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Why Consider Converting your Website into a Mobile App (iPhone and/or Android App)?

Convert website to mobile app

In today’s technologically dominated world, building a native iPhone or Android mobile app for your business is easy and affordable too. There are certain advantages that only having a mobile app for your business can bring. The website is the digital face of your business, and having a mobile app is the key to bring more traffic to your business. The mobile app makes sure that your customers can buy products or can access your services by using their fingertips.

Let’s check out some interesting statistics that prove the success of having business mobile app:

  • Mobile app analytics for patterns of buying, how much time people are spending on mobile apps, how much people are buying using mobile apps, how much revenue is being generated using mobile apps.
  • Before mentioning the importance of mobile apps let’s check out the following statistics which speaks about how successful mobile apps are proving to be for businesses.
  • On an average, an American spends about 5 hours of his time daily on his smartphone.
  • According to the reports from App Annie, in 2015, mobile app industry generated an annual revenue of $41.1 billion.
  • Statista reported that the gross annual revenue of mobile app industry is projected to cross the figure of $189 billion by 2020.
  • The Retrospective Report of 2016 by App Annie, stated that the total time spent in apps worldwide, raised by over 150 billion hours over year after year, which has reached to the number about 900 billion hours in 2016.

Steps to convert a website into a mobile app

The mobile app became popular because users can experience the ease and efficiency of using it. How frequently the mobile apps are being downloaded by users, the apps are also being uninstalled in huge numbers. User experience and usability play a huge role in the retention of your mobile app on your user’s mobile. If your website has great user experience, does not mean that its mere conversion into the mobile app will have the same user experience and usability. Your website is for the larger screen and your mobile app is for smaller screens. So you have to work on each minute detail of the mobile app from its designs to functionalities to make it user-friendly and engaging. Going stepwise, there are some processes or steps, which needs your exclusive attention. Some important things to consider while converting your website into the mobile app:

Interface and Architecture of the native mobile app

Even if your website has a superior interface and architecture, it does not mean that using the same interface will work for the mobile app too. When users are using your mobile app they are viewing it and interacting with it on smaller mobile screens and the space to touch and operate on mobile app will be much less than on desktops. That’s why you need enhanced architecture and customized interface to keep your mobile app user as happy as your website visitor.

Familiar Designs and Features

While the interface of the mobile app needs to be changed, it does not mean to change the complete look and designs. It’s better to keep the familiar designs, color patterns, etc. to make the user believe that the mobile app he is using, belongs to the same brand. It is good to keep the website and mobile app users in a single alignment.

Associated Data and Permissions

For website display, it does not require an access to any data and accessories as much the mobile app requires. Depending on the requirements of your business, you need to define which accessories and data your mobile app needs to access, for example, camera, location, microphone, contacts or other features. Analyzing which data and accessories need access with your mobile app is important while converting your website into the mobile app.

Simple Navigation and Instant Results

Your mobile website needs the alignment efforts when packaged into the mobile app. Mobile app operation needs some specific mobile hand gestures for which you need to go for mobile UI design patterns. The purpose of users downloading your mobile app is because the customer wants all the information related to your business and relevant to him, should be available on his fingertips. If your mobile app is able to gratify the user by giving instant results or rewards for what user is interacting with the mobile app, it’s a big winning point for your business mobile app.

For example, providing personalised information, booking or checking out process in simple and less number of clicks or operations, instant access to information or some item delivery status, etc. are some of the engaging features for users, which will increase the chances of your app retention. It is important to give a gratifying reward for your app user’s time and attention given to the mobile app. Including such strategies within your mobile app is called as retention mechanisms, which are responsible for user engagement.

What are the problems associated with using a website to mobile app converter tools?

If you for searching on search engines, the result will be flooded with a large number of providers of tools available for converting a website into an Android mobile app or iPhone app that does not require any custom coding. But this a very unnatural way of converting the website into the mobile app. There are some important factors associated with converting a website into a mobile app, which can not be addressed using app converter tools.

Some of the app converter tools allow conversion of websites built with particular technology or language. For example, most of the app converters allow conversion of websites built only using HTML, CSS or JavaScript. For websites built using other technologies needs to get re-architecture before converting into the mobile app. This will include additional cost along with the converter tool cost.

Some of the tools do not allow the use of some of the features of smartphones like GPS, camera, etc. Thus app converters are not used in such cases.

If the mobile app has been built using app builder, the app does not remain scalable and requires a lot of reports when your purpose of app building is to improve it and scale it. In such case, the cost will be even higher than a native mobile app development for Android or iOS.

Converting your website into mobile app is much simple now. Just do little research and effort to find a suitable mobile app development company to build native mobile apps for your business. If you are looking forward to scaling up your business digitally, having a mobile app for your business will bring the best ROI and will help grow your business. Contact us today to get a free quote for a native Android or iPhone app development for your business.


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