Mobile devices have become an essential part of one’s life, and mobile apps’ demand has also raised. People addictively use mobile apps for their daily tasks, ranging from shopping and booking to education and business. This has triggered many businesses to invest in the market to reach a large audience and make profits. However, understanding the factors contributing to know why mobile apps fail to impress users is crucial to avoid pitfalls and ensure success.
Nearly 100,000 apps flood the Play Store every month, but only a fraction achieve success. Less than 1% of mobile apps will be successful. That number really pounds alarming for the mobile app development companies as well as entrepreneurs. The struggle to get an app notified doesn’t top in the app store. The competition is intense, with almost one-third of app engagements lasting less than a minute. This ended in intense competition in the market, and a higher risk of app failure at a meeting expected success rate.
Benchmarking mobile app success
The definition of mobile app success differs based on the nature of your app and your business goal. The success rate of a mobile app is reflected in the following:
- Quantity: The downloads count, target customers percentage, usage statistics, and many other quantitative metrics.
- Revenue goals: The success rate is defined by the revenue percentage, which is typically driven by paid downloads or in-app purchases.
To ensure that your mobile app is successful, you need to analyze where other competitors went wrong. It is essential to learn something for their mistakes, which gives your app the best success.
Here in the blog, we will see the reasons for mobile app failure.
Reasons why mobile applications fail
As per Krify’s app development team, the following are the reasons why many apps fail at ruling the market:
- Reason1: market research: Still, there are many apps in the App Store waiting for getting their first user. The reason behind this is a poor market research and user demand. So while doing market research, please do consider the following questions:
- Do people really want such mobile apps?
- Will it solve the users’ problems?
- Is there a demand for the mobile app that you are planning to develop?
- Does it provide a unique experience and beat the competition?
- Reason 2: Unsatisfying user experience: An app that does not have a good look, slow, error-prone, and complicated will fail. Always pay attention to both UI and functionality of your mobile app. And also, make sure that your user interface is simple and interactive. Make sure that the readability of the content is excellent. Test the app thoroughly to make sure that your app is fast, secure, useful, and attractive.
- Reason 3: Ignoring Platforms: There will be a very tentative interface for Android and iOS platforms. Each of these will operate in different ways, that by using different gestures. For instance, Android users typically rely on a built-in hardware back button. Apple devices won’t have this and so failing to account for platform-specific nuances like this can severely affect user experience. When apps don’t perform well across the scope of the devices, network, and operating systems, it becomes a significant issue. Users may become frustrated if the app functions on the iPhone but not on the iPad.
- Reason 4: Large in size: Some mobile apps were never downloaded as they are too large. Most of the users are very careful about the memory that the app consumes. So they check the size of the app before they download it. So make your app as compact as possible.
- Reason 5: Improper Testing: It is sporadic that an app will be launched without minor bugs. But if the app is loaded with bugs, then it is prone to lags and delays. It also has a negative impact on the minds of the users. Users have more expectations for mobile app functionality and performance. As per studies, 58% of iOS-based devices suffer from performance failures like apps crashing or components shutting down.
To sum up
With so many apps flooding the app market, you will likely get a second chance if you fail to attract the users the first time around. Thus, businesses need to be more careful while developing a mobile app and why mobile apps fail to impress users.
At krify, we have years of experience in developing and delivering successful apps to the mobile app eco-system. Please do contact us in case if you are looking to develop customer-centric mobile apps.
