Are you still following the same boring, nonprofitable traditional business model? If yes, spend some of your time to look around and understand why you are no able to run your business successfully. Here is the answer, you are not able to compete in the market because you are not reaching as many audiences as your competitors are reaching, to grab the market attention. You need to increase your online presence and reach maximum people possible to enhance your business. In this article let us discuss the difference you can make in your business by growing digitally using technology. Consider a coffee business and we will understand the difference between the traditional coffee business and modern coffee business using an app.
Traditional business working
Usually, traditional coffee business is where the customer visits the local stall location, understands the offers or discounts on different items, chooses his order from the available menu, waits till the coffee is ready, drinks and leaves. He can also suggest changes or his feedback with the owner of the coffee stall.
In this modern era, this traditional method does not work. Here are some significant drawbacks of following the conventional coffee business model
Disadvantages of traditional business
- The customers will not get to know the deals and offers available until they visit your store
- You cannot update your customers regarding the location change etc
- You cannot reach other people apart from your existing customers
- Limited sales and marketing, less ROI
Modern business working
With the usage of technology, many industries have grown digitally and have gained popularity among the public. They have their websites and apps through which customers can directly communicate with them. In this method, the user can sit at his place and check the available menu that is updated in the app, check the offers available and order it online. He can later give reviews in the app. He can also check the ratings of all the items before ordering.
Let us understand the advantages of having and mobile for the coffee business through the below graph.
Functionalities to include in coffee business app
Let us understand the required features to integrate into the coffee business mobile application. They are
- Push notifications
- Feedback form
- Online payments
- Order booking
Push-notifications
Push notifications play an essential role in bringing the customers back to your business. By sending regular updates about your business, to the customers. You can send updates like offers, new products, available discounts and changes in the business location in the form of push notifications.
Feedback form
Feedback form helps in improving the business. The user can rate the coffee and give ratings as per his experience. The customers can give reviews and also suggestions with when considered, can help you to improve your business
Online payment
Online payment is a must feature in today’s world of cashless transactions. The user should be able to have different payment choices so that they can feel comfortable and secure as the payments can be done online.
Order booking
All the other features do not matter if you do not have this booking option in the mobile app. This feature helps the customer to order the coffee from any place and pay online without having to go to the coffee stall.
Benefits of having a coffee business app
Here are some advantages of having a mobile app for the coffee business, and how you can improve your business with a coffee business app. The main factors to consider are
- Brand visibility
- ROI
- Tracking orders
- Business management
Brand visibility
You can quickly increase your brand visibility by having a mobile app for your coffee business. It helps you to grab more customers to your business by promoting your app through various social media platforms.
ROI
You will have a good return on investment by having a mobile app for the coffee business, as it helps in increasing sales and generates more revenue. Customers can rate your service, and more people will get to know about your services through reviews
Track of orders
The track of all the order can be stored in the mobile app, even the user can have a track of all the orders he placed before, they can check it in history. The user can also see the rating of the item in the app itself, before ordering.
Communication
You can communicate with your customers through the app, instead of them, coming to your stall for any queries. By this, you can understand your customers and their interests better. Communication improves the loyalty and trust between the business and its customers.
Conclusion
There is no scope to sustain in this competitive world without growing digitally; people prefer easy ways to get their work done. The secret of any successful business is to consider the customers’ convenience. You can only grow by marketing your business online by having good branding and online visibility. Are you planning to develop a mobile app for your coffee business?
Krify is well known for its mobile app development services across the globe. We have a huge competency on the website and mobile app development. We are based in India and the UK with a team who are skilled in the latest technologies. To know more about us, reach us here.
