What are Open Graph Tags? How does it control Social Media Snippets?

Do you wonder how your content can be more clickable, shared, and available on social media? Then, the best solution for your problem is to have open graph meta tags that will follow a protocol. Yes, an open graph will not only make your content be clickable, shared, and available on social media but also helps in SEO and controls social media snippets.

Wondering what is an open graph? What is an open graph in SEO? What is open graph protocol? Let’s get the answers to all these questions by driving deep into open graph meta tags.

Open Graph Meta Tags:

Back in 2010, Facebook implemented the open graph protocol in order to help the social network understand the elements on a website. Open Graph helps you to completely monitor how the content is viewed on social media sites. You can easily add an engaging image, title, and definition with the addition of the Open Graph markup code to your HTML. The open graph helps you to improve the look of your content and increase the click-through-rate. There are many Open Graph meta tags in use today, and they will also help to control social media snippets. The most common open graph meta tags used to control social media snippets are 

1. og:type –

   This is a tag for identifying the content type. The type that you are using will change the display of the content. Many types can be selected, such as product, book, location, profile, and video, movie.

2. og:title –

   This is your website title. There are no clear recommendations but if you do not want your title to be deleted, you must respect the 65 characters. It functions in reality like the meta title tag. og:title will play a crucial role in improving the check-through-rate.

3. og:site_name –

   This is your URL which is shown in the Open Graph. It is very useful to select which thumbnails are shown and to avoid images that are unrelated. It also helps to increase the rate of conversion. Typically 1200 pixels x 627 pixels for the 5MB of an og:image is a decent resolution.

4. og:description –

   A short website overview. It should only contain 150 – 200 words. Ensure that it is up to the mark and can attract clicks. og:description works the same as the meta description tag. This definition governs how the connection appears when it appears in a feed. You don’t need to think about keywords as it doesn’t affect SEO but should concentrate on engaging copy. 

5. og:URL –

   This is your page’s URL. Most of the time, the URL on your page is only displayed but can be useful when the dynamic URLs are attached to the same page.

6. og:site_name –

   This is your web page’s name. Please note that this is unique from your website title and typically appears below the title.

Conclusion:

For your social media presence, OG tags are essential. Concentrate on discovering the fundamentals. Add tags, previews, and debug social media. 

With the above-mentioned points, you might have got answers to all your questions regarding open graph tags. If you have any queries regarding the open graph tags, we are here to assist you with a free consultation. For more information, contact us.