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Posts Taged digital-marketing

Digital Marketing

The Fate of Startups Depends on their Digital Marketing Activities

Are you excited to start a business? You should be already aware of the different challenges you will face during the initial stages of the startup. But the primary problem you will be facing is poor marketing techniques. To have good marketing for your business first, you need to have an online presence. Online presence plays a vital role in marketing your business as 90 per cent of the customers search for services online and prefer surfing various shops available. Placing a mark online will help you in attracting more audience and visitors.

Challenges Faced by Startups

Many startups are born every month. In case you need to stand out of the competition you need to show that you are different from others which is not an easy task. Here are some common challenges you will need to overcome for making your business successful.


The brand is the first essential factor customers are looking to build . Every startup should have its own brand in order to develop fast in the market. Increase in brand includes Logo creation, brand name and tagline and many more.  Even though the process consumes time and requires patience at the end of the day everything will be worth it.

Poor Marketing

In the initial stages, companies spend mostly on product development and the next thing they pay is on marketing. It is a fact the startups should be active in marketing campaigns to get more popularity in less time. The way they market their product or services at the starting pays them off during the development of the company.


 The biggest challenge any startup will ever face is Competition. It has to compete with different kinds of competitors in the market and prove that it is unique. The competitors can be ahead of you concerning the technology they use, capital, leads, brand etc. It is hard to gain the trust of customers as they prefer to go for the experienced business services.


There are significant ways in which startups can earn initial capital through banks, loan, etc. But there can occur many circumstances where startups will have to handle extra expenditure than expected. Startups generally grow at a slow pace and it takes a long time to settle.

These are the common challenges faced by many startups. Now let us look at how digital marketing can help meet these challenges

Benefits of Digital Marketing For Startups


Pay Per Click

PPC is the technique used in digital marketing to show the ads of their services in a completely different way, by displaying them of various browsers and social platforms. If an individual click on the ad then the merchandiser will have to pay money per click. Google always follow particular rules concerning their PPC campaigns. Any time a user clicks on the ads, the merchandise should per according to the bidding set to the ads.  The paid ads are promoted on various social platforms like Instagram, Facebook, Linkedin etc.

These ads require keywords The ads are displayed with the description, link and a headline include a lot of keywords in it.  Google or publicist do not set any price of a click. It completely depends on the usage of keywords. You would generally bid higher as there is huge competition.

Social media marketing

Startups mainly use social media for marketing their services or products. They create their company pages in various platform s like facebook Instagram, LinkedIn etc. There are billions of business pages on Facebook. Social media is no longer for only making friends and posting images. It has become a platform for businesses too.  Social media allows startups to gain more visibility and get come clients in the initial stages. Social media provides comforts to users where they can see reviews of the services and products given by the other users.  The best of Social media marketing is that they are less costly and it can customise the reach of the ad targetting to a particular audience.


Content is the king, Content is the main source for expansion of the business. It acts as the main pillar for search engine optimization, without content, there is no possibility that Google crawls your page. Your content should be in a way that offers excellent information to the visitors by mainly focusing on the keywords and the value content. Every startup should have a transparent content strategy in order to be top on the web.

Content should be targetting all kinds of the audience instead of targetting only the potential customers. It should catch the user’s attention and consumers should be able to understand as much information as possible from your content.

Display Ads

With the help of Artificial intelligence and big data, companies can display videos and images ad of their business for people who are searching for similar kind of services or products. For example, if someone types web development company keyword you can show your companies ad, this is also known as personalization.

How Startups Can Benefit from Digital Marketing


Customer Engagement

Digital marketing enhances customer engagement through email marketing and social media marketing. By increasing customer engagement, there are chances that you can increase the performance of the startups.

Cost Effective

By conducting a digital marketing campaign, you can reach as many people possible. It allows you to interact with the customers and target the audience in the cheapest way possible and bring you higher results.

Brand Awareness

Building Brand is the first important thing any startup should concentrate and it is possible through digital marketing. You may not generate leads or revenue form the campaign but you can surely increase the awareness among people about your services and products.

Online Visibility

What are you planning to do without online visibility? It is the foremost thing you can do in order to improve branding. Through traditional marketing, you can get local leads, in case you want to target different countries and make your business more popular it is compulsory to have digital marketing for your company.


These are some of the ways how digital marketing helps startups. As per the business requirement, startups can choose the platform rather than trying all kinds of marketing. It is a fact the Best Digital Marketing Brings better sales and startups should keep this in mind and plan their Digital Marketing activities accordingly.

