Analytics is something that helps to collect data and churning it into most useful information which further gives insights into better business performance. These data help to gain understanding about how users behave and the mobile app can be optimised further with analytics tools to reach your goals.
This is the reason why it’s extremely important and necessary for mobile app developers to understand their mobile app analytics able to track their progress while working towards achieving their goals.
Let’s move into the topic:
What is mobile analytics?
Mobile analytics is used to capture the data from the visitors of the mobile app, website and web app to identify the unique users, track their journeys, record their behaviour and report on the app’s performance. This is similar to web analytics, where mobile analytics are used to improve conversions and are very important to craft world-class mobile experiences.
Why mobile app analytics?
Mobile app analytics are very essential to your mobile app development process for many reasons using which you get the insights into how users are using your mobile app such as in mobile app where the users are interacting the most and what actions they are taking in the app the most. All this information is useful to come up with an action plan to further improve your app like adding some new features the users are looking for most or you can improve the most existing one in a way that would make the users feel easier or removing the features that users are not using the most. Using the mobile app analytics you can get the insights of achieving your goals for your mobile app. You can also analyse the insights that you are achieving the goals of your mobile app.
How mobile analytics help the business to better performance?
In this mobile app market world, the companies are finding the competitive edge to sustain their position or to grow a level up by using the analytics which has played a vital role. Previously the analytics was limited to the web. And with the advancement in technology the, analytics has now come for the mobile app.
The mobile app analytics is not just telling how many people are downloading the app or how you are generating the revenue out of it or what are the features that most of the people are using within the app. The mobile app analytics gives more than what you expect from the app.
How do mobile app analytics work?
Mobile app analytics are used to record their demographics and behaviour to track unique users. The tracking technology varies between websites that use either JavaScript or Cookies and apps, which require a software development kit(SDK). Every time, the user visits the website or app the application fires off data which is recorded in the mobile analytics platform.
The mobile analytics tracks:
- Pageviews
- Visits
- Visitors
- Source data
- Strings of actions
- Location
- Device information
- Login/ Logout
- Custom event data
How web analytics is different from mobile analytics?
Previously, most of the companies treat mobile and non-mobile devices as separate and also used to separate vendor for their web analytics. Most of the modern analytics platforms track users on both mobile and desktop devices. The real variation is in screen sizes and aspect ratios lead to somewhat different in mobile and non-mobile user experiences. On mobile devices, there is less screen, will interact by touching, swiping a holding. On the desktop, the users will have a larger screen, will interact by clicking double-clicking and using the key commands. The desktop will have more interaction when compared to mobile devices. As the desktop will have more interactions, more content, larger menus and more links per page. A good and best mobile app analytics will account for the devices disparities and provide one single, centralised dashboard that recognises unique individuals and their behaviours across devices.
How to execute mobile analytics?
Mobile analytics vary extensively in features and functionality. Some of the free applications have technical conditions and try with tracking users as they move between mobile, websites and apps. Top mobile app analytics must do the following:
- Integrate easily
- Must offer a unified view of the customers
- Measures user engagement
- Segment users
- Offer dashboards
- A/B test
- Sends notifications
- Out of the box metrics
- Real-time analytics
- Reliable infrastructure
What can you track using mobile app analytics?
- User acquisition metrics
- Engagement metrics
- Active users
- Revenue metrics
Which are the best mobile app analytics tools?
You can find a plethora of mobile app analytics tools available of which some are free and rest are freemium. Most of the app analytics tools mentioned require a mobile SDK download and a little customization so that you can integrate with the app and know your app performance.
Here is the list of best mobile app analytics tools:
- Flurry Analytics
- Countly
- Google Analytics
- Localytics
- Appsee
- App Annie
- AppFigures
- Amplitude
Ending Note
Mobile app analytics is a means to have the insights of mobile app usage of the users. These are very helpful in telling about everything about the mobile app such as how it is used, what works, what doesn’t, what needs to be optimized, etc. Mobile app analytics can assist you to reach your goals and take your app to new dimensions.
Krify is the leading mobile app development company based in India and the UK have experienced mobile app developers who have a huge knowledge of integrating mobile app analytics into the mobile app.
Are you interested in mobile app analytics in your app? then we are here to assist you in the best possible way. For more information please contact us.
