The current Social Media outlook changes daily, making it vital to distinguish myths from reality and develop a proper social media approach. This way, users can be informed about the untold truths about social media updates. You may wonder how to identify if an update is a myth or reality. Digital Marketing executives, who handle Social Media Marketing activities, can assist you in identifying the truths and myths of marketing, focusing on the Top 10 Social Media Marketing Myths.
10 Social Media Marketing Myths and Reality:
My customers are not on social media:
Statistics show that by the dawn of 2020, the use of the internet exceeded 4.5 billion, with 3.5 billion active users on social media daily. Customers may search on various social media platforms, such as Facebook, Twitter, Instagram, and TikTok, as the current trend follows. Professionals are predominantly found on Linkedin.
You should immediately join in every social media network:
It is not really important to have registered on every social media network about your business. Creating your business page on every network takes time and effort. Some sites may not be worth it; in that case, remove your profile and move on. You need to completely invest your time and resources on the platforms that orient your customers and marketing tips.
Pinterest is used only for B2C organizations:
It is true that Pinterest is good for B2C organizations, but that doesn’t mean it is not suitable for B2B organizations. Even B2B brands such as Microsoft, Econsultancy, GE, and many others draw inspiration from Pinterest.
If your friends and family members like your post, your social presence will increase:
Most recommend their family, friends, and relatives to like their social media posts on platforms like Twitter and Facebook to build their social presence. However, this isn’t the right approach. Instead, focus on attracting people genuinely interested in your content. Concentrate on quality posts to engage your audience and gradually interact with them to generate more engaging content. This way, you can increase your presence over social media.
Respond to the social activity immediately:
A quick response is appreciated, but it isn’t always required. Some people assume you run a business. As some of the organizations have a customer support team, and once any customer replies to them, they respond to them immediately, and so people may assume you as a company when you instantly respond to them.
Being seen as a brand on social media seems garish:
You should always post quality content on social media, and you must consider your target audience before submitting the post. But that doesn’t mean that you cannot post content with your brand’s identity. It is important to let people know about the real leaders or the team members involved in the development of the organization.
The use of Hashtags are important for every post:
The use of hashtags in a post helps to categorize the content for the viewers. That doesn’t mean that every user who has landed on your post will give you business or will try to have a conversation with you. Also, the use of too many hashtags reduces engagement activity. So, just treat hashtag as a user- friendly rather than a business generating alternative.
Social media managers should have years of experience:
It is not necessary that a person who deals with social media activities should have years of experience to understand its strategies. Even a recently graduated student can learn the tools and techniques applied for any social media marketing activities. Age doesn’t matter with social media marketing activities; all we need is a person with an innovative and analytical mind.
Only young people make use of social media:
The current generation has completely digitalized, with people of all ages, from children to the people older than 70, using technology and social media channels. Statistics show that social networking worldwide was at 49 percent at the dawn of January 2020 and is estimated to increase to 3.43 billion by the year 2023.
You do not have much content to promote on social media channels:
As people search for new content or topics every day, they gradually leave behind the content uploaded today. It all depends on viewers’ opinions and interests to read a particular topic. To ensure useful topics reach the audience, reshare them occasionally. You don’t need to post every day; reshare the content weekly. Surprisingly, some audiences will read and appreciate it.
Conclusion:
Let it be social media marketing or traditional marketing, it is very important to understand the reality of any process, the strategies applied, and the results we get. Because of certain myths regarding marketing, people might lose their business without understanding the actual truth.
Krify has a team of skilled professionals equipped with tremendous knowledge in developing robust mobile and web applications with a passion for delivering unblemished results. We at Krify have a team of Digital Marketing professionals who can assist you on the queries related to Social Media Marketing, and also, if you are planning to develop any mobile or web application, you can have a 30 min free consultation with our team. For more information, contact us.