Krify is a lead web and mobile app development company. We have also extended our hands-on Digital marketing. Our team which is specialized in Digital Marketing activities helps to Improve Business with Digital Marketing strategies. If you are looking for Digital Marketing company the UK, you are in the right place. We are one of the best Digital Marketing Agency, willing to help you increase your Branding, Visibility and Sales. As we have Best Digital Marketing strategies for startups we can guide you with the Digital Marketing tips for businesses for more information reach us here


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Customer review helps to grow business

We always state that quality is our assurance and customer satisfaction is our priority, this is proved again recently by delivering cookbook app for food allergy sufferers.

Here is a glimpse of the app description,

  • You may set up custom profiles for yourself and your family members to generate recipes for allergy-friendly appetizers, soup/salad, main dishes, side dishes snacks and desserts.
  • Save your favorites.
  • Rate and review individual recipes.
  • Forward recipes via email. It’s very simple to use, and the recipes are great!

Here is a review provided by our happy customer on this application


Clear feedback from the customers is our cornerstone of success and improvement. We read every single comment and never settle for satisfied customers, instead aim for loyal customers to grow our business and reach new heights.

Our core competency includes mobile app development, web development, wearable app development and digital marketing services. Our mobility and software solutions empower our clients to perform way ahead of the competition by ideating, defining and implementing pivotal business solutions well in time.

Engage with us to get fabulous solutions for your business.


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How to use social media to boost lead generation?

Is your social media marketing effective enough to get leads in large volumes?

If your answer is no then your business is surely missing out on a lucrative marketing method.

Social Media for Brand Awareness or Lead Generation?

Marketers often refer social media as an effective tool only for ‘brand awareness’ and not as lead generation tool. But this is completely incorrect. Social media when used correctly, can generate real leads for your business, that too in cost-effective manner which produces results.

lead generation 1

Link between Social Media and Lead Generation

Lead generation is nothing but attracting and engaging more number of people into the sales funnel. Lead generation also allows you to gather intelligence about your customers. You get to know what your target audience is liking and what it is not liking, which products you could sell potentially to them and how you can finally convert them into customers.

Engaging content is the entrance gate for your business

The very first thing is you need to strategize social media lead generation that means how you are going to promote your gated content. Instead of providing your valuable content straightaway, request the prospects to fill the information form to access your content. Such kind of social media engagement strategy contributes directly to lead generation. Once such social media generated leads starts coming in, start trackable social media ROI.

Focused social ads leads to boost in number of audience

Amplifying your social media audience can be linked with the increase in lead generation, directly or indirectly. To amplify the audience, start with smart social advertising strategy. Social media ad formats has also changed beyond basic engagement metrics. Facebook’s new objective-based advertising and Twitter’s lead generation cards have successfully repositioned themselves in support with revenue-based business objectives.

lead generation 2

Using both these effective tools is not the only thing, but it should have an attention grabbing ad with links to a landing page with form-gated content and a clear call to action.

Facebook and Twitter provide solutions for onsite conversion tracking. For marketers, Twitter makes available the conversion tracking tool that help advertisers to understand the full conversion effect of engagements and impressions using Promoted Tweets.

 Optimizing social media conversion using Google Analytics

Google has blessed marketers with its effective tool ‘Google Analytics’, which can be used effectively to track the social media based leads. So integrating the Google Analytics campaign and goal tracking with your social media advertising strategy is a great idea.

For this set up the lead conversion path for you as a goal in Google Analytics. Once the goal is set, Google’s Campaigns URL Builder can be used to tag your promoted links properly. To create the Google Analytics Campaign, fill all three mandatory fields, which are Campaign source, Campaign medium and Campaign name. Another optional field, Campaign content is also important to optimize the cost-per-lead tracking. This will provide a newly tagged URL that will be able to track the conversions.

Thus, the social media marketing can be made more measurable and can surely help in achieving your business objectives. So always ensure that your social media advertising or marketing efforts are being optimized to reach your business goals.

Share your thoughts on social media marketing with us at info@krify.co

Krify is an innovative Web, Mobile, Wearable app Development & Digital Marketing Company. We are a leading technology solutions provider for designing, development and implementation of business processes.

We provide complete Digital Marketing Solution for the brand development of the businesses. Our team of digital marketing specialists first work towards understanding the journey of your customers and then execute through the suitable online marketing strategy in order to develop your business’ presence in the competitive digital market.

We strongly believe that the success of any of the application/product depends on its wise promotions and targeting the potential customers and audience with the data or information that they need. Contact us for the effective Digital Marketing Solution for your business!

