your business requirements. Reach us today for making your dream a reality.
