Indus OS is the new operating system launched by an Indian company in 2015. Within 18 months Indus has reached and empowering seven million users. Indus OS was launched with an intention to overcome one of the biggest challenge – language. The majority of technology products and tech services are available in English language, which acts as a kind of barrier to reach various economic and social strata of the India.Indus OS is world’s first regional operating system supporting 12 regional languages. Indus operating system allows your smartphones to support regional languages.
Indus OS has overcome this challenge by bringing the first of its kind Regional Operating System, which meets the needs of regional language speaking people of India. During its pilot phase, Indus OS was supporting only Gujarati language. has overcome this challenge by bringing the first of its kind Regional Operating System, which meets the needs of regional language speaking people of India. During its pilot phase, Indus OS was supporting only Gujarati language. Recently, Indus OS 2.0 was released that features English and 12 regional Indian languages that include Gujarati, Marathi, Hindi, Assamese, Kannada, Bengali, Punjabi, Malayalam, Telugu, Odia, Tamil and Urdu. This covers 90% Indian population.
India-specific
Keeping in mind the needs of the Indian population, the product has been released. It hasn’t been built from scratch; instead, they have extracted elements from the Android platform to meet the demands of Indian culture and population. According to data from Counterpoint Research, Indus OS holds 7.1% of the market share in the quarter of July-September, making it the second most used operating system for smartphones, with Android holding the topmost position. Indus OS has also crossed the market shares of iOS in India.
For Indian consumers, now language is not an inhibition. They can easily change from basic phones to smartphones. Let’s check out the introductory video for Indus OS. It is the world’s first regional operating system.
Some of the patented features of Indus OS latest version 2.0 are as follows:
Text to Speech conversion:
It has a unique feature of converting text into speech in 9 different regional languages.
Hybrid keyboard:
This hybrid keyboard lets you type in English and one can type in regional language using English keyboard.
Word Prediction:
While typing, the keyboard predicts words and Matra, capturing vowel sounds in regional languages.
Indus Messaging:
This unique messaging feature allows one Indus OS user to send free text message to another Indus OS user.
Recharge 2.0:
Indus OS has introduced Recharge 2.0 in partnership with FreeCharge. This allows users to track calling and data usage and recharge their prepaid connections easily with the help of FreeCharge Wallet.
App Bazaar: AppStore for apps in regional languages
Indus OS have their own app store hosting regional apps, App Bazaar. One can explore the apps and other digital content available in 12 regional languages. It is available on all IndusOS devices. Users can pay easily through their talk-time with integrated Carrier Billing Payment Gateway. App Bazaar holds a simple UI that helps “to understand the true potential of app distribution for next 1 billion smartphone users in South Asia.”
Tie-ups with foreign companies
CEO of the company, Mr. Rakesh Deshmukh, revealed in an interview that the company aims to build an office in China to explore tie-ups with leading phone manufacturers like Xiaomi. Indus OS already partners with companies like Intex, Micromax, Karbonn, and seeks to engage with Chinese firms dominating the Indian smartphone market.
Indus OS is already working towards release of version 3.0 of the operating system. We expect the new version to feature sharper transliteration and translation abilities, achievable with just a swipe of the finger. Considering expansion into international markets, the company plans to launch in countries like Bangladesh, Indonesia, Sri Lanka, South Africa, etc., where English is not the first language as in China.
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