Every day, your website generates a river of data that offers new insights into how people find your brand, interact with your content, and progress toward a purchase. You can use all this collected data to guide your marketing activities or product development. It can optimize your website design, development, redesigning of a website, landing page design, overhauling your app, or building an enterprise solution for ultimate usability to your audience. Also, using this data can increase your team’s sales and productivity. Depending on data is a surefire way to ensure that a project looks, works, and drives in the way you want it to, embracing the 5 Ways of Optimizing Website and App Design using Data.
The ongoing website growth relies on analyzing a healthy influx of data to reveal user arrival and engagement patterns. Let’s explore data that can enhance website design and development for continuous user experience improvement.
Ways to use data to improve Website and Mobile App Design
Check Bounce Rate:
A website bounce rate is defined as the number of visitors who drive away from the website after seeing only one page. The lower the bounce rate the better the website visitors. You must create an eye-catchy content to the user and make the users stick to the website.
Use this bounce rate data from Google Analytics to determine where and why your visitors are drifting away from the website. Either it may be a poorly-written landing page, a blog that doesn’t explain what it means to say or the web page is not mobile optimized.
Uninstall Rates:
Check the app uninstall using App Store’s API, even you can check whether there is any connection between uninstalls and specific events such as changing your app’s design, launching a new feature, or any new competitor entering the market. Yet, on a daily basis collect data about your users on analytics. Also, check what operating system they are using, why they uninstalled the app, how often they open the app. If you have collected the data like email id, then you could send them a survey when they uninstall and ask why. You can offer them an entry prize draw or thank them for their time.
Here are the common reasons for app uninstalls include:
- Too many notifications
- Find a better app
- No need for features
- Technical problems
- High In-app purchases
- Poor User interface
- Too many ads
Use third party data:
Data from third-party sources can provide valuable proof, especially during website or app development. Rather than wasting time and money analyzing what works and what doesn’t, learn from others’ mistakes. As per the statistics, 70% of the users abandon their shopping carts as they have a poor user experience. So try to focus on improving your experience to drive more sales.
A/B Test:
In this, you need to split your audience into two or more if needed, to test in different variations of your app or website in order to determine which perform better. This will deliver the best results about website engagement, page stickiness, enquires and sales. Even you can perform an A/B test for your content and design. When A/B testing is done perfectly, the testing will help to increase your website’s traffic, high conversion rate, improve bounce rate and lower your abandonment rate.
Stalk your Competitors:
Check where your competitors are ranking in the App Store and on Google. If they are successful, analyze their designs for strengths and areas of improvement. You might replicate their design initially, then overhaul it with your own data for the ultimate website or app your consumers love.
Conclusion:
The data collected is crucial for building a website or app. However, it’s essential to remember that it doesn’t always provide the full picture. Utilize data alongside customer feedback and your intuition when working on a new project. Retrospectively use the data to maximize the effectiveness of your new design, incorporating the 5 Ways of Optimizing Website and App Design using Data.
Krify is the top mobile and website development company based in India and the UK we have experienced web and mobile app developers.
If you are looking for web or mobile app development reach out to the team at Krify. Click here to get in touch and arrange a free design consultation with our talented developers’ team.
