The excellence of the online shopping website does not depend on the quality of the products. Two of the most significant are how it is designed and how the website is promoted. Certain features can assist in making online shopping website easier for customers to use and easier to administer from the owners’ standpoint. However, it can be difficult to take these fundamental qualities of the website and the exquisite components into account while developing a website.
Trends, however, do not ensure conversion rates or robust user experiences. Some features must remain relevant and competitive on every online buying site. We have listed some online shopping website features that online businesses utilize to attract attention and finally earn more revenue to progress their business forward.
Features of online shopping website
1. Informative About Us page
2. Mobile responsiveness
3. Quality images with Zoom option
4. Product description in detail
5. Demo videos
6. Review option
7. Different payment methods
8. Track orders
9. Live Chat
10. Wishlist
1. Informative About Us page:
Give your company a brief history and essential details, including headquarters, owners, and foundation date. Consumers want to feel like they interact with people that are authentic and kind. Therefore if you had certain staff images and guaranteed that they constantly were prepared to help, it would be useful. Don’t forget contact info, last but not least. It is one of the most obvious characteristics of the online business, yet many shops still forget it.
2. Mobile responsiveness:
Mobile responsiveness is one of the most effective online marketing qualities nowadays. In other words, you actively reject over half of your customers by not adapting your platform to smartphones and tablets. So make sure your store is mobile. All images, videos, and payment choices on mobile devices should be as easily accessible as they do on Personal computers.
3. Quality images with Zoom option:
The summary might be flawless, but no consumer will become a buyer if they cannot see the product. There isn’t much of a hazy, small-sized picture. Make sure you also offer a zoom option for clients to see any portion of the item. Also vital are thumbnails. They make it much easier to navigate between products.
4. Product description in detail:
No matter how awesome your products are, they won’t know that unless you don’t describe them effectively. This is one of the most significant yet shockingly neglected components of online commerce. Remember that every product must be clear and comprehensive! Especially when we talk about things like computers, which are comparable to each other. Details like RAM or display card kinds can be different alone. In general, bullet points are the best choice here. They are transparent, concisely, and readable, yet informative at the same time.
5. Demo videos:
Demo videos allow people to get to know products. Detailed views and the characteristics presented make the use of the product easier to picture and, as a consequence, urge clients to buy. However, remember the good quality of videos, well-integrated, and free of adverts on your page. Forget YouTube and invest in a professional solution for video e-commerce.
6. Review option:
Your consumers read the products through reviews and comments. Nothing is more encouraging than other satisfied customers’ suggestions. However, in turn, you need to be prepared to absorb positive negative criticism and apply the vital elements that your product users look for.
7. Different payment methods:
Each consumer has a different understanding of the best and the safest payment methods. You run the risk of losing it if you do not choose that best fits the consumer. Choose the most common gateway in your sales area for banks and credit cards. Also, don’t forget that certain clients prefer cash on delivery.
8. Track orders:
A tracking option allows consumers to forecast the time of arrival, which is particularly convenient for payment in cash. It also creates a sense of safety when things are missing. No more e-mails or client phones addressing the question of whether their merchandise has been dispatched. So make sure that one of your shop’s features is a tracking option.
9. Live Chat:
A live chat module is another way of interaction that you may ensure. Although chat is one of internet shopping’s most popular features, it is often adequately controlled. So it’s preferable not to add if you anticipate you’re not going to have time to live chat.
10. Wishlist:
A wishlist allows you to save a list of these products so that you can find them conveniently the next time you visit your site. Certain buyers will certainly purchase some later.
Conclusion:
It is also a perfect opportunity to express the uniqueness of your business using one of these uncommon solutions. You can also utilize these features in addition to emphasizing more product or store aspects.
At Krify, we have a team of professionals who are well versed in the latest trends and technologies and would develop robust mobile and web applications based on the requirements shared by clients. If you are looking for an online shopping website development company, you are on the right page. For more information, contact us.