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Steps to follow to avoid mistakes during Mobile App Development Process

Today’s world is always on the move. So the usage of mobile phones, tablets and other mobile devices has become more important to stay connected, to stay ahead. So mobile apps are much important in today’s market. Mobile apps allows your customers to have all your information on their fingertips. It is beneficial to have mobile app for multiple mobile application platforms, but in the beginning one should start with a single platform.

Whatever may be your business, a mobile app can surely help you retain your customers. The very place where customers search for products and service is the internet. The online presence of your business and having a mobile app will create the best impression on customers. They will be able to utilize your services and do purchases easily. Other advantages are that having an mobile app increases your visibility, accessibility, exposure across mobile devices and connectivity with on-the-go consumers.

Mobile apps or Successful mobile apps?

The mobile app market is growing by leaps and bounds. Thus mobile marketing has become more competitive. Apps are becoming the most dominant form of digital interaction. Are you ready for the app dominated future?

There is a vast difference between building a mobile application and building a successful mobile application.

Number of mobile apps hits the app market everyday. But the ultimate question is how many of them are getting noticed and eventually making money or boosting sales.

Only handful of apps are used by users on daily basis. So it is equally important to plan mobile app strategically. The success of mobile app also lies in the great execution. The idea, its execution and process of development determines the success of your app.

Lets checkout these ingredients required for building successful app, one by one:

Developing a mobile app does not mean only coding. First you have to identify what problem your app idea is going to solve and who could be the target audience for that. Your app need to be an accurate solution for the problem faced by consumers.



The app development process can be divided into following phases:

  • Pre-Development Phase
  • Design and Development phase
  • Testing phase
  • Deployment
  • Maintenance and Marketing

Pre- Development/Strategy planning

In this initial phase first you need to define what success means for your app. What is the goal behind creating the mobile app? You need to plan a roadmap to achieve those goals.

Next important step in strategy planning is choosing the right platform. What is the purpose of your app development will help in deciding the platform. Whether the app is required to build revenue through mobile sales, to drive traffic to your website or physical store by increasing brand awareness, to provide services for existing customers, etc. Answering these questions will lay the foundation for the platform(s) for which the app need to be developed.

Designing the app

Design of the app is another crucial factor in deciding the success of the app. More focus should be given on UI design. App with great user experience and free of bug and crashes always increases the chances of making your app successful.

Development phase

Development is nothing but making your app designs functional. But it is easier said than done. At this phase, either you can go for native app development or cross-platform app development.

The two critical decisions to be made in development phase are: Are you developing for specific platform or for cross-platform? Which set of tools you want to use for mobile app development? Each of this choice will have its own advantages and challenges for the development team and product support team.

Testing phase

After the product is ready, testing is the important phase. After internal testing, beta testing is the important step to get the feedback from targeted customers. This reduces the product risk and also gives an initial push in the app store.


To make your app stand out of millions of apps in the market you have to work on your marketing strategy beforehand. You can bring the app to people’s notice through email outreach, blog outreach, social networks, etc.


Deploying an app requires plan, schedule and control of movement of releases to test and live environments. The most important part of deployment management is to ensure that the  integrity of the live environment is protected. It also includes monitoring whether the correct components are releasing or not.


Maintenance after the app goes live

After the app goes live, one should capture the metrics on regular basis. After that it is important to upgrade your app with improvements and innovative features. Upgrading your app with innovative features enhances its visibility along with downloads of an app.

These are the different phases of app development. Following standard protocol will result in formation of standard product. But all these processes needs a strict monitoring and timely standard execution of various processes.

Self-Building an App or Hiring professional App development Company?

Self-building an app is a good option if you are well aware of all the technical stuff. The process involves not only coding but various steps that need to be followed right from the time when the idea is conceived.

Any leading and professional mobile app development company will make the app development process seamless for you. Krify is one such professional mobile app development company with 6+ years of experience in the domain. Our team consists of professional and technically sound designers, developers, project coordinators and product managers who makes sure the smooth execution of processes at all levels and timely delivery of the product/app.

Apart from the standard execution procedures as discussed above, our organisation believes in complete satisfaction of the client. For this, we offer one month free maintenance support to all our clients. We also work on the feedback and response from the customers and improvise the features for better performance.

Krify’s marketing and promotions team works at its best to deliver the best services in Digital Marketing and Search Engine Optimisation (SEO).

Contact us for all your mobile app development queries. You can also hire our developers who will work as per your requirements and time zone.

