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How to use social media to boost lead generation?

Is your social media marketing effective enough to get leads in large volumes?

If your answer is no then your business is surely missing out on a lucrative marketing method.

Social Media for Brand Awareness or Lead Generation?

Marketers often refer social media as an effective tool only for ‘brand awareness’ and not as lead generation tool. But this is completely incorrect. Social media when used correctly, can generate real leads for your business, that too in cost-effective manner which produces results.

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Link between Social Media and Lead Generation

Lead generation is nothing but attracting and engaging more number of people into the sales funnel. Lead generation also allows you to gather intelligence about your customers. You get to know what your target audience is liking and what it is not liking, which products you could sell potentially to them and how you can finally convert them into customers.

Engaging content is the entrance gate for your business

The very first thing is you need to strategize social media lead generation that means how you are going to promote your gated content. Instead of providing your valuable content straightaway, request the prospects to fill the information form to access your content. Such kind of social media engagement strategy contributes directly to lead generation. Once such social media generated leads starts coming in, start trackable social media ROI.

Focused social ads leads to boost in number of audience

Amplifying your social media audience can be linked with the increase in lead generation, directly or indirectly. To amplify the audience, start with smart social advertising strategy. Social media ad formats has also changed beyond basic engagement metrics. Facebook’s new objective-based advertising and Twitter’s lead generation cards have successfully repositioned themselves in support with revenue-based business objectives.

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Using both these effective tools is not the only thing, but it should have an attention grabbing ad with links to a landing page with form-gated content and a clear call to action.

Facebook and Twitter provide solutions for onsite conversion tracking. For marketers, Twitter makes available the conversion tracking tool that help advertisers to understand the full conversion effect of engagements and impressions using Promoted Tweets.

 Optimizing social media conversion using Google Analytics

Google has blessed marketers with its effective tool ‘Google Analytics’, which can be used effectively to track the social media based leads. So integrating the Google Analytics campaign and goal tracking with your social media advertising strategy is a great idea.

For this set up the lead conversion path for you as a goal in Google Analytics. Once the goal is set, Google’s Campaigns URL Builder can be used to tag your promoted links properly. To create the Google Analytics Campaign, fill all three mandatory fields, which are Campaign source, Campaign medium and Campaign name. Another optional field, Campaign content is also important to optimize the cost-per-lead tracking. This will provide a newly tagged URL that will be able to track the conversions.

Thus, the social media marketing can be made more measurable and can surely help in achieving your business objectives. So always ensure that your social media advertising or marketing efforts are being optimized to reach your business goals.

Share your thoughts on social media marketing with us at info@krify.co

Krify is an innovative Web, Mobile, Wearable app Development & Digital Marketing Company. We are a leading technology solutions provider for designing, development and implementation of business processes.

We provide complete Digital Marketing Solution for the brand development of the businesses. Our team of digital marketing specialists first work towards understanding the journey of your customers and then execute through the suitable online marketing strategy in order to develop your business’ presence in the competitive digital market.

We strongly believe that the success of any of the application/product depends on its wise promotions and targeting the potential customers and audience with the data or information that they need. Contact us for the effective Digital Marketing Solution for your business!

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Digital Marketing – An Introduction

The concept of Marketing evolved from Modest Trade Age to the Modern E-Commerce Age. Many changes occurred in the field of Marketing in the last 50 years. We no longer rely on conventional marketing strategies to create a niche for our businesses and to build a customer bases for the products developed. We are in a Jet speed era where changes occur and spread in a jiffy from anywhere in the world to everywhere in the world. Also, many of the business groups or Corporates or businesses of any nature do not have the luxury of allocating quantifiable time for investing in reaping the benefits of what has been created. Everybody wants instant results regardless of the fact that the strategies implemented could succeed or fail. Nonetheless, all want to make the best use of the technology to make it to the top in the market of tough competition.

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It is easier said than done always. Before we think of carving out strategies to promote our businesses, it is ideal to understand if we have chosen the right path. It turns out that digital marketing has bagged the top spot among the list of the popular marketing strategies in the recent times. Regardless of the industry or sector, business value, line of business, location, etc., digital Marketing is the talk of the world today.
Let us understand what this digital Marketing is all about. Promotion or marketing of products, services, concepts, etc., through electronic media like Mobile Phones, Television, Radio and similar forms is digital Marketing. A wing of this marketing is social media marketing which is carried out through social networking, websites, electronic mails, apps, etc., Television, Radio, Short Messaging Service, Word of Mouth are non-internet modes of digital Marketing while Social Media, Email Ads, are internet modes of the same.

Digital Marketing is the most preferred and sought after marketing channels for various obvious reasons. This mode of marketing allows you to
– Reach your targeted audience faster than never before
– Identify and Personalize with your Customers
– Assess your Return on Investment
– Plan futuristic Promotional Strategies
– Invest wisely for your businesses

The scope of digital Marketing is wider than what we discussed here. All the smart entrepreneurs are spending quality time in exploring the nuances and advantages of this popular marketing channel.

Krify has identified the significance, depth and real value of digital Marketing very early. Supported by experienced Digital Data Analysts & Digital Marketing experts, Krify started offering Digital Marketing services to many of its clients for the past few years with dedicated campaigns, strategies and maintenance. We are experienced in offering SEO services too as a part of digital marketing offerings.

Krify can confidently reiterate that it is always ahead in giving its best and showing results whether in developing World’s best, innovative mobile apps or in offering competitive Digital Marketing services.
Digital Marketing is here to stay.

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