What is NFC?
NFC stands for Near field communication, which is a set of standards for smartphones or similar type of gadgets to stabilise radio communication between them by bringing them close to each other. It seems unusual to talk about the Near Field Communication Technology as it is old technology but this has emerged into full-fledged technology of its own. Today’s advanced applications include various contactless data exchange and transactions. Let’s explore the applications of NFC technology.
Main benefits of NFC
There are some major benefits of using Near Field Communication Technology your business. Some of them are as follows:
Speed
It connects instantly when the gadgets are brought closer to each other for connection. The pairing of the devices is efficient than Bluetooth.
Growth
More than 50% of the smartphones include the NFC feature and we can predict that the usage of the NFC will be more and will grow rapidly in the upcoming years.
Flexibility
NFC tags easily embed into plastic cards, fabric, signs, or walls due to their thinness, durability, and weather resistance.
Better employee communication
Using NFC tags the business owners can get the information about where the workers are located and also understand the operating time of the workers in the organization.
Increasing Sales
Implementing NFC technology in your business not only boosts product branding but also increases sales significantly.
NFC being used commercially
We have seen different uses of NFC until now. Without scratching the surface let us understand about the current NFC business applications.
Embedded advertising
- NFC tags serve marketing needs, like enhancing movie poster interactions for promotional activities.
- They are used in displaying previews on mobile.
- Using NFC tags in clothing labels for showing a mobile website with a full range of colours and style or placing.
- NFC tags in the street advertising by showing the GPS directions to the local restaurants.
These days Smart packaging has become a strong channel for engaging the customers. It is easy to connect the customer with the product details, recipes, promotions and many more. These tags can also be used for tracking the items.
Workforce Management
NFC-enabled phones can track security patrols and other workers across sites using distributed tags.
Security entry
For security reasons, many hotels started to use NFC technology for locking the rooms for many years. They implement this by using the access card and smartphone access. Even though this has been so difficult to manage from a security point of view.
Smart Tags
Many programmable tags are available in the market to pair up with NFC-enabled mobile phones. Sony’s Smart Tags allow programming for functions such as muting volume or playing music.
Payments and Loyalty points
NFC serves as the primary technology in prepaid travel ticket systems. The mobile wallet has also become popular over the last decade. There is a high demand for online payments as people prefer convenient methods like transferring money online over cash payments. As the IoT came into the picture there is not even a single thing that the internet cannot do. people are depending on the internet for even the smallest of the things. Adding NFC to the existing technology brings a lot more profit in sales of the products.
These are just a few examples of how NFC enhances branding. Stay tuned for more applications of NFC technology and its use cases in our upcoming blog!
Krify has provided our customers with various kinds of application related to NFC technology. We also have a team that is well experienced in this technology and is always updated with the new features related to Near Field Communication Technology .You can reacyh us here.
