Most travellers make their final decision on a hotel by visiting their website. Many hotels may not have a website of their own. Because they prefer to limit themselves to local search or on one of the thousands of websites for booking. But website development for your own hotel unlocks way more benefits and it is an excellent way to showcase own brand of your hotel online.
Let’s consider an example: a person born into a distinguished family. Such a person usually doesn’t solely rely on the family name. The same can be said to the hotel. Now a question arises – how the hotel can solidify its digital identity with its own website. Let’s check the reasons for developing or redesigning a website for your hotel business.
Top 6 reasons to have a website or redesigning your hotel website
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Tell your story with your visuals:
One-way that all your hotels’ visuals can be displayed much more prominently. This is the one reason where you can take advantage to personalize your story with fresh and vibrant images. Bold the images that represent your story, as they are the quickest route to grab the attention of the target audience and direct them for booking, as 90% of the information they display will be stored in the user’s brain.
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Important communication channel:
This is the place where the users look for information about the hotel at all time. It is also very important to present the information in an attractive way and updated regularly. It is also the main platform for communication with the guest those arrived for the booking process using the contact form. The hotel website design and development should be in such a way which offers the most intuitive form of communication whether the user opened the hotel website in desktop or mobile device. The hotel website should navigate the page in a simple and transparent way.
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Improve the hotel location:
This is one of the greatest benefits to having your own hotel website as you can source images of all the local events to help add substance to your story. If there are any events, attractions, parks, sporting events all these plays a key role that differentiates you from others. Customised unique photos of any events to your story will play entire travel experience that prospective guests are looking at when deciding the hotel for their journey.
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Strong SEO abilities:
A hotel website is a great marketing tool for hotels where it gets direct traffic. You have the ability to gain organic search engine rankings with the design. This can be achieved through keyword usage, headlines, social media links and keeping fresh content and of course to make it easier for the visitor to travel.
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Branding on social media channels:
This is one of the best advantages of having the website is the possibility of branding on social media channels. When your hotel has a website there must-have social media links that direct travellers to social media accounts. To enhance branding, every hotel should maintain its own social media accounts, where they can share their unique story.
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Direct sales:
With the help of website the hotel will get effective and potential sales which increase the percentage of direct bookings. In the hotel website, the users can check whether there are rooms available in the hotel, special offers and packages, and many others. Using the website the user can acknowledge the hotel service that he got.
Conclusion
To conclude a website development for hotel will attract the attention and invite the guests to discover the unique characteristics of the hotel and benefits your business. A website will only provide information and just act as a communication medium and used only for booking the room? Is the website build the brand image? Obviously, a well-designed website for a hotel serves all these purposes. A hotel website serves as a powerful multi-tasking tool, leveraging new technologies to establish your hotel’s online presence.
At Krify, we offer hotel website design and development service provider India and the UK. if you are looking for the hotel website development then we are here to assist you in the best possible way. We offer regular maintenance, dynamic presence on Google, traffic analytics, and social media are the important additional services that can lead your hotel business ahead.
Contact us to discuss the website development for your hotel for more bookings today!