Krify has expert team of professional developers that has led us to grab our hold in providing best services in following domains:

#Android App development

#iOS App Development

#Windows App development

#Blackberry App Development

#Cross-Platform App Development

#Xamarin development


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Need of Mobile Apps Development for Businesses

Need of Mobile Apps Development for Businesses #2016

Why should a Marketing Professional target on technology?

Business or marketing professionals mostly target on technology as the businesses are booming with the technology for instance, E-Commerce business. Marketing professionals are switching more towards  Digital Marketing, than any other or offline mode of marketing.

Technology is playing a major role in all over the world for all kinds of business organizations starting from start-up to the big and well established organizations. Businesses with technology on forefront are booming rapidly even in the race of stock markets.

For all kinds of Business organizations, IT companies are proving to be creating best solutions for creating market value in the business world and do promotions to get more leads from it.

– Mobile Apps Development for Businesses

World Wide Smartphone Sales Share now 10 times high in 2015 #END

Its 10 times high in Q4 of 2015 #END World Wide Smartphone Sales Shares ( Not indicated in Graph)

Why Mobile App Development has become an integral part of marketing?

“Reason Behind emergence of Mobile Apps Development is due to rise of Smartphones usage in world from 2014”

Even though Web Technology is presently giving a tough competition to Mobile Technology, Mobile technology has brought a storm in the digital world, as now-a-days, almost every user has smart phones as everyone can carry the technology to any place, easily.

Which is the best platform for Business Mobile Apps Development?

There are plenty of Mobile Apps Development platforms starting from the Big Hills like Apple’s iOS, Google’s Android, Microsoft’s Windows, BlackBerry OS, Bada OS and others to develop an app.

Presently, Android and iPhone users are in abundant in the world. So obviously Businesses targets mostly on iPhone App Development And Android App Development for #increasing their sales and revenue. It is a good idea to get started with iPhone App Development / Android App Development.

We also need to be aware of the booming fields in mobile apps development like hybrid apps. As for future emphasis, it is the best time to start with Xamarin apps platform and Cross platforms apps development through Hybrid App Development in India / Hybrid App Development in UK. Because it is the recent technology that everyone is looking up to, as using it, only a Single Hybrid App developed is enough to run on multiple platforms i.e. single app has a capability to run on iPhone, Android, Windows and other platforms.

Looking for a Mobile app Development Company?

Great! You are at right place. Krify Innovations (UK) Ltd. (Krify) is a multi-national technology Innovations Company specialized in crafting world class Mobile and Web Applications. We built many world class mobile applications particularly for iPhone, Android and Wearable forms.

Krify has a team of enthusiastic Mobile app developers with experience of working on multiple projects for our clients across Europe and USA. They have hands on experience in website development and mobile apps development. They don’t compromise on quality and believe in delivering the projects within the timelines. Our team of developers is flexible to work in multiple time zones to suit the needs of our international clients.

#Contact now Krify for Mobile Apps Development or Request a free Quote for your requirements…


Mobile Apps Design Development Company | Krify

Mobile Apps Design Development Company | Krify

Looking to Hire Mobile Developer?

Krify has carved a niche for itself in the development especially in Mobile app Development in India | Mobile app Development in UK with efforts of experienced and friendly team who is willing to work more for clients and love to create apps with a passion of creativeness, with a lot of ideas which helps to improve clients’ business. Don’t wait, hire a developer now at Krify.

#Contact now Krify to Hire Mobile App Developer or Request a free Quote for your requirements…


— Survey report on “Mobile Users” in present Generation @2015 December 1st week: TOI —

Today’s world is deeply connected with technology in almost all aspects of life starting from child birth to big wars. Everything is directly or indirectly dependent on technology, as day by day technology is getting advanced step by step. As per recent survey on MOBILE USERS in present era, it gives a driven-out and mind blowing results as follows:

The Mobile Era Modern Generations

The Mobile Era Modern Generation #2015


           Age                                      Percentage of people Dependent on Mobiles Specific App trends
4-10 years 55%

Games: Play Mind games, Action games, and many other apps, Educational Games, fun Apps,

Toy Apps and many other apps

11-15 years 68% Social Apps: Different Social Media apps like Face book, twitter, emails and many other apps

Gaming Apps: Action Gaming Apps, Knowledge Apps, and other apps.

