Before the internet of things came into the picture, things were completely different. People used to depend on newspapers for the latest information regarding technologies and other important news. Suppose you went for a trip and you have no idea when to get accommodation and meals and other basic needs, Hectic situation right? Imagine having a good internet where you can actually have the details of nearby places to stay and restaurants near your location. This can make you feel so comfortable and you can enjoy the trip without panicking.
There was a time when we do not have good internet like today. It is not the same story anymore. It is clearly evident that IOT has already reached every corner of the business world. It has a huge influence on almost all businesses today including social media marketing. IOT has made it simple for marketers to reach their customers without much effort. Marketers have found many enormous ways to advertise their products online as everyone is connected to the internet all the time. This is how IoT influence Social Media. Let us know the benefits of using social media for marketing.
Let us get to know some changes IoT has brought in our lives and the way we use it in today’s world. Also, let us discuss some advantages of using the Internet of things in this blog
Advantages of using Social media for promoting your business
Cost-effective
We can say, using social media for promoting business is one of the best ways to reach as many people as possible by spending a minimum amount of money. No need for advertising your company that requires spending lots on commercials etc. You can directly market your products by connecting to several people online. You can do paid promotions where you will have to pay for inbound traffic for your website.
Brand Awareness
By having an online presence you can build your brand among the people. It increases awareness among the customers about your company and they can reach you quickly for any kind of help or service. This can increase your business and help your company to grow more in every corner and every sector.
SEO supportive
One advantage of having a good online presence through social media is the fact that it increases the ranking of your brand on the internet. By boosting your ranking on the internet you can increase your company’s visibility and stand out of the crowd. Every piece of content posted on the website is crawled and is ranked accordingly. So by writing proper content by including appropriate keywords, there are chances that your company will be ranked on the top.
Customer Satisfaction
Through direct marketing, you can know more about your customer by having a mutual understanding. It allows the customers to build trust with you by being in regular contact with them. You can stay in contact with the customers even after the project completion which will help you to maintain the relationship long term.
Targeting Audience
Social media is the platform where you can pin-point target the audience within the 10 miles radius around your business location. Not only geo targetting but you can also get to target the audience based on their profession, the industry they work for and their position. There is a lot more convenience finding out the actual details of the people through social media and reaching them to promote your business in a way that can be useful to both.
With the Internet of Things, the use of Social media changed drastically with time. Form last decade there are discussions about the various ways The Internet Of Things Will Change Social Media and as expected there are several changes bought by IOT that have revolutionized the usage of social media. Here are some of the basic factors about how the Internet of Things is changing social media marketing
As we understood the effectiveness of choosing social media for marketing. We are in an era where technology changes rapidly and many fields make use of the trending technologies to the fullest. Now let us get deep and know the changes that are bought recently in Social media using IoT.
Most influenced areas by using Social media with IoT
Community
The most exciting thing is we can increase the community where ever we go as our digital gadgets and other internet associated objects can connect everywhere we go. This helps us engage with different kinds of people around us. Such things can improve our lifestyle and help us increase the exposure to different types of communities in our surrounding. Suppose you are a tourist and imagine your life without the internet, Obviously you will be lost. Now imagine being able to access anything near you through your device using the internet. Amazing right? This way IOT help you increase and get connected to your community.
Health
The internet of things will soon change social media into health care. People no longer need to go and consult the doctor in person and they can effortlessly book the checkup over online by connecting to the best doctors and consultants through social media. You can also share your health information with the professionals so they can get to know your health condition in advance. Not only by connecting to the best doctors available but also we can share the information about our health securely without being worried. It helps us stay in contact with them even after the checkup which will let you keep them engaged and updated with every single information about your health.
Corporate relations
With the increase in usage of more devices in the digital era, People are socializing more and are updating their private information online. Companies not only see your technical skills but also they are interested in your attitude etc. they can get to know more about you in person and how you design unique and truly valuable practices around their products and services that genuinely add value to people’s lives.
Competition between companies
The internet of things helps the companies to get more digitalized that helps them to evolve more and gain visibility among the other companies. Social Media Changes Triggered by the Internet of Things helps small companies or startup companies grow and to reach more people. Even though there is no prediction about what will happen if internet connected things go social, businesses still encourage the use of social media for business and industry leaders are convinced about the fact the social media is going to bring good impact on their business as it is the one way to engage with people.
Conscious privacy
Privacy, as we know, is hard to achieve by using social media. People are able to share almost every small insignificant details with others they connect to. The only way to maintain privacy is to understand to whom we should connect and share our information at the right time. Still, there are numerous other ways you can take care of your personal details. As people become more conscious of when and where they want to be connected and the possibilities to engage with the right people at particular places and times will become a highly productive art and science for both companies as well as people.
IOT and social media together make wonders in the market. There are many more advantages of using the changes that IOT bought in social media.
Krify is one of the leading Mobile app and website development company. Our team has an emerging technology wing with IoT as speciality and working on most modern ideas. For more information, you can reach us here.
