The growing popularity of pets worldwide, particularly dogs and cats, underscores the importance of pet health. With millions of households owning pets, the demand for pet medications is driving the emerging eCommerce market for pet drugs online.
Despite diligent care from their owners, pets may still encounter health issues, causing distress to their caregivers. While veterinary guidance and prescribed medications offer relief, shortages or unavailability of these drugs at local pet pharmacies can pose challenges.
Indeed, the E-commerce platform, has emerged as a crucial player in today’s market, particularly within the pet care industry. If you’re considering starting an online pet care business, it’s essential to cater to the diverse needs of pet owners. From medications and toys to food items, ensuring a comprehensive range of products akin to those found in traditional retail outlets is imperative for your e-commerce site. Even the report says the eCommerce market for pet drugs and pet care supplies would rise to 20% by 2022.
Top Reasons why e-commerce has a strong impact on the Petcare Industry:
Advancement in online technology
Hassle-free Delivery
Harness the power of e-commerce marketing
Provide a Subscription-based service
Make use of Social-media
Advancement in online technology:
It has been found that apart from many leading retailers, there are startups who are running the pet store independently through the e-commerce platform. There was a time when developing a website for an online presence with less budget, resources, and time. Using platforms like WordPress, Magento, WooCommerce, Shopify, and Lightspeed has simplified the process, ensuring a robust and secure online presence for pet stores.
Hassle-free Delivery:
Online shopping offers unparalleled convenience, allowing customers to browse, purchase, and receive pet products without leaving their homes. This streamlined process saves time and eliminates the hassle of visiting physical stores, making it a preferred choice for many.
Now that we’ve explored why e-commerce is pivotal for the pet care industry, let’s delve into additional strategies for pet care brands to stand out in this competitive market.
Harness the power of e-commerce marketing:
In today’s digital world, a strong online presence is essential for pet care brands. E-commerce marketing goes beyond merely having an online store; it involves selling pet products and medications through third-party platforms.
Provide a Subscription-based service:
By offering a subscription-based service for your pet care store on an e-commerce platform, you can gain insights into future sales, understand customer behavior, adjust pricing, and stand out from competitors.
Make use of Social-media:
Promoting your pet brand across social media platforms such as Facebook, Twitter, YouTube, and Instagram is vital for raising awareness and driving sales. Enhance your visibility by sharing engaging pet-related content, providing discounts, and partnering with influencers to expand your reach.
Conclusion:
The increasing demand for pet products drives the need for online sales. Transitioning your pet store to an e-commerce platform highlights the differences between online and offline business. But remember the success of a pet care business online, and the rise in demand for pet medicine involves two major elements, i.e., convenience and choice of the customer.
Krify’s skilled developers craft and deliver rich user experiences through robust mobile and web applications. Our team has expertise in the latest technology and has hands-on developing e-commerce websites. If you’re considering developing an e-commerce website for your pet store business, let’s discuss! Schedule a free 30-minute consultation with us to plan the next steps.
