In this digital era, Video has become a vital asset for brands or companies to market their products or services effectively to their target audience. With the advent of Live Video streaming and Video on demand (VOD), businesses now have versatile tools at their disposal to engage with their customers on a deeper level. Through compelling visual narratives, companies can emotionally connect with their audience, fostering a sense of loyalty and trust.
There are two ways of displaying video content online which is Live Video streaming and Video on demand (VOD). Let’s study the differences between both
Live streaming means broadcasting of live video content over the internet. It captures video in real time and display it to the audience. This live streaming is used for events such as Sporting events, Conferences, Parties etc. This streaming requires a stable and high speed internet connection to transmit the video seamlessly.
Some of the Live streaming channels include Facebook Live, Twitter, Youtube, Instagram etc
Video on demand (VOD) delivers prerecorded video content that viewers can access at any time. Content creators record and store video data, publishing it on websites, mobile apps, or other online platforms for users to view. This streaming service is commonly utilized for movies, TV shows, tours, and other forms of entertainment.
Some of the Video on demand channels includes Netflix, Amazon Prime, Hulu etc
The prime difference between Live streaming and Video Ondemand is the way of interactivity they provide.
Certainly:
Live streaming offers real-time experience for viewers, where they can chat, comment, and submit questions, among other interactions. In contrast, Video on demand offers less interactivity; viewers can only view and enjoy the content without engaging in real-time interactions.
Here are some examples of how these two technologies are being used by different industries:
-
-
Entertainment Industry uses Live streaming to broadcast their live events and Video on demand to distribute movies, TV shows etc.
-
-
-
Education industry uses Live streaming to share lectures, Webinars, Training sessions etc. They use Video on demand d to pre-record courses and training materials
-
-
-
Businesses uses Live streaming to launch their new products, company announcements etc and Video on demand for training tutorials, information content to employees and customers.
-
-
-
The health industry offers online consultations and remote healthcare services through the utilization of live streaming. Additionally, it delivers training materials aimed at healthcare professionals via video on demand (VOD).
-
-
Nonprofit organizations use Live streaming to broadcast fundraising events, awareness campaigns, and other live events. They use Video on demand to distribute educational and advocacy content to supporters and the general public.
At Krify, we have very good knowledge and proficient with Video Live streaming and On-demand Video app and Website development. Some of our Live streaming and Video on demand applications include Ahora Doctor, Mind works, King carrier, Match Made for you, Esports etc.
Hence whether you are looking to build a Live Video Streaming App or an On-demand Video app, Krify can help you create a custom solution that meets your specific needs. contact us today to make your concept into reality!