Shopping Apps: Flipkart, Amazon, EBay and many other apps

apart from normal calls and Messages

16-30 years 95% Social Apps: Different Social Media apps like Facebook, twitter,mails and many other apps

Job Search Apps: LinkedIn, Naukri, Monster, and many other apps

Gaming Apps: Action Gaming Apps,Knowledge Apps, and other apps

Videos Music Fun apps: YouTube, video share, hot star apps, live cricket stream app, music share apps and many other apps

Shopping Apps: Flipkart, Amazon, EBay and many other apps

Video calling apps: Like IMO, Google calls, Skype and other apps

Banking Apps: ICICI, Paytm Wallet, Google Wallet and other

Travel Apps: Make My Trip, Trip Advisor and other

Apart from normal calls most of night calls and Messages

31-45 years 79% Social Apps: Different Social Media apps like Facebook, twitter, mails and many other apps

Shopping Apps: Flipkart, Amazon, EBay and many other apps

Video calling apps: Like IMO, Google calls, Skype, and other apps

Banking Apps: ICICI, Pay tm Wallet, Google Wallet, and other

Travel Apps: Make My Trip, Trip Advisor and other,

Videos Music Fun apps: YouTube, video share, hot star apps, live cricket stream app, music share apps and many other apps

News Feed Apps: like RSS, news, feed.

Apart from normal calls most of night calls and Messages

46-60 years 68% Travel Apps: Make My Trip, Trip Advisor and other.

Social Apps: Different Social Media apps like Facebook, twitter, mails and many other apps

Banking Apps: ICICI, Pay tm Wallet, Google Wallet, and other

Video calling apps: Like IMO, Google calls, Skype, and other apps

News Feed Apps Apart from normal calls

60+ years 35% Banking Apps: ICICI, Pay tm Wallet, Google Wallet, and other

Video calling apps: Like IMO, Google calls, Skype, and other apps

News Feed Apps Apart from normal calls


As Survey proved many aspects that mobile users are more than 70% and still increasing with increase in use of different mobile apps. Business people are more interested to market their products and services by offering a lot of deals to attract more and more customers. As a part of this, big organizations looks to Hire a developer who are mostly Experienced. If you are looking forward to Hire an Android App Developer or Hire an iPhone App Developer or Hire Windows App Developer, to bring your app development ideas to life, then get in touch with us here for Mobile App Development in India and UK.

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Digital Marketing – An Introduction

The concept of Marketing evolved from Modest Trade Age to the Modern E-Commerce Age. Many changes occurred in the field of Marketing in the last 50 years. We no longer rely on conventional marketing strategies to create a niche for our businesses and to build a customer bases for the products developed. We are in a Jet speed era where changes occur and spread in a jiffy from anywhere in the world to everywhere in the world. Also, many of the business groups or Corporates or businesses of any nature do not have the luxury of allocating quantifiable time for investing in reaping the benefits of what has been created. Everybody wants instant results regardless of the fact that the strategies implemented could succeed or fail. Nonetheless, all want to make the best use of the technology to make it to the top in the market of tough competition.


It is easier said than done always. Before we think of carving out strategies to promote our businesses, it is ideal to understand if we have chosen the right path. It turns out that digital marketing has bagged the top spot among the list of the popular marketing strategies in the recent times. Regardless of the industry or sector, business value, line of business, location, etc., digital Marketing is the talk of the world today.
Let us understand what this digital Marketing is all about. Promotion or marketing of products, services, concepts, etc., through electronic media like Mobile Phones, Television, Radio and similar forms is digital Marketing. A wing of this marketing is social media marketing which is carried out through social networking, websites, electronic mails, apps, etc., Television, Radio, Short Messaging Service, Word of Mouth are non-internet modes of digital Marketing while Social Media, Email Ads, are internet modes of the same.

Digital Marketing is the most preferred and sought after marketing channels for various obvious reasons. This mode of marketing allows you to
– Reach your targeted audience faster than never before
– Identify and Personalize with your Customers
– Assess your Return on Investment
– Plan futuristic Promotional Strategies
– Invest wisely for your businesses

The scope of digital Marketing is wider than what we discussed here. All the smart entrepreneurs are spending quality time in exploring the nuances and advantages of this popular marketing channel.

Krify has identified the significance, depth and real value of digital Marketing very early. Supported by experienced Digital Data Analysts & Digital Marketing experts, Krify started offering Digital Marketing services to many of its clients for the past few years with dedicated campaigns, strategies and maintenance. We are experienced in offering SEO services too as a part of digital marketing offerings.

Krify can confidently reiterate that it is always ahead in giving its best and showing results whether in developing World’s best, innovative mobile apps or in offering competitive Digital Marketing services.
Digital Marketing is here to stay.

